Rushing PR

Rushing PR Big-agency thinking, boutique-style service

About Rushing PR

Veteran communications expert Lana Rushing launched Rushing PR in 2008 to provide boutique-style service with big-agency thinking for clients around the world. With a team comprising only experienced professionals, Rushing PR represents companies ranging from start-ups to global brands in B2B and B2C industries spanning industries such as:

▪️Technology
▪️Entertainment
▪️Financ

ial Services
▪️Healthcare
▪️Human Resources
▪️Legal
▪️Select Political Issues
▪️Italian Initiatives
▪️Lifestyle
▪️Food & Wine
▪️Travel & Tourism

Based in Los Angeles, Lana is personally involved in every Rushing PR account. With more than 20 years of communications experience, her career includes time spent working in-house at companies such as global talent management leader Korn Ferry and visual effects provider Engineering Animation, Inc., as well as with some of the world’s largest PR agencies, including Ogilvy PR, Edelman and BSMG Worldwide (now Weber Shandwick). A big believer in behind-the-scenes planning and precision communications, Lana understands what it takes to capture mindshare in today’s cluttered media landscape.

Hot off the Animation World Network /   presses: RRefuge Visual Effectsis making some moves! They have expanded to Calif...
05/07/2026

Hot off the Animation World Network / presses: RRefuge Visual Effectsis making some moves! They have expanded to California, New York, and New Jersey AND they added four absolute rock stars: Jason Sperling, Matthew Poliquin, Hallana Paula Barbosa, and Mike Lebensfeld.

Check out what Refuge Founder and Head of Studio Fred Ruff has to say below! ✨

https://www.awn.com/news/refuge-add-key-hires-expands-california-new-york-and-new-jersey

"Talent and hard work have been integral to Ohtani’s success, but a new Harvard Business School case study suggests a si...
03/27/2026

"Talent and hard work have been integral to Ohtani’s success, but a new Harvard Business School case study suggests a simple goal-setting technique that the ballplayer began following while in high school in Japan can help anyone, not just athletes, turn ambition into reality.

The case study’s author, Frances Frei, UPS Foundation Professor of Service Management at the Business School, explains in this conversation..." ⚾ ✨

https://news.harvard.edu/gazette/story/2026/02/crush-your-goals-the-ohtani-way

Baseball superstar’s method for acing ambitions can help anyone, says Business School professor

For the One Piece (Onepiecenetflix) fans! Here's a fun breakdown of weaponry perfected by Refuge Visual Effects for Seas...
03/17/2026

For the One Piece (Onepiecenetflix) fans! Here's a fun breakdown of weaponry perfected by Refuge Visual Effects for Season 2. It's out now!

https://www.artofvfx.com/one-piece-season-2-refuge-vfx-enhances-the-series-weapons/

For One Piece Season 2, Refuge VFX delivered 240 visual effects shots across the series’ eight episodes, continuing its work from the first season with a focus on weapon extensions and action-driven effects.

Futurist Robert Tercek shares insights from his four years of collaboration with technologists to build artificial intel...
03/11/2026

Futurist Robert Tercek shares insights from his four years of collaboration with technologists to build artificial intelligence tools that empower artists to create cinematic stories. In February 2026, Tercek shared these remarks as the keynote speech at the annual meeting of the Hollywood Professionals Association, whose members include the heads of production for the major film studios, TV networks and streaming platforms. At a time when many professional filmmakers are worried about AI, Tercek provides a message of hope and positive change. AI for artists and storytellers is here.

Be sure to follow Robert on Substack!

In this powerfully inspiring talk, Futurists co-founder Robert Tercek shares insights from his four years of collaboration with technologists to build artifi...

Thanks to Doug Shapiro, senior advisor at BCG, for sharing insights about the current state of media and the next disrup...
03/10/2026

Thanks to Doug Shapiro, senior advisor at BCG, for sharing insights about the current state of media and the next disruption around content creation. It was great to hear Doug present this at the recent AI Summit hosted by the TV Academy. Read on for tough challenges (a wake-up call for many) alongside emerging business opportunities. Check out Doug on Substack as well.

https://dougshapiro.substack.com/p/my-base-presentation-deck-january

The Next Disruption of Media—and What to Do About It

Rushing PR is proud to announce an impressive new client: Refuge Visual FX! Stay tuned for more from this powerhouse tea...
01/19/2026

Rushing PR is proud to announce an impressive new client: Refuge Visual FX! Stay tuned for more from this powerhouse team. 💥

01/08/2026
Heads up to the visual effects / post-production industry! ICYMI:Asked about the biggest changes and trends he’s seen ov...
10/10/2025

Heads up to the visual effects / post-production industry! ICYMI:

Asked about the biggest changes and trends he’s seen over the last year, our client Joseph Bell tells Animation World Network, “The VFX and Animation industry continued to experience significant volatility over the past 12 months. Globally, the industry grew by almost 10% in the second half of last year, a partial rebound from the larger decrease in content commissioning that took place during and after the 2023 SAG-AFTRA strikes. The trend then reversed in the first half of 2025, and the industry today is approximately the same size as it was 12 months ago, at least in terms of headcount. Production levels remain well below their peak in 2022.”

He adds, “Technicolor was one of the largest employers in the industry when the group collapsed in February of this year. The city most impacted was their longtime production hub in Bangalore. Technicolor studios in Europe and North America were either acquired (along with Technicolor Games in India) or relaunched.”

Explaining that the closing of Technicolor and the Scottish studio, Axis, for example, should be analyzed carefully, Bell shares, “It’s tempting to view high-profile studio closures as a sign that the industry is in decline. However, the reality is more nuanced. Over the past year, numerous new VFX and animation studios have launched, often in the same locations where established companies recently shut down. Many of these new ventures are led by executives and talent from studios that closed in the same location just months, weeks, or even days before. They are able to secure financial backing, and sometimes inherit projects and clients directly from the shuttered studios. While new ventures don’t diminish the shock of hundreds or thousands of people losing jobs overnight, it’s clear that you can still find plenty of people who see a future in leading and financing VFX, animation, and post-production companies.”

Click through to download your free copy of Bell's latest 2025 Visual Effects & Animation World Atlas--a treasure trove of data on the global industry:

Bigger in size and broader in scope with the inclusion of animation company data, the comprehensive research report, available as a free download, is packed with clear, concise, and easy to digest information that charts and assesses 2,450 companies within the global animation and VFX industries.

Hot off the PR Daily digital presses!It’s a familiar scenario for so many in PR: Your leadership or your client ask you ...
10/10/2025

Hot off the PR Daily digital presses!

It’s a familiar scenario for so many in PR: Your leadership or your client ask you to get a headline out of something you know won’t catch a journalist’s attention.

What do you do? How do you act as a trusted counselor while also avoiding burning capital with journalists?

Here's what Rushing PR Founder Lana Rushing had to say:

"I explain why something isn’t news and talk through other possible ways to convey a message. Perhaps a bylined article is a better way to go, or even a survey on the topic. When a client doesn’t have news, I often bring in a strategically architected survey to the rescue! I have never had a client pressure me to pitch non-news. They take my counsel seriously."

https://www.prdaily.com/what-to-do-when-youre-asked-to-pitch-a-bad-story/

Practical strategies for pushing back.

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