09/03/2026
AI isn't the problem. Blindly depending on it is.
It's incredible at speeding things up, organizing ideas, and helping you get past a blank page. But there's a difference between creating and generating.
AI is really good at sounding right.
It still isn't great at understanding what makes your brand, voice, or story impossible to copy. That's not a tooling problem. It's a research and strategy problem.
The more you outsource your thinking, the more your creative muscles stop getting used.
Use AI to edit.
Use AI to explore.
Use AI to brainstorm.
Just don't let it become your replacement for curiosity.
The brands people remember aren't built on better prompts.
They're built on better perspectives.
What's your take? Has AI made you more creative or more dependent?
