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Whether you’re a plumber, a manufacturer, a retailer, or a startup, the future is the same for everyone: Become a media ...
11/15/2025

Whether you’re a plumber, a manufacturer, a retailer, or a startup, the future is the same for everyone: Become a media company first — and whatever you sell second.

This isn’t marketing theory. It’s the new reality.
Brands that communicate like creators will win.
Brands that don’t will disappear.

And if this shift feels overwhelming or you’re not sure where to start? That’s your sign to reach out.

If you’re lost in the noise of content, platforms, and creators — call me. No pressure. Just clarity and a path forward.

This is what we do at UGC Studios: We help companies evolve into the media companies they must become.

Let’s talk.

— Eddie Rohwedder, UGC Studios

11/15/2025

The AG1 x Rick Rubin spot is a masterclass in simplicity, creativity, and presence.

Congratulations to AG1 on delivering an unforgettable campaign featuring the iconic voice and creative brilliance of Rick Rubin.

This piece isn’t just an ad—it’s a vibe. A reminder to slow down, tune in, and take care of the engine that drives everything: you. Every choice, from the visuals to the narration, feels intentional, grounded, and deeply human.
The audio is exquisitely mixed, pairing Rubin’s signature tone with a calm, immersive soundscape, while the color work makes every shot feel warm, cinematic, and purposeful.

If you haven’t seen it yet… lean in. This is how you make wellness feel cinematic.

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