04/16/2026
If you think sports fandom is built on TV… you’re missing where the real connection happens.
New episode of Unmuted is live 🎙️
This week, we’re digging into how sports fandom has evolved and why it’s no longer just about watching the game.
Because while TV owns the big moments…
audio is what keeps fans connected in between.
We’re talking:
• Why fans turn to audio for deeper analysis, commentary, and community
• How audio audiences are more engaged, more loyal, and more influential
• And why audio creates a more personal, always-on connection with fans
Fandom today isn’t a moment—it’s a 24/7 conversation.
And audio is where that connection actually happens.
Marketers, how are you building connection with fans today?