10/27/2021
Marketing funnels that aren’t balanced don’t convert.
Depending on where someone is in your funnel, you want to create specific content for them.
Here are the 6 steps to create content for your cold, warm, and hot leads. 🙌
1. Ideate content to create for your cold leads. Explain what your business does, who you are, your outlook on your industru and show social proof of happy customers.
2. Figure out what content to create for your warm leads. Tell about your values as a company, give free trainings based on their challenges, talk about their pain points and keep showing them social proof of your raving fans.
3. Create content for your hot leads. Give them a direct look at your process and method for solving their challenges, show them the vision they get to experience when they solve their pain points, has a direct CTA to buy and keep bringing up that social proof.
4. Pull all of your existing content on a spreadsheet with the name of the content, a link to it and tag it as either for cold, warm or hot leads.
5. Turn that spreadsheet into a pie chart. Aim your pie chart to split into thirds, with warm, cold and hot leads all having an equal amount of content.
6. What content do you need to create more of? It helps you figure out what you are missing in your customer value journey.
