05/14/2026
What’s wrong with this outreach message? 👀
It sounds polished, but it also sounds like it was sent to 500 people. The problem isn’t the grammar. It’s the lack of specificity.
“We admire your work” isn’t personalization. Neither is immediately asking to send a catalogue. People respond when they feel understood, not mass targeted.
A better approach sounds more like:
“I noticed your projects lean heavily into organic forms and layered neutrals, so I thought our sculptural pieces might align beautifully with the environments you create.”
Specific > generic. Every time.
What would you change about this message? 👇