Berbay Marketing & Public Relations

09/30/2026

For our latest Cultural Camaraderie outing, the Berbay team put our problem-solving skills to the test at Escapology Marina del Rey before heading to Broken Spanish Comedor for dinner. A fun night of teamwork, laughs and good food!

09/24/2026

Law firms talk about getting attorneys more involved in marketing and business development, but are they asking the right attorneys to do the right things?

Not every lawyer is going to be a rainmaker and treating business development as a one-size-fits-all expectation can actually undermine firm growth.

We examine the role of “Finders, Minders, Grinders and Binders” and how each can contribute to a law firm’s success: https://tinyurl.com/57v29zwt

09/16/2026

Berbay Owner & Principal Megan Braverman joined the Judicial Dollars and Cents podcast to discuss how law firms build visibility, credibility and revenue through strategic public relations.

Drawing on her extensive experience leading high-profile PR campaigns, Megan shares practical strategies for firms to grow their business, as well as the top two marketing mistakes firms should avoid.

🎙️ If you’re a law firm looking to understand what really moves the needle in legal marketing, tune in here: https://tinyurl.com/3rtbpewm

08/27/2026

An important note from Berbay Owner & Principal Megan Braverman.

08/24/2026

Distributing your press release via a newswire can look a lot like earned media coverage – but looks can be deceiving.

Newswires have come up repeatedly in recent marketing conversations, raising questions about what firms are actually paying for, what the placement numbers really mean, and why newswire distribution isn’t the same as earned media.

🔗 Here's our take on when to use a newswire, when to pursue a targeted PR campaign, and when the two can work together: https://tinyurl.com/24tvvme6

Over the last six months, the topic of newswires has come up repeatedly, with several seasoned marketers telling us they are surprised we don’t use them. Their surprise surprised us back. Not because newswires disappeared, but because we didn't realize they were still seen as a meaningful PR strat...

08/06/2026

Feel like speaking engagements take up a lot of time and you're not seeing the ROI?

Before your next event, here are 5 ways to maximize value:

✔ Review attendee list (if available) and identify priority contacts, including clients, prospects, referral sources, organizers and other speakers.

✔ Send personal invitations for coffee, lunch or dinner to priority contacts.

✔ Review the agenda and note sessions or events worth attending.

✔ Identify any media, content or business development angles tied to the conference theme, location or audience.

✔ Social amplification: announce participation on all social media platforms.

The ROI from speaking rarely comes from the podium alone. It comes from everything you do before and after it.

07/30/2026

We're hiring! Seeking an experienced Account Executive to assist with marketing and PR campaigns for clients in the law, real estate and finance sectors.

𝗔𝗽𝗽𝗹𝘆 𝗻𝗼𝘄: https://www.berbay.com/about/careers/

07/23/2026

We think of this as the million dollar (even billion dollar) question: 𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘴𝘩𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘴𝘱𝘦𝘯𝘥 𝘰𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘸𝘩𝘦𝘳𝘦?

The honest answer is – it depends. The right budget depends on your firm’s goals, market, size and growth strategy. Just as important is where that money goes.

We break down practical benchmarks, smarter ways to allocate your budget and an interactive calculator to help determine the right investment for your firm: https://www.berbay.com/blog/law-firm-marketing-budget/

07/14/2026

Sending out a press release over a newswire is 𝗡𝗢𝗧 earned media.

Earned media comes from building relationships with journalists and securing editorial coverage. This type of third-party validation reinforces credibility and strengthens your online authority, increasing the likelihood that your firm is discovered through AI-generated search results.

Owner & Principal Megan Braverman shares more about why this distinction matters on the Personal Injury Mastermind - PIM podcast.

🎙️Listen here: https://tinyurl.com/2jjh84m3

07/09/2026

When we meet with a new client, we ask about their media wish list. More often than not, firms say something like Wall Street Journal, New York Times, LA Times.

Everyone loves the idea of landing that big interview in a top-tier, national outlet. And don't get us wrong – those are exciting wins.

But depending on your business development goals, the media placement that actually moves the needle isn’t always the biggest one. It’s the 𝘳𝘪𝘨𝘩𝘵 one.

Ask yourself:
• Who is your target audience?
• Where do they get information?
• Would ongoing visibility serve you better than one headline?

Sometimes a local business journal, industry trade or community paper reaches the exact audience you want to get in front of. Don’t discount this coverage.