Hennessey Digital

05/26/2026

We had a hypothesis: better design drives better results. So we tested it.

After redesigning a client's website, we measured their click-through rate before and after.

The outcome? Statistically significant gains. Not a gut feeling. Not an assumption. Data.

Here's what moved the needle:
- Strategic button placement
- Intentional color choices
- A layout built around user behavior

The result was a higher CTR, meaning more of their existing traffic was actually converting. Layer that on top of a strong SEO strategy, and the redesign became one of the highest-leverage moves in their marketing mix.

Great design isn't decoration. It's infrastructure.

05/19/2026

Staying active looks a little different when your team is fully remote. Our team has been out there moving, and Molly made sure we didn't miss a moment of it. Thanks for sharing!

05/15/2026

The live session is over, but the value isn't.

If you missed our webinar with Jason Hennessey and Jacob Molina on turning LinkedIn into a referral engine for your law firm, the replay is now available on demand.

Data-backed insights. Practical strategy.

Watch it on your own time: https://hennessey.com/free-webinars/how-personal-injury-attorneys-are-winning-referrals-on-linkedin/

05/13/2026

How PI Attorneys Are Winning Referrals on LinkedIn Without Adding to Their Workload

Join Jacob Molina, founder of Storyleads.io, as he breaks down the exact LinkedIn system he's used to generate 100M+ impressions and eight figures in referred cases for 75+ attorneys. Most attorneys spend five figures a month on ads and SEO but ignore the one platform where referral partners are already spending time.

05/08/2026

Next Wednesday at 12 pm EDT, Jacob Molina of StoryLeads.io joins Jason Hennessey for a free live webinar built specifically for PI attorneys.

Jacob has generated 100M+ impressions and eight-figure results in referred cases for 75+ attorneys using a LinkedIn system that takes just 1 hour a month.

Don't wait on this one.

Register to learn how:

https://training.hennessey.com/how-pi-attorneys-are-winning-referrals-on-linked-in-without-adding-to-their-workload

05/07/2026

TikTok is becoming more than catchy videos.

We've been watching it evolve into a search engine, and the way creators and brands should think about captions has completely changed.

Keywords in your captions, hashtags, and on-screen text are now ranking signals. Industry data shows getting them right can boost your content visibility by 20-40%. And here's the part most people overlook: you can go back and optimize captions on posts that are already live.

No deleting. No reposting. Just treating older content like it deserves a second look through an SEO lens.

64% of Gen Z already use TikTok as their primary search tool. So if TikTok is a part of your firm’s digital strategy, your caption is no longer flavor text. It can help you get found.

04/29/2026

Your referral partners are already on LinkedIn. The question is whether you're showing up for them.

On May 13, Jacob Molina of Storyleads.io joins Jason Hennessey for a free live webinar built specifically for attorneys. Jacob has generated 100M+ impressions and 8-figure revenue from referred cases for 75+ attorneys using a system that takes just 1 hour a month.

Register to learn how: https://training.hennessey.com/how-pi-attorneys-are-winning-referrals-on-linked-in-without-adding-to-their-workload

04/29/2026

What does a truly effective Local SEO strategy for law firms actually look like?

According to Michael Cipielewski, Hennessey Digital's Director of Off-Page SEO and Paid Media, most firms are only playing half the game. They're over-investing in things that don't move the needle while ignoring the work that actually does.

"If I had to choose between a billboard and Local Search, it would be Local Search every time."

Read the full post: https://hennessey.com/blog/getting-it-right-local-seo-for-law-firms/

Local SEO Q&A with Hennessey Digital’s Director of Off-Page SEO & Paid Media, Michael Cipielewski.

04/28/2026

AI search doesn't reward the humble. It rewards the credible.

04/21/2026

Here's a scenario worth thinking about.

A claimant navigating a long-term disability denial with UNUM. They're frustrated, they're searching, and they want answers fast. Who shows up first on Google?

For one of our clients, the answer became their own firm.

Within 28 days of launching a new SEO strategy, they were outranking some of the largest insurance carriers in the country.

Instead of chasing broad, brutally competitive keywords, we built dedicated pages targeting the exact insurers known for denying claims.

Now, when someone searches for help with a UNUM or Lincoln Financial denial, our client's firm is there to meet them.

The results speak for themselves:

• 28 days to outrank national insurance carriers
• ~10 new local inquiries per month from Google
• Google's pick for featured content over every competitor

This is what strategic SEO looks like when it's built around your firm's strengths, not a generic playbook.