Soda Pop Public Relations

12/01/2022

The traditional way of doing things has rarely been my path. So here goes…⁠
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After nearly 12 years, SPPR is closing shop. We created something truly special. The work, the culture, the team. Understated and so damn good at the same time. Seriously the best and I will thumb wrestle anyone who says otherwise.⁠
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To our clients & colleagues, many who became dear friends and others who taught us invaluable lessons…thank you for trusting, challenging and investing in SPPR.⁠
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Team SPPR and Alumni, you know how I feel about each and every one of you. Deeply grateful, full of warm memories and inside jokes. It has been an honor to lead the ship you helped build. Thank you for it all.⁠
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As for what’s next, first a pause to rest and reflect. In 2023, I will be opening a creative studio in my hometown of Pittsburgh. My vision is threefold: 1) leveraging my expertise to support founders & small businesses 2) help tell the stories of women as they search for their purpose and age gracefully 3) create a space to bring fellow creatives together to connect and help each other thrive. Not as focused as “PR & Influencer Marketing for food & beverage brands” but again I rarely take the traditional path and have faith it will come together beautifully.⁠
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What a blessed and fun ride. Now on to the next adventure!⁠
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All the love and gratitude,⁠
Dyan

11/21/2022

Monday made best by 🧀🍒🌸

11/16/2022

The holidays are here - even though we swear it's still September in our minds - and it's one of our favorite times of the year!⁠
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We love getting the chance to highlight some our favorite brands and products in the food + beverage industry while also helping you get a little gift shopping done. 😉⁠
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Hit the link below for the full guide:

The holidays are here - even though we swear it's still September in our minds - and it's one of our favorite times of the year! We love getting the chance to highlight some our favorite brands and products in the food + beverage industry while also helping you get a little gift shopping done. 😉 ...

11/02/2022

With November officially here, we're sharing a round-up of recipes from our influencer friends that we know would be the shining stars of any celebration. 💫 From apps to desserts, we've got you covered.

That time of year is here: say hello to the holidays! With November officially here, we wanted to share a round-up of recipes from our influencer friends that we know would be the shining stars at any friendsgiving celebrations. From apps to desserts, we've got you covered. Do you have a go-to recip...

10/28/2022

Ok , we’re waiting 😏

10/15/2022

We’re big fans of over at SPPR 💛 and have a major love for just about everything on their shelves!

Their newest Carlsbad location is on our Southern Cali travel list and is also the perfect place to grab all of your fall gifts! 😉

10/13/2022

FYI: Not every news story needs a press release! 🛑 We love prioritizing niche outlets and media in our industry, then getting strategic by sending customized pitches to our contacts. Trust me - they’ll thank you, too.

10/06/2022

Hands up if you've hit "unsubscribe" on waaaay too many newsletters that keep cluttering your inbox 🙋‍♀️

We recently chatted about newsletters that actually are worth the read and wanted to share our favorites with you! Keep reading for our top four:

Cassandra Daily: A free daily email newsletter that highlights key cultural trends and social happenings of the moment. The e-newsletter covers what’s new and next in technology, media, marketing, style, food, and entertainment

The Hustle: This newsletter sells itself as one focused on business and tech, but it does a great job of picking up on social media news and marketing campaigns as well as high level consumer trends that are really helpful to keep tabs on as a PR professional.

PR Daily: This is a great newsletter featuring quick and easy reads to keep you up to date on big trends, media moves and what's happening in the world of PR.

Startup CPG: This brand serves as a national community for emerging brands and those who support them! Their newsletter shares great resources, new brands to keep an eye out for, trends and events that are perfect for networking.

10/04/2022

Whether you're starting from scratch and taking the leap into owning your own business or stepping up to be the next generation in your family biz, PR plays a huge role in opportunities and is key for sustainable business growth. 🔑⁠
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Head to the blog for three ways you can prepare your business for public relations for when the time arises to take the leap into the industry! 🤗

It's no secret that the rise of entrepreneurship and freelance careers are taking over the workforce by storm. According to Inc, with the Great Resignation, millions of Americans are leaving their corporate careers, and many are kicking off freelance careers or becoming micro-entrepreneurs. Since 20...

09/30/2022

This week’s bite-sized PR tip: be sure to include social media in your campaign-based or regular reports. 📤️⁠
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Social media provides a ton of tools to better know and engage the brand’s target audience if you’re keeping track, From brand trust and sentiment to responses on specific key messaging - it’s all significant!

09/28/2022

Cozy cabins for the entire season?🌲You can count us in! We loved our stay at and are counting down the days until we can go back! Other cozy cabins we’d love to stay at include:⁠
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+ SO much more! Who else did we miss? Share your favorites below!

09/26/2022

More of this, please ⚡️