10/22/2021
What can make or break a home service company? Google Ads.
Google Ads are a type of Pay Per Click (PPC) ad, where you only pay for your ad when someone actually clicks on it, just like it sounds.
When using paid search ads, you pay to list advertisements throughout the internet search engines and platforms. PPC is the most commonly used form of paid search marketing.
The term “PPC” is self-explanatory. Every time your ad is clicked on, you pay the network who is showing your ad. Basically, you are paying people to visit your website instead of having them find it naturally.
Getting your website to organically appear on search pages takes time, whereas with Google Ads, your ad will appear on the first page of a search right away, before your competitors’ ads 😎