Intercept & Influence Marketing

03/18/2026

Just about every business owner has the same quiet fear before opening:

“W𝗵𝗮𝘁 𝗶𝗳 𝗻𝗼𝗯𝗼𝗱𝘆 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽?"

You spend months preparing. Then the doors open… and you wait.

Most lackluster local business launches don’t happen because the concept is bad.

They happen because marketing started too late.

The strongest grand openings begin building momentum with an intentional pre-opening marketing strategy months before opening day.

More on this soon in my upcoming newsletter From Lease To Launch.

03/17/2026

The biggest marketing mistake people make when opening a new business is simple:

They wait until the doors open to start marketing.

Some founders assume the timeline looks like this:
𝗢𝗽𝗲𝗻 → 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲 → 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗿𝗶𝘃𝗲.

But the businesses that open with lines out the door usually follow a different timeline:
𝗠𝗮𝗿𝗸𝗲𝘁 → 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻 → 𝗼𝗽𝗲𝗻.

Grand openings are not the starting line. They’re the continuation of a marketing runway.

I’m writing about this a lot more in my upcoming newsletter From Lease To Launch. Launch date for the newsletter is Tuesday, March 31st. See you there!

11/11/2025

Today, I was served up an ad on META for an incredible deal at a Los Angeles-area wellness studio.

And I noticed one very important thing that will increase sales conversions.

By putting your company's ADDRESS on each page of your website, your sales conversions will increase.

I had to search on their site for their location. This is a SALES KILLER.

Easy Fix = More Sales = Better ROI on Advertising = Lower Acquisition Costs.

10/23/2025

See what’s most important to Angelenos when choosing a wellness facility.

Here is the full story: https://www.interceptandinfluence.com/how-la-consumers-choose-fitness-wellness-experiences/

09/15/2025

09/12/2025

Spoiler: one email won’t make you an inbox icon. 🫠 Consistency, testing, and strategy will. Take the Email Readiness Quiz to see what else you should be doing to earn more revenue before the end of the year. Link in bio.

09/10/2025

Because mornings are for coffee ☕, not copywriting.
Save yourself the 6:00 AM hustle — grab done-for-you automations that actually work.

09/09/2025

BREAKING: “Quick” marketing projects never take just 10 minutes. ⏳
If you’ve ever lost an entire weekend to setting up a ‘simple’ automation, this one’s for you. 🙋‍♀️