Berbay Marketing & Public Relations

06/17/2026

Succession planning isn't just about replacing leadership. It’s about preserving years of client relationships and maintaining confidence through change. Yet many firms only begin the process when retirement is already on the horizon, which is a risky approach.

We examine why the most successful firms start succession planning years in advance, and how marketing plays a key role in building visibility for future leaders so transitions feel seamless.

→ https://tinyurl.com/46p833cw

A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession pla...

06/16/2026

ETF marketers are competing in a category where product choice is abundant, attention is fractured, and trust is hard to earn.

Berbay Owner & Principal Megan Braverman joined The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker to share her perspective on how financial services firms can build visibility and credibility through public relations to support business growth.

🎙️ Listen here: https://tinyurl.com/yc86zmdj

06/11/2026

LinkedIn doesn’t drive marketing and business development just because you have a profile. It works when you’re intentional about how you use it.

Before getting into more advanced LinkedIn tactics, make sure you have the fundamentals in place – from how you present yourself to the content you’re sharing.

06/08/2026

Congratulations to Owner & Principal Megan Braverman on being a shortlisted nominee for the Los Angeles Times Studios LA Executive Forum & Leadership Awards! 👏 The awards honor Los Angeles leaders driving innovation and excellence.

→ View the full nominee list here: https://tinyurl.com/am9c69e9

06/03/2026

There’s been a slow return to “old school” marketing.

Handwritten, mailed thank you notes instead of an email after a prospect meeting. In-person meetings instead of defaulting to Zoom.

COVID forced a lot of tech-driven behavior, but we’re past the pandemic hangover. And now, there’s a clear shift back toward what feels more personal.

You see it outside of business too. Digital cameras replacing iPhone photos. Using an analog alarm clock to wake up in the morning. Nostalgic throwback trends everywhere on social.

How have you noticed “simple” marketing showing back up in the office? Let us know in the comments. 👇

06/03/2026

There’s been a slow return to “old school” marketing.

Handwritten, mailed thank you notes instead of an email after a prospect meeting. In-person meetings instead of defaulting to Zoom.

COVID forced a lot of tech-driven behavior, but we’re past the pandemic hangover. And now, there’s a clear shift back toward what feels more personal.

You see it outside of business too. Digital cameras replacing iPhone photos. Using an analog alarm clock to wake up in the morning. Nostalgic throwback trends everywhere on social.

❓How have you noticed “simple” marketing showing back up in the office? Let us know in the comments.

05/28/2026

Have you searched for your firm (or your competitors) using AI? Did you like the results?

As more people rely on AI for search and answers, fewer users are clicking through to websites, meaning perceptions about your firm are formed before a prospect ever reaches your site.

And if you’re not proactive, you’re leaving that narrative to chance.

𝗔 𝗳𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 𝗔𝗜 𝗼𝘂𝘁𝗽𝘂𝘁𝘀 - 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻:

✓ Test your own firm and key competitors with the same prompts.

✓ Identify gaps: Are your core strengths, industries or differentiators showing up?

✓ Address the gaps: Create standard prompts that you would like to show up for, and build online content around that.

✓ Stay active and current: Consistent marketing and PR help ensure your most relevant work, expertise and perspectives remain visible and up to date.

05/27/2026

Berbay is growing 🚀 We’re excited to welcome Noah Douge to the team!

With agency experience across the legal, real estate, technology and hospitality industries, Noah brings a strong understanding of how thoughtful storytelling and targeted communications can connect with the right audiences.

→ berbay.com/about/our-team/noah-douge

05/19/2026

Newsjacking = Commenting on trending topics to showcase your expertise. 📢 It’s a great way to secure coveted media opportunities.