Xrossworld

08/20/2025

FB, I need your help!
I need 5 mins of your time to vote for me to speak on a panel at 2026.

South by Southwest is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has continued growing in both scope and size every year.

We are on a mission to bring transparency and fairness to an industry where too many creators are undervalued and taken advantage of. By building a platform that democratizes opportunities, we empower millions of micro creators with equal access to work, ensuring brands and agencies can invest in authentic, measurable influence while creators are compensated fairly.

My panel title is:
Pricing Influence: How AI is Fixing the Creator Pay Gap

Influencer marketing is now a $100B+ industry—yet pricing remains unregulated, emotional, and often inequitable. This session unpacks how AI is finally introducing consistency to creator compensation, eliminating bias, and enabling brands to pay for performance, not guesswork. We’ll explore the data behind market rates, how AI is bridging the gap between value and visibility, and what it takes to build a more transparent, scalable system.

If you believe we need a more equitable pay structure not just in the creator economy, but across industries, I’d be honoured to have your support. Please vote for me to speak on this global panel so we can bring transparency and fairness to the forefront of the conversation.

Thank you for your support!

PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.

08/11/2025

We're tackling one of the biggest problems in influencer marketing.

Our CEO, Julio Chaves sat down with Net Influencer to talk about how Xrossworld is reducing the cost and chaos of finding and managing creators.

https://www.netinfluencer.com/xrossworld-reducing-the-cost-of-finding-and-managing-creators/

Julio Cerne Chaves, founder and CEO of XrossWorld, has identified and named this problem: “creator acquisition cost” (CAC). Founded in 2018, the Los Angeles-based company developed an AI-powered SaaS platform specifically targeting advertising agencies and brands working with influencers, believ...

06/26/2025

AI is flooding the feed — but is it helping creators stand out or just adding to the noise?

New on the blog: We explore how creators can actually use AI to enhance originality instead of producing the same forgettable content as everyone else.

AI is everywhere in the creator economy. Tools that generate captions, design visuals, repurpose posts, and even write full scripts have gone mainstream. The result? A flood of content. Most of it forgettable.

06/25/2025

We talk a lot about creators as talent. But the truth is many of them are founders building products, brands, and IP within their communities.

Creators today have what most startups wish they had on day one:
– Built-in distribution
– Real-time customer feedback
– Brand equity

Want to future-proof your marketing?

Start thinking of creators as strategic long-term collaborators, not just short-term content providers.

06/02/2025

Need a playbook for how to write a great influencer brief?
We got you.

https://www.xrossworld.ai/blog/how-to-write-a-great-influencer-campaign-brief

A great influencer campaign starts with a great brief. When done right, it sets expectations, outlines deliverables, and gives creators the context they need to create content that performs.

05/07/2025

Influencer marketing is a core business function — and it’s creating new career paths, job roles, and investment opportunities.

We just released a new white paper, “The Evolution of Influencer Marketing Careers,” covering:

- Emerging job roles — from Chief Influence Officer to AI-Powered Discovery Specialists
- The industry trends reshaping the talent landscape (hello, AI and social commerce 👋)
- Actionable insights for brands, agencies, creators, tech platforms, and investors

If you’re building teams, building tech, or building your own career in the creator economy, this is a must-read.

Download it here:

Emerging roles, AI-driven trends, and the future of influencer talent shaping brand, agency, and tech landscapes.

04/30/2025

Excited to announce an incredible female-led lineup for our upcoming event, From Followers to Funding on May 15th.

We’ll dive into how the creator economy is becoming one of the most powerful tools for startups to gain traction, build community, and attract capital.

Panel featuring:

- Kristine Locker, Founder & CEO of Locker

- Kelly Chen, Early Stage VC, XRC Ventures

- Olga Kay, YouTube Pioneer & Content Creator,

- moderated by Xrossworld's Cofounder, Borrego

Come for the insights. Stay for the tacos, drinks, and rooftop sunset.

Space is limited, RSVP to reserve your spot: https://lu.ma/9uklws2k



Julio Chaves Joshua Lee

Join us for an invite-only panel and networking mixer bringing together startup founders, investors, and creators to explore how influencer marketing is…

04/21/2025

Words from our CEO Julio Chaves and a reminder of what makes the creator economy so powerful.

The creator economy is reshaping the workforce.
New roles are emerging every day — from creators in front of the camera to strategists, editors, and campaign leads behind it.
Brands are even bringing talent in-house to authentically showcase their culture from the inside out.

Because today’s audiences want more than polish.
They want people. They want authenticity.
They want to connect.

And that’s where real influence begins.

Words from our CEO — and a reminder that the creator economy is reshaping the workforce.From on-camera talent to campaign leads, new roles are forming daily....

01/17/2025

📢 TikTok Ban Update: What Marketers Need to Know

As of January 17, 2025, the U.S. Supreme Court has upheld legislation requiring TikTok’s parent company, ByteDance, to divest its U.S. operations by January 19—or face a nationwide ban.

This development introduces significant uncertainty for marketers relying on TikTok’s massive audience and cultural influence. While the incoming administration explores options like delaying the ban or facilitating a sale, brands should start preparing for potential shifts in their digital strategies.

What does this mean for you?
Diversifying your presence across platforms like Instagram Reels, YouTube Shorts, and emerging short-form video apps is more critical than ever.

At Xrossworld, we’re ready to help businesses navigate this evolving landscape, ensuring your campaigns remain impactful and your audience engaged.

Let’s work together to stay ahead of the curve.

11/22/2024

Introducing Xrossworld – the influencer marketing solution for ad agencies. Our AI tools make discovery, negotiation, and campaign management seamless.

05/27/2024

Something about the internet and social media.