Berbay Marketing & Public Relations

08/06/2026

Feel like speaking engagements take up a lot of time and you're not seeing the ROI?

Before your next event, here are 5 ways to maximize value:

✔ Review attendee list (if available) and identify priority contacts, including clients, prospects, referral sources, organizers and other speakers.

✔ Send personal invitations for coffee, lunch or dinner to priority contacts.

✔ Review the agenda and note sessions or events worth attending.

✔ Identify any media, content or business development angles tied to the conference theme, location or audience.

✔ Social amplification: announce participation on all social media platforms.

The ROI from speaking rarely comes from the podium alone. It comes from everything you do before and after it.

07/30/2026

We're hiring! Seeking an experienced Account Executive to assist with marketing and PR campaigns for clients in the law, real estate and finance sectors.

𝗔𝗽𝗽𝗹𝘆 𝗻𝗼𝘄: https://www.berbay.com/about/careers/

07/23/2026

We think of this as the million dollar (even billion dollar) question: 𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘴𝘩𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘴𝘱𝘦𝘯𝘥 𝘰𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘸𝘩𝘦𝘳𝘦?

The honest answer is – it depends. The right budget depends on your firm’s goals, market, size and growth strategy. Just as important is where that money goes.

We break down practical benchmarks, smarter ways to allocate your budget and an interactive calculator to help determine the right investment for your firm: https://www.berbay.com/blog/law-firm-marketing-budget/

07/14/2026

Sending out a press release over a newswire is 𝗡𝗢𝗧 earned media.

Earned media comes from building relationships with journalists and securing editorial coverage. This type of third-party validation reinforces credibility and strengthens your online authority, increasing the likelihood that your firm is discovered through AI-generated search results.

Owner & Principal Megan Braverman shares more about why this distinction matters on the Personal Injury Mastermind - PIM podcast.

🎙️Listen here: https://tinyurl.com/2jjh84m3

07/09/2026

When we meet with a new client, we ask about their media wish list. More often than not, firms say something like Wall Street Journal, New York Times, LA Times.

Everyone loves the idea of landing that big interview in a top-tier, national outlet. And don't get us wrong – those are exciting wins.

But depending on your business development goals, the media placement that actually moves the needle isn’t always the biggest one. It’s the 𝘳𝘪𝘨𝘩𝘵 one.

Ask yourself:
• Who is your target audience?
• Where do they get information?
• Would ongoing visibility serve you better than one headline?

Sometimes a local business journal, industry trade or community paper reaches the exact audience you want to get in front of. Don’t discount this coverage.

07/06/2026

We're growing! 📣

Berbay Marketing & PR is looking for an experienced Account Manager to join our team. If you're a strategic thinker, media relations pro and thrive in a fast-paced agency environment, we'd love to hear from you.

Work with clients in the legal, financial and real estate industries, and build a long-term career with a boutique agency that values creativity and collaboration.

Know someone who'd be a great fit? Tag them below or send them our way → Berbay.com/about/careers

07/01/2026

Be quick to share your wins before they're old news. Chris Dreyer and Megan Braverman are talking the piece so many lawyers miss... making the news cycle.

Catch the full conversation around PR power plays on Personal Injury Mastermind wherever you get your podcasts.

06/25/2026

Congratulations to Desiree Lawrence, Berbay's 2026 scholarship winner!

Desiree is pursuing a B.A. in Communications at Rutgers University—Newark, and we are proud to support her educational journey and look forward to seeing all that she accomplishes in the years ahead.

06/23/2026

We are honored to be named to The Recorder's Best Of Hall of Fame for Best PR Agency, and recognized with individual rankings in the categories of Best PR Agency, Online/Social Media Marketing Provider and Marketing Provider for Law Firms.

Thank you to our clients, colleagues and the legal community for your continued trust and support. We're proud to have spent more than three decades helping law firms build visibility, credibility and growth.

→ View the rankings here: https://tinyurl.com/muw73rek

06/17/2026

Succession planning isn't just about replacing leadership. It’s about preserving years of client relationships and maintaining confidence through change. Yet many firms only begin the process when retirement is already on the horizon, which is a risky approach.

We examine why the most successful firms start succession planning years in advance, and how marketing plays a key role in building visibility for future leaders so transitions feel seamless.

→ https://tinyurl.com/46p833cw

A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession pla...