04/06/2026
Running Meta ads? This one frame could be costing you conversions.
Most advertisers design their creatives to fill the full 1080x1350 frame — but Meta crops, overlays UI, and shifts your content depending on where it shows. If your CTA or logo is too close to the edge, it disappears in-feed.
The fix is simple: design everything important inside the safe zone boundary (the red dotted line). That's roughly 75% of the total width and height, centered.
Outside that zone = danger zone. Anything there may get cropped, overlaid, or just ignored.
Save this graphic and use it as your creative brief template on your next ad build.
Questions about Meta ad specs? Drop them below. 👇
