DigiFresh

11/15/2021

Think outside the (QR) code with DigiFresh:

✅ Create contextual digital experiences for every product and physical customer touchpoint.

✅ Turn scans into sales.

✅ Go beyond the label to build trust with product origin and traceability.

✅ Capture valuable first-party data and audience insights.

Learn more: https://www.digifresh.io/

09/22/2021

was introduced to the world on QVC yesterday 🙌

Yazoo Yaupon's Oliver Luckett showcased our , available to scan on all Yazoo Yaupon tea! ☕️🫖

09/08/2021

“Customers deserve to know...they have a right to know what is in our products” — Sarah Ellenbogen, CEO, DigiFresh

DigiFresh sat down and chatted with Rob Maigret on the newest episode of the podcast. Catch it here: https://bit.ly/38LJvBl.

If you like it be sure to subscribe for future episodes 🙌

09/07/2021

Had a great time sitting down and chatting with Rob Maigret on ! Please give the episode a listen & if you like it be sure to subscribe for future episodes 🙌

S01E14 - Sarah Wagman Ellenbogen / DigiFresh “Customers deserve to know.. they have a right to know what is in our products” — Sarah Ellenbogen       S01E14Sarah Wagman Ellenbogen / DigiFresh Sarah Wagman Ellenbogen is the co-founder and CEO of DigiFresh — who have created tools that all...

09/01/2021

What exactly is and how can you spot it (and avoid it)? Greenwashing is when companies mislead consumers into thinking their product is more environmentally friendly than it actually is. Here’s how to spot some common tricks that marketers might use to deceive you:

🌱Imagery of idyllic nature🌱
Some brands lean into nature images on their labels. We’ve all seen beautiful nature shots and an emphasis on the color green on packaging, which can trick the eye into thinking a product is more environmentally friendly than it really is.

🌱Vague “green” buzzwords and phrases🌱
Green claims like ‘sustainable,’ ‘eco-friendly,’ natural,’ and ‘nontoxic’ are rarely regulated, which allows for some brands to get away with green posturing without anything to back it up.

🌱Hard-to-find ingredients list🌱
When you’re checking out an eco product’s webpage, the ingredients should be listed clearly and be easy to find. Even better: look for the products and of the ingredients and where they were sourced.

Greenwashing might not be going away anytime soon, but transparency is in demand more than ever before. An easy way to explore a product's story and discover their brand values is with a Digifresh QR code and Storyline. Scan a QR code on product packages and go beyond the label to better engage your products.

08/23/2021

Do you like banana pudding? We do! Here’s how we used this favorite dessert to drive a 13% email opt-in rate for Corky's Memphis.

When customers pull into the Corky's drive-thru, they’re invited to scan a QR code that takes them to an interactive and informative DigiFresh Storyline web experience. In addition to viewing drive-thru-specific specials and menu items, customers can earn a free banana pudding at the drive thru window in exchange for signing up for the Corky’s email list.

By combining contextual marketing with a clear and relevant call-to-action, Corky’s is currently driving a staggering 13% email opt-in rate—several times higher than the industry average of 1-5%—in just two months.

View the full case study here: bit.ly/2W69wca

08/20/2021

In 2 months, Corky’s BBQ has gained hundreds of email signups using DigiFresh’s QR-to-Web storytelling technology across their 4 drive-thru locations. Contextual QR Codes are driving a staggering 13% email opt-In rate — several times higher than the industry average of 1-5%. Here’s how and banana pudding made it all happen.

How Contextual QR Codes are Driving a 13% Email Opt-In Rate for this BBQ Restaurant.

08/16/2021

When disruptive technology becomes the norm 👊

QR codes technically entered the chat back in 2010-2011. Why does it seem like they’re catching on just now?

In 2021, 85% of Americans own a smartphone*, which means more people than ever have a QR scanner at their fingertips. That, plus a pandemic that demanded a new normal of contactless customer experiences, equals a QR code surge 📈📈📈

QR is here to stay and DigiFresh is helping businesses take advantage of the opportunity with our templated storytelling technology. Learn more here: https://www.digifresh.io/

*Pew Research

08/12/2021

With the onset of the pandemic, QR codes have become ubiquitous & widely adopted by the average consumer🤳

So…how can you use QR for your business to maximize your marketing strategy?

DigiFresh offers QR marketing tools to help brands go beyond the label to connect the physical and digital world. With our storytelling solution, brands can maximize their marketing KPIs and connect directly to their customers to authentically tell their story- product origin, ingredients, preparation, and more. Build out your “storyline” according to your KPIs so when your customers scan the QR code on your package, they’re transported to a custom experience that connects them more deeply to your product.

Learn more here: https://www.digifresh.io/

08/09/2021

We believe it’s time to push the CPG industry towards a new marketing standard built on transparency and trust.

Using QR, we help brands easily and transparently tell their product story and connect with customers.

Whether it’s educating consumers on product ingredients, preparation, presenting traceability, or connecting brands directly to customers for e-commerce, the DigiFresh Storylines help businesses achieve a deeper connection with their customers.

We look forward to showing you the simple yet highly effective tools that brands can use to bridge the physical and digital world and tell their stories. Let's push the needle towards transparency, trust, and accountable marketing. 💪💪💪

08/07/2021

Go beyond the label with .

From : “Whilst brands might have been slow to adopt connected packaging in the past, over a third of consumers want to see a large and clear view prominent display of QR codes and over two thirds (77 per cent UK and 76 per cent US) said they would only use their smartphone to scan products if it was easy to do so - making visibility key.”

Connected packaging & smart labels are gaining traction and with that, new expectations from the average consumer.

Read more here: https://bit.ly/2X5vufs

07/08/2021

DigiFresh’s QR-to-web Storyline technology allows clients like Soli Essential Oils to bridge physical goods with interactive digital experiences.

Find the DigiFresh Storyline on all Soli products at Whole Foods Markets nationwide!

Against the backdrop of rampant corporate greenwashing and its fast-and-loose claims of ‘natural’ and ‘sustainability, trust in businesses—like beauty—is often skin-deep. Take the essential oils industry, for example.