Go As If

Go As If Go As If is a creative agency and production company offering consulting, branding, event, and film production.

Go As If is a production company offering a range of creative services and developing inclusive, intergenerational arts + culture events in partnership with an extended network of creative professionals and diverse venues.

January was long. February feels short. Every day is noisy with lots of righteous rage and heartbreak. But I continue to...
02/17/2026

January was long. February feels short. Every day is noisy with lots of righteous rage and heartbreak. But I continue to work on many fulfilling projects, and the sunny days making art with the children feel so good.

Symphonies for Youth: Sensory Symphony at Walt Disney Concert Hall with the .

Next shows on Mar 14 & 28!

📷: , courtesy of LA Phil

A beautiful day celebrating the 150th Celebration Grand Finale at Third Street Promenade.The culmination of a milestone ...
12/15/2025

A beautiful day celebrating the 150th Celebration Grand Finale at Third Street Promenade.

The culmination of a milestone year, celebrating the 150th Anniversary of the City of Santa Monica, this free cultural festival and community gathering on Third Street Promenade had live music, art activations, and fun for the whole family, presented by the and , produced by .

📷:

12/15/2025

The culmination of a milestone year, celebrating the 150th Anniversary of the City of Santa Monica, with a free cultural festival and community gathering on Third Street Promenade, with live music, art activations, and fun for the whole family, presented by the City of Santa Monica and Downtown Santa Monica, produced by Go As If Productions.

Join us next Saturday, December 13th for the City of Santa Monica's 150th Celebration Grand Finale.Over the past six mon...
12/11/2025

Join us next Saturday, December 13th for the City of Santa Monica's 150th Celebration Grand Finale.

Over the past six months, the community has come together to reflect on 150 years of history. Now, we invite you to celebrate the culmination of this milestone year with a free cultural festival and community gathering on the Promenade, with live music, art activations, and fun for the whole family.

Learn more at celebrating150.com

Thrilled to work with again. She'll be sharing songs at tonight for this year's Walking in Our Light. Her healing voic...
12/06/2025

Thrilled to work with again. She'll be sharing songs at tonight for this year's Walking in Our Light. Her healing voice the perfect salve to close out this year. 💫

Rest in peace, Frank Gehry. After nearly 30 art activations at , we are always in awe of this landmark building in Los A...
12/05/2025

Rest in peace, Frank Gehry. After nearly 30 art activations at , we are always in awe of this landmark building in Los Angeles.

Wing on Wing 2023. Illustration by Eric Potma, with art direction by Go As If Creative, for .

12/04/2025

Join us next Saturday, December 13th for the City of Santa Monica's 150th Celebration Grand Finale.

Over the past six months, the community has come together to reflect on 150 years of history. Now, we invite you to celebrate the culmination of this milestone year with a free cultural festival and community gathering on the Promenade, with live music, art activations, and fun for the whole family.

Learn more at celebrating150.com.

Back at this Saturday with 5,000 vintage global music-themed postage stamps, 8,000 hand-painted, hand-drawn paper sha...
11/18/2025

Back at this Saturday with 5,000 vintage global music-themed postage stamps, 8,000 hand-painted, hand-drawn paper shapes, 1,000 upcycled music sheets, and a whole lot of beautiful people.

Join us by sharing your thoughts, images, and voice answering two questions:1. How do you share your light?2. Who nurtur...
11/12/2025

Join us by sharing your thoughts, images, and voice answering two questions:

1. How do you share your light?
2. Who nurtures that light?

We'll use these recordings, writings, and artwork in this year's Walking in Our Light installation at on December 6th.

Deadline to submit is this Friday.

Link in bio > walkinginourlight.org

This annual community procession takes place within the Mainstreet Canoga Park Day of the Dead Festival. Community parti...
11/04/2025

This annual community procession takes place within the Mainstreet Canoga Park Day of the Dead Festival. Community participants included CSUN Bridge to the Future Scholars, and the Canoga Park Hugh School Dance Team.

📷 : Anthony Orendorff, courtesy of , with support from

A glimpse into the beauty of the annual Day of the Dead Procession, directed by Paulina Sahagun, under the leadership of...
11/04/2025

A glimpse into the beauty of the annual Day of the Dead Procession, directed by Paulina Sahagun, under the leadership of director Dolores Chavez.

📷 : Anthony Orendorff, courtesy of , with support from

The beauty and depth that I get to shepherd, steward, support, amplify, capture, archive, and most of all, share, is too...
11/02/2025

The beauty and depth that I get to shepherd, steward, support, amplify, capture, archive, and most of all, share, is too big to measure.

Here are additional captures by the oh so talented filmmaker and documentarian , from Vamos al Parque (Let's Go to the Park), presented with support from Art of Recovery Grant.

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Los Angeles, CA
90012-3034

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