03/26/2025
I want to share a strategy that’s helping our 6- 6-figure clients consistently generate qualified appointments per month.
The first step of this system is to target audiences that have a deadline ( urgency ) for your services.
For example, if you are a medical spa, target audiences in Facebook ads who are going to an upcoming event, reunion, or have a birthday coming up. Then create ad copy that shows how they'd benefit from your services.
(For Google ads, use keywords and ad copy )
Example #2 : Real estate agents:
offer- buyers and sellers who must move due to life events like marriage, divorce, and job relocations.
Unlike traditional lead gen, this approach taps into a steady stream of highly motivated buyers and sellers, regardless of market conditions.
Let’s take job relocations as an example. One of our clients in Boston tripled his appointments after we implemented this strategy. We targeted high-intent audiences, including employees of major companies like Massachusetts General Hospital (MGH), the largest employer in Boston, with over 14,000 employees, and created segmented campaigns that drove better results than his previous marketing agency.
We segmented ad sets for each niche, by creating specific keywords, ad copy, and email sequences for each company- Massachusetts General Hospital (MGH), Brigham and Women's Hospital 11,600 where he was not only attracting these motivated buyers and sellers, but he was setting himself apart from his fierce competition.
The mistake I notice with most agencies is that they start by going broad with their audience, testing out their ad campaigns by the offer and creatives targeting a local market. While it's important to test ad campaigns it's wasting the clients' money and time by targeting a wide net of a local audience without targeting subcategories. Instead, I just see lot of ads for listings, without a landing page or ad copy talking specifically how that agent will solve their problem.
When we first take on a client, we do extensive research first, and find out more about who our client would be able to get the best results for. Once that's done, we then find those specific audiences that attract and nurture each of those audiences. Then we create the messaging in the campaigns and email sequences that prove why this agent is the best fit for them, until they're convinced to book a consultation.
If you are working with a marketer already, tell them to try this type of “Micro-niching” strategy to implement into their automation system! I guarantee It works!
Activate to view larger image,
