01/23/2019
In the past couple of years, social media influencers have become a major trend. We now have Instagram stars, Twitter influencers, YouTube millionaires. These people have millions of followers - their every post, or vlog, or tweet is instantly seen by more people than TV ad makers could ever hope for. It was grand and revolutionary when the power of social media influencers became clear to everyone - and it still is.
However, as the number of social media influencers has grown over time, prices for their services have also skyrocketed. That's lead more businesses to look at other alternatives, including micro-influencer marketing.
As opposed to major influencers, micro-influencers exist in every marketing niche. They have followings of fewer than 10 000 people, but most of their followers are genuinely interested in what they have to say. And they're very engaged - micro-influencers are often considered experts in their niche.
These smaller names are not massively targeted by advertisers, so they are trustworthy and down-to-earth. The marketing potential is very high and marketers are about to recognize this in 2019.