Darkroom

Darkroom Darkroom provides world-class growth marketing services that extend across the entire customer journey. Our north star is driving efficient contribution profit.

07/20/2026

The Creator-Led Brand of the Year.
A Cannes Tiger, awarded by .

The strongest launches of 2026 had an audience before they had a product.
JT hands out the Tiger.

07/09/2026

This was our third year at Cannes Lions. In 2024 we came to listen. In 2025 we brought a smaller team but started hosting. This June we came back and opened The Darkroom® CPG Garden at the Darkroom Villa, above the sea in the French Riviera, for a full day away from La Croisette and all the noise.

We built the garden as a place to recharge. Pool, cold plunge, sauna, and an oversized inflatable sculpture garden of CPG products from some of the best brands we know. We kept most of the day unscheduled on purpose. Around 500 people came in and out over the course of it, some stayed 30 minutes, others stayed well into the night.

More than anything, the day was about community irl. The lines that used to separate consumer brands, commerce platforms, and creators are no longer holding, and the garden was full of the founders, operators, creators and builders erasing them.

Inside the villa we hosted two panels. How AI Is Evolving the Org Chart of Commerce, with Whalez ' 🐳, and The Collapse of Walls: When Paid, Organic, and Creator Become One, with , joined by speakers from Manychat and Wispr Flow. More from those conversations soon.

During the week, the house belonged to our event co-hosts, the creators who lived there with us: Oren John 🛠,🛠 @ clayton.chambrs Dara Denney | Performance Marketing Expert JT BARNETT Sammi Tannor Cohen Blaze Smith Ashwinn Tatum Woosley Brandt Vår Aunevik

Thank you to the partners who made it happen: Whalez ' 🐳 Unveil'd BERO SAUZ Something & Nothing FOULPLAY PERFORMANCE NUTRITION Goli Nutrition The Outset by Scarlett Johansson Casa Noon | Hydration First Beauty Pulse Protein Sun Powder™️ | Drinkable Skin Defense ROCEAN

Scenes from the week. See you next year.

06/10/2026

Introducing Darkroom 2.0.

Our updated brand reflects the new direction of the company. We’re an iconic ad agency growing the next generation of consumer-facing brands.

Since our beginning, we’ve rarely updated our visual identity. It’s ironic for a design agency to operate without a standardized visual language, so at nearly nine years in, we decided to leverage our internal design studio to crystallize an identity that reflects our thesis and positioning for the next decade.

So what changed.

Working closely with our internal team, we built a system designed to behave more like infrastructure than a traditional identity, flexible enough to move across interfaces, campaigns, motion, and AI-native workflows without losing clarity or character.

The wordmark is a custom cut of Replica by . The broader type system expanded through custom cuts and typefaces from .co, and balancing voice, editorial thinking and structural clarity across the system.

Imagery became the clearest expression of the shift. Human-shot photography and AI-generated visuals now sit together at the same hierarchy, inside the same compositions. Not as contrast. Just a reflection of how modern creative work is increasingly being made.

In many ways, we simplified our identity to focus on the things we do best. With the advent of AI and the growing complexity of measurement, it was important to distill the noise of modern growth marketing into a clear, foundational design language, one that communicates the simplicity of our thesis: good growth today requires smart operators, strong talent, and creative taste, above all else.

What we’re doing in growth marketing is unique, and our updated identity is a reflection of how elegantly simple a complex system can become through good, practical design.

Here’s to the next ten years. Cheers.

04/16/2026

A long week with the exec team in Comporta, Portugal.
Closing out Q1, planning Q2, and more whiteboard sessions than beach time. Comporta invited us to slow down, we took the opportunity to move faster.

04/10/2026

Darkroom’s random internet anthology vol. 19

Here’s a collection of videos we love and find inspiring.

All rights to original creators.

Rachel Breeden
Tala
Nayaj Raj Saikia
Noland Chaliha

03/27/2026

Darkroom’s random internet anthology vol. 19

Here’s a collection of videos we love and find inspiring.

All rights to original creators.




Last week, São Paulo 🇧🇷The Brazil team got together for dinner. We’re in full offense mode in 2026, across São Paulo, Ne...
03/23/2026

Last week, São Paulo 🇧🇷
The Brazil team got together for dinner. We’re in full offense mode in 2026, across São Paulo, New York, and everywhere in between. Darkroom is growing fast, and this team is a big reason why.

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