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Attack Growth is a growth focused social media marketing agency helping individuals to increase traf

10/28/2020

Although confirmation Bias depends on person to person and their personal beliefs.

Marketers take advantage of this belief and attract customers by putting an appealing message.

A great example of confirmation Bias would be the Fortune cookies which have a secret note in them. The note provides a confirmation of the buyer’s choices and rationalises their decisions.

We also rationalise our purchases through surveys, testimonials, reviews and facts which match our beliefs. That’s why some people love to read horoscope.

Are you employing Confirmation Bias in your services and products?

10/27/2020

Well, these are just few if the supermarket psychological tricks to make you spend more money.

Here are some ways to skip these psychological tricks.

1) Put your headphones on to ignore the music played in the supermarkets.

2)Always stick to your shopping list and ask yourself if you really need something on special?

3) DO NOT SHOP HUNGRY

4) Use a basket and not a trolley if you only require few things.

5)Go right behind the end of aisle if you only need essentials.

Hope this helps your wallet! Follow for more enlightening content and helping tips.

10/26/2020

According to several experiments, usually after 30 minutes, most people stop struggling to be rationally selective and start to make decisions based on their emotions.

The psychological triggers placed in the stores take advantage of this behavior and push customers to purchase products without any thought.

There are many unknown and invisible triggers which makes a customer spend more time in the store and perhaps empty their wallet.

How many times have you made irrational decisions in the store?

10/05/2020

What other Principles do you believe are important for effective sales?

10/03/2020

A great example of Bandwagon effect would be ‘CUSTOMERS WHO BROUGHT THIS ITEM ALSO BROUGHT’ on Amazon. This strategy subconsciously persuades us into buying what others have brought.

This effect is similar to peer pressure, where we accept and reject ideas because everyone else accepts and rejects it.

People are truly ‘herd animals’ and there is no doubt in that. Marketers can take advantage of this thing and can sell their products and services effectively.

Marketers also employ this strategy by Customer testimonials, social proofs, reviews to influence customer’s buying behavior.

We all have been in this situation, where our purchases have been influenced by our friends and families. So why not take advantage of this and grow our business?!

10/02/2020

Innovative tools and techniques could be employed to persuade leads to buy your products and services.

Sometimes attaching your product features and descriptions to emotions can solve customer’s pain points without even them knowing about it.

Although the ultimate goal of a habit forming product is to solve the user’s pain by creating an association so that the customer identifies the companies products and services as the source of solution for their pain.

But to make the customers realise this point, you need internal and external triggers.

09/29/2020

While the online shopping is a growing popularity, in- store purchases still reign the supreme. People usually purchase from stores to get the experience and try products and services in person.

But with the advancement of technology and growing brands on internet, online shopping has been increasingly in demand since ever.

In order to have a unique online shopping website, you need to provide customers with the experience which makes them come to you. Compare your features with that of instore shopping and see where you are missing.
This way you can not only attract existing customers but also new customers to your website.

09/28/2020

A great example of crafting a unique value proposition to attract customers could be of Uber. Uber provides its services at just one touch which makes it stand out from competitors.

Your value proposition should clearly describe the benefits of your offers, how you solve your customer needs and what differentiates you from your competitors.

There are hundreds of fish in the sea for the customer to choose from, customers always chooses the one which provides more benefits to them and eases their task.

Provide that value to your customers so that they get habituated your products and services thus helping you gain an advantage over conpetitors.

09/27/2020

Framing effect could be both positive and negative. A classic example of positive framing would be ‘80% fat free’ yogurt instead of ‘20% fat’. Obviously consumers would prefer the first option as it shows a positive gain.

Negative frames are also effective in some scenarios when you want to instill fear in the minds of people. For example ‘This is your last chance to purchase’, ‘Sale ends soon’

Some Marketers even use both frames to persuade people, such as Sensodyne Toothpaste does, “Cold water can hurt your enamel” (negative frame) “use our Sensodyne Toothpaste“ (positive frame) Thats how you create a problem and prvide solutions.

09/25/2020

The Kano Model is useful when designing a product and during marketing.

It is important to understand what needs or demands is your product addressing and helping solve.

It provides insights into the product attributes which are perceived to be important for customers.

It is believed that for some customer requirements, customer satisfaction is proportional to the extent to which the product and service is fully functional.

Hence before marketing your products and service evaluate and analyze using Kano Model to understand what needs are being solved by you.

09/23/2020

A great example of Endowment effect could be Apple stores, where they provide full liberty to visitors to touch and use the apple products without any time limits.

This pulls in the effect of belongingness, where the consumer uses the products and it makes them feel as if they have ownership of the product indirectly persuading them to buy it.

You are encouraged to play with the iphones and macbooks making you feel like you own the products thus making you value it more.

The longer they play with the devices, the more it gives rise to the feeling of belongingness.

09/22/2020

Pricing is the most delicate part of marketing strategies.
A small issue in pricing can bring down all your marketing strategies.

It is important to strategically put a price to your products and services as it would convey value to your customers and persuade them to buy your products.

Sometimes, pricing becomes the single most factor for buying a process and not even desire.

Although using these strategies will help push people into buying your products and services, they should not be employed to trick people and rob them.

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