Giant Media

04/20/2020

Marketers have a winning combination for trust and transparency on the YouTube platform, as VuePlanner joins the YouTube Measurement Program: http://www.globenewswire.com/news-release/2020/04/20/2018583/0/en/VuePlanner-Verified-As-YouTube-Brand-Suitability-Contextual-Targeting-Partner.html

12/26/2018

Good read about with GroupM's Susan Shiekofer at Digiday.

"I feel like we’re right on the cusp of being able to bring better cross-platform measurement to our clients."

12/21/2018

Check-out our very own Bruce Budkofsky's piece at Marketingland.

YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered.

12/20/2018

How brand suitability delivers more effective advertising for brands and consumers via the Association of National Advertisers. https://bit.ly/2QITIbl

12/20/2018

YouTube news to know...

Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.

12/19/2018

How video marketing changed in 2018 — and what that means for your 2019 plans, according to Think with Google.

As you look to 2019, we’re here to help you get the full value out of your video marketing strategy.

12/18/2018

Sit back and enjoy the 10 most-viewed ads on YouTube this year.

In a contentious year when some brands made political statements, the first place for most-viewed ads on YouTube in 2018 went to Amazon’s comedic Super Bowl commercial “Alexa Loses Her Voice,” which accumulated 50.1 million YouTube views since its debut.

12/17/2018

YouTube crowns Amazon with top ad, OMD as top media agency of 2018 via Marketing Land.

YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention.

12/13/2018

As we approach the end of the year, it is always fun to see the "Best Of," predictions, etc. Check-out: The 25 Best Ads of 2018, according to Adweek.

See the work that elevated storytelling and drove the conversation.

12/12/2018

A confluence of factors are lining up to make 2019 a pivotal year for video advertising.

A big trend: The direct relationship between consumers and brands, driven by direct-to-consumer brands, but increasingly embraced by more traditional brands as well. These brands are now turning to video to expand their messaging and reach.

12/12/2018

Here are four keys to target and get more out of your ad campaigns: https://bit.ly/2B5PFes.

12/10/2018

Our team in L.A. jumped on the Do Good Bus this weekend visiting the GOOD+ Foundation for a day of . Awesome time celebrating community this Holiday Season.