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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Tratak Media, 13101 W Washington Boulevard, Los Angeles, CA (2026)

06/21/2022

One Golden Thread crafts feel-good fashion for the conscious collective, designing clothing to remind you of your inner radiance with a deep connection to nature.⁣
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Their ethically-luxurious material gives the experience of a second skin, for ultimate comfort that conforms to your form so you can look as good as you feel.⁣
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It has been an honor and a privilege to be able to support the growth of this incredible for-benefit brand, working closely with founder and designer, Jeff Scult to bring his vision of positive impact to life.⁣
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01/21/2022

Brand Highlight:

With over 2 million followers on Instagram alone, Tentree is an undeniable example of how a clothing brand can prioritize regeneration and sustainability while maintaining a profit margin and getting out in the mainstream. To date, the company has planted 70,395,236 trees - that's a total of ten trees planted for every purchase and their mission is to plant 1 billion trees by 2030. You can even check out how your direct purchases are impacting the campaign with a cool tracker on the website alongside an exploration of the different forests across the globe that Tentree is regenerating through their efforts.

Creating new ways to bring products to the masses that protect the environment and are mindful of the whole supply chain is the wave of the future. Fashion doesn't have to be attractive OR sustainable, it can be both impactful and sexy. Even couture brands are taking this all in stride, incorporating more eco-friendly and ethical labor practices into their establishments. Change is on the way!

01/21/2022

If you're a brand that's already been running Google Ads, did you know that Google Analytics automatically categorizes your purchasers into groups by data points it finds significant? Using its monolithic database, much more detailed and powerful than Faceboook’s actually, Google Analytics uses an AI-driven algorithm to generate segments that allows you to quickly find insights into your audience base without digging into the data yourself. Convenient, don't you think?

One of these segments is called 'Affinity Audiences.' Based on an individual's search and browsing history, Google Analytics groups people into segments based on interests and lifestyle. By going into the details of people who have already purchased from your website, Google will list the interests and hobbies of those conversions by a category of your choice (conversion rate, revenue, etc.). You can use this information to confirm your Target Persona research or conversely find new segments of that market that are interested in your brand you might not have thought of previously.

There is so much more beyond even this level of detail when it comes to expert marketing for ecommerce. Hop on a call with us at Tratak Media today to find out more!

01/20/2022

Brand Highlight:

Sometimes, if you want something done right, you have to do it yourself. Amour Vert does exactly that with several of their own signature fabrics made from varying sustainable or repurposed, all-natural materials. Alongside their sustainable threads, Amour Vert also has a collection that is entirely zero waste and amazingly beautiful (think silky slip dresses and bright patterns). And there's more! Another initiative they have is for every tee purchased, a tree is planted in partnership with American Forests. I think it's safe to say this is a brand that's committed to their brand mission.

Driving eco-friendly practices on multiple channels, and with sweet clothing to boot, Amour Vert is a beautiful example of how fast fashion can be both convenient and ethical. Communicating directly to your consumer audience how your brand is contributing positively to the planet is an excellent way of creating value beyond selling premium products. Join the movement toward conscious business with Tratak Media!

01/20/2022

One of the biggest perks of marketing is that it puts your brand in front of people who might not otherwise know you exist. However, with billions of individuals logging onto social media platforms, parsing through the crowd and landing in front of the customer that might be interested in you without a strategy is a huge gamble. In order to take advantage of the channels you advertise on, one of the most basic but very important factors necessary for tuning the marketing machine to your favor is creating target personas for your business.

What are the demographics of your clientele? Are they young? Male? Where are they located? What sorts of activities do they enjoy? Where are they spending their time online? Are they coming to you through mobile or desktop? While fairly elemental, these are questions you need answers to from the start as roughly 90% of your sales are coming through 3-4 persona types. As you begin to understand the types of people who are attracted by your brand, you can start to tailor your marketing directly to these different personas and better find cold audiences who are looking for you!

01/19/2022

Brand Highlight:

If any brand is doing it right in the fashion industry, it's Nisolo. If you're a brand owner focused on sustainability or regeneration, please check out their manifesto on the company website where it breaks down very clearly the reasons why more and more brands are taking a stand to create products that go against the traditional route of the multi-trillion dollar industry. More than an inspired mission, Nisolo is armed with facts and clear understandings of the landscape they are in with concrete strategies to maneuver them into a new and different world for themselves and are working on bringing it to the industry at large.

And isn't that the main reason so many brands start off in the first place? They want to make a difference. Profit funds the progress but it all starts off with a fire in the heart, a desire to change your little corner of the world. We at Tratak Media share that same flame, a passion for supporting businesses with progressive ideas and products, and we are here to support you.

01/18/2022

A study shows that more than 80% of all luxury sales are influenced by digital marketing. The interdependence of all marketing channels can make it challenging to attribute how much effect each has on the buyer but one thing is certain: a brand's mission and voice are critical to creating a relatable experience a customer will use to influence a purchase.

Customers in the digital space are not only looking for high-quality products, they want to align ethically and morally with the brands they support. Identifying which values are important to your brand and practicing with integrity in those values will create a client base that will remain loyal and attuned to your mission. Take the time today to highlight the top 3 values that are important to you and focus on creating a storyline around them to engage your target audience.

01/17/2022

Brand Highlight:

Co-created by two founders with extensive experience in the fashion industry, For Days is a sustainable brand owned by women and is considered "the first closed-loop clothing brand." Made with all-recycled fibers, For Days has taken responsibility for the life cycle of their products from beginning to end, ensuring that their brand has a zero waste production to reuse cycle. With a clothing credit incentive for clients to upcycle their old For Days products for different purposes, For Days has really found a way to envision and implement the reality of a waste-free fashion company.

Whether you focus on being zero-waste or regeneration, sustainable brands all have a single mission: help maintain the planet for future generations while simultaneously creating products that serve their audience. You can't beat that combo of mission and profit! It's the winning strategy here at Tratak Media. Join us.

01/14/2022

Choosing the right verbiage for your copy is at the top of the list when creating an ad but just as important is knowing your target audience. You might think that poetic language might do the trick, pulling in new clients with sensuous hooks, but just using pretty words picked out from the Oxford Dictionary will not suffice. Tying together an elegant vocabulary with a voice that speaks to your audience is key in luxury marketing. You need to know the specific words your customer base uses, know how they talk to one another and view the world. All copy coming from your brand or business needs to communicate a sense of values and ethos that ties in with your target audience and speaks to them on an emotional level.

Researching the websites your clients visit, the dailies they read, or the topics they're interested in can be very helpful here. Using the language that your target audiences uses in your copy will harmonize with both their internal and daily dialogues, syncing up the customer with your brand. Creating a brand voice your target audience can relate to will create a loyal clientele that is engaged by their core values, a winning combination for any business.

01/14/2022

Brand Highlight: Christy Dawn

You've heard of farm-to-table restaurants, but have you heard of farm-to-closet clothing? Christy Dawn, another LA-based brand like ours, spearheaded this initiative to go beyond sustainability and toward regeneration. While their beautiful and romantic offerings have been sustainable since day one, the brand has been working on ways to expand upon the ways they can give back to their community and to mother earth herself. Their solution has been multi-faceted: ethical labor and production processes in all their locations, repurposing dead stock fabrics, and more recently, acquiring and tending to their own plot of land to make regenerative cotton for their dresses.

Finding your own mission and inspiration as a brand creates new processes and standards that can be then shared across whole industries. If you are a small business looking to make an impact like this, we would love to hear from you.

01/14/2022

Even if you have your niche locked down and are doing well with your marketing, your audiences could get fatigued from constant product highlights and can begin to feel that a business is only trying to sell to them. Content marketing is a tool used by brands to provide value to the customer and create a relationship that is beyond just purchasing.

Style guides, educational content, or production transparency are all great ways to expose your brand from a different angle, giving valuable information or insight that's tied into your branding for your clientele. Communicating with your audience in a way that positively contributes to their experience outside of purchasing reinforces the bond of trust and loyalty that increases customer retention.

01/14/2022

Brand Highlight: Buck Palmer

One of the biggest focuses of advertising for a luxury brand on the marketing end is identifying the target persona of a product or service and delivering unique selling points to this audience. The most effective way to do this is by selling a lifestyle, a way of being, that is associated with your offering. We can't think of a better example of this marketing strategy than with Buck Palmer. While their website highlights their products in beautifully-done studio shots with exemplary copy bringing the object to life with a story, their branding on IG is pure lifestyle: masculine, strong, adventurous, and free.

Taking just one glance at the Instagram page gives you a promise of a sense of being that is then imbued into their products. Wearing one of their pieces is the emotional tie that captures the essence of what they are trying to bring more of into the world, the individualist that lives on their own terms in the wide expanse of life on the open road. Merging this ethos with their premium products is a recipe for success. Bravo!

Tratak Media

06/21/2022

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01/14/2022

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Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm