07/08/2026
When law firms as ask us what they need to be successful on Google Ads, we tell them this:
It isn't about spending more. It's about spending smarter.
In developing a strategy for a criminal defense firm, we focused on a strategy that didn't just drive more traffic to their website, we wanted it to also deliver better cases .
Our approach took into account high-intent keywords and markets driving the strongest case value, and continuously refined search terms, ad copy, and landing pages to improve performance. We also expanded into adjacent practice areas to capture more efficient opportunities without losing focus on our client's core business.
The result: 17x ROI.
Our thinking caps are on daily for our clients to help them appear in timely, high-intent searches on ChatGPT, LLMs, Google, Reddit, Bing and other channels.
Shoot us a DM to set up time for us to take a look at your campaign performance. We'll let you know if it's in a great place or or if there's more you can be getting from it.
