05/14/2021
When I was creative director for a web agency, I saw a LOT of people make these mistakes when they signed on to get a website...
❌ They didn’t have clarity around their goals.
❌ They looked to the web designer to create their branding, without carefully and intentionally creating it first (based on their biz vibes, services, and customers).
❌ They weren’t clear on their audience, and what they would want or be drawn to.
❌ They didn’t have good quality photos to use. (This isn’t always important but can sometimes make or break a good design).
👉 And THIS! ❌ They only thought about themselves (and how they were awesome) ... and yet, their clients (and what THEY wanted/needed) was an after thought!👈
Now, let’s be honest... can you still create a great website and do this stuff on the fly... sure! I know, because it’s what I ended up doing for my clients when I was in that position. But, I wanted to give them something BETTER! I wanted them to have a solid foundation of their business - their brand - their customers - and their genius! That’s part of why I created my own consultancy, helping people create that for their business to be successful.
I was clear that when a biz owner knew EXACTLY what their brand was all about and also knew their customers inside and out, they would be able to easily create ALL their marketing (including that website) in a way that really resonated with their audience - ultimately creating the success they were looking for.
So, these are my tips for you BEFORE you go to create that website. Have these things mapped out first.
✅ Know your goals
✅ Know your audience
✅ Design your branding with intention
✅ And put time, intention, and creativity into designing an experience for your customers.
And, of course, if you need help with ANY part of this, let me know. I love helping people discover and create all of this.
And if you know a friend who’s about to create their website... tag them and help them avoid these mistakes that will set back their success.
✨✌🏼 JQ