MARINA MARA

MARINA MARA MARINA MARA is a leading global consultancy based in Sydney, Australia, specialising in Media, Brand and Reputation Management.

🗞️ LA's BOLD JOURNEY Magazine interviewed me on one of my favourite topics: Resilience. Because life has a way of throwi...
12/16/2024

🗞️ LA's BOLD JOURNEY Magazine interviewed me on one of my favourite topics: Resilience. Because life has a way of throwing us in at the deep end, ready or not, often requiring us to rise to the occasion at breakneck speed.

With nearly two decades as an entrepreneur in the global media industry and as an international Crisis PR expert, I can confidently say that it’s the messy, high-pressure moments that equip us with the grit and skills that define true resilience. As I shared in the interview, "Every entrepreneur needs to experience suffering at least a few times—it’s the only genuine gateway to growth."

READ THE FULL INTERVIEW 🔗 Link in Comments
"Portraits of Resilience: Meet Marina Mara"
PUBLISHER: BOLD JOURNEY in Los Angeles, California
PHOTO CREDIT: Marie Paul, LS Creative Co.

➖It's 2024, and we're still vibing with 2019 nostalgia memes in our feeds. Since then, our nervous systems have weathere...
01/09/2024

➖It's 2024, and we're still vibing with 2019 nostalgia memes in our feeds. Since then, our nervous systems have weathered a lot, and the media's been serving up financial doom and scarcity courtesy of war, inflation, and financial jitters.

But here's the scoop: In our 2020–2021 evaluations and performance case studies of our U.S. clients, we discovered something remarkable (because we love data and data never lies).

While many businesses were slamming the brakes on budgets and media spend, two standout client categories defied the financial hardships of the pandemic era. Those who already had a rock-solid media presence and clients who said 'yes' to ramping up their publicity when everyone else was freezing their media spend almost entirely. And I'm not only referring to corporations with free flowing capital, but also to our start-up clients and founders who followed our advice and took a similar approach.

The result? Absolute triumph! 💎 Our clients clocked up to 320% profit surges when the world hit pause because of their commitment to strengthening their reputation. 📈✨

If you've felt apprehension about the upcoming months (or watched "Leave The World Behind" on Netflix), rest assured that any downturns, crises, or looming challenges can be transformative opportunities for substantial growth and advancement 👉🏼 if you prioritise growing and leveraging your r e p u t a t i o n.

This year, I am putting REPUTATION in the global business spotlight through press and high level corporate engagements. But you'll also be receiving insights, access to learning and mentorship by me, and opportunities to get featured in the media, whether you're new to publicity or you're looking to expand your exposure portfolio.

Wild economy? Reputation's got this! 👊🏼💥

🗞 I've been interviewed by Forbes for yet another reputation crisis.⁣⁣⁣Yesterday, the internet wanted to cancel the Duke...
03/12/2022

🗞 I've been interviewed by Forbes for yet another reputation crisis.⁣
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Yesterday, the internet wanted to cancel the Duke of Cambridge, with caustic criticism over his comment about the crisis in Ukraine, which was taken out of context.⁣ Britain’s Prince William drew sharp criticism after he said on Wednesday that it was ‘alien’ to see war in Europe.⁣⁣
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Reactions on Twitter about Prince Williams’ comments were quick and critical.⁣⁣
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CNN anchor Jake Tapper tweeted succinctly in response to the royal, ‘Read a book about your own family, dude, 'adding a 1937 photo of Edward, the Duke of Windsor, and his wife, Wallis Simpson, shaking hands with Adolf Hi**er in Germany.⁣⁣
⁣⁣
Bernice King, the daughter of the Reverend Martin Luther King, Jr., also called the comment ‘horrific'.⁣⁣
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👉🏼 But, Prince William was misquoted. 👈🏼⁣⁣
Given the current sensitivities around our global sociocultural narrative around bias, this news story is worthy of our attention. ⁣
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What could be done differently to avoid this backlash? I draw insights and highlight the importance of media training and advice in preventing reputational damage. No matter what topics public figures or leaders discuss with reporters, media training is an important way to help ensure they say the right things, in the right way and for the right reasons.⁣⁣
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Even the most articulate leaders can sound tone-deaf if their statements are taken out of context. A media advisor acts as their barometer and ensures their storytelling is current, expansive, and relatable to broad media audiences.⁣⁣

GET THE FULL STORY 🔗 https://www.forbes.com/sites/edwardsegal/2022/03/11/reported-comment-by-britains-prince-william-about-ukraine-creates-temporary-crisis-for-royal-family/?sh=4c3bdd52733f
---⁣⁣
Published: March 11th, 2022⁣⁣
Story by: Edward Segal for Forbes.com

➖ Balance The Grind interviewed me about a topic that's on everyone's wishlist; work-life balance. Known for throwing ou...
07/20/2021

➖ Balance The Grind interviewed me about a topic that's on everyone's wishlist; work-life balance. Known for throwing out the rule book and dismissing popular and rigid productivity trends, I share insights from the daily routines and habits that have enabled me to stay on top of my game and build a successful company! ⁣
🔗 GET THE FULL STORY https://bit.ly/marinamara-balancethegrind

➖Your Monday morning reminder: Comparison is a waste of time because "The grass is not always greener. It's fake."⁣⁣⁣⁣⁣⁣...
03/08/2021

➖Your Monday morning reminder: Comparison is a waste of time because "The grass is not always greener. It's fake."⁣⁣⁣
⁣⁣⁣
Listen up!👂🏼⁣⁣⁣
For every personality we work with, there are at least 7 we don't take on.⁣⁣⁣
In the 14 years in my own agency, I've seen it all, so I am not the least impressed with imagery of glorified lives, colossal social media numbers, private jet pics, or laptop lives in Bali. It's easy to outsource, borrow or put yourself in debt to create an idyllic image.⁣⁣⁣
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Some of the biggest, most worshipped names in the digital world who openly brag about building 7-8 figure empires have done just this, yet they're broke. Almost every day I see their AS SEEN ON...lengthy strips of media logos, and they've never been featured. I care very little about their Louboutin purchases or their carefully crafted flat lays, and if you do, now is the time to pause, reflect and choose to stay in your lane!⁣⁣⁣
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When you're running a marathon, you never look sideways or back to see where everyone else is at. That subtle neck turn will most certainly f*ck up your momentum.⁣⁣⁣
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It's time to stop admiring other people's grass because it's literally just 'AstroTurf'. Set your own standards, your own benchmarks.⁣⁣⁣
Admire who you could actually become, then go become that person. MM.🖤

Bye-bye . 👋🏼 70% of media planners, buyers and brands are pausing or cancelling ad spend for the rest of the year (IAB ...
05/15/2020

Bye-bye . 👋🏼 70% of media planners, buyers and brands are pausing or cancelling ad spend for the rest of the year (IAB US). It's no surprise that PAID MEDIA is getting hit hard with plummeting revenues. 👉🏼Here's the interesting part: advertisers and brands are increasing mission-based marketing (up by 42%) and cause-related marketing (up by 41%) and EARNED MEDIA in other words PUBLICITY is championing this.


Despite the global economy jolt we've experienced due to COVID-19, brands still have money 'in their kitty', but guess where they're spending it? Where the ROI is greener, and in this case, perennial!🌱💰


Skyrocket your ROI with permanent digital real estate, increased share of voice, organic traffic, and of course REPUTATION! Advertising is still an important element in your promotional mix, but it will never build your reputation. Got budget? Spend it wisely!


📆 OUR JULY PUBLICITY INTAKE IS NOW OPEN.

Get featured in top tier publications like The New York Times, Wall Street Journal, and Forbes.

***BY INVITATION ONLY - APPLY NOW https://marinamara-publicity.com/

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