Nexstar Advertising

Nexstar Advertising We Got Next!

Whether you want to activate around entertainment's biggest moments, engage passionate sports fans, align with premium n...
05/09/2024

Whether you want to activate around entertainment's biggest moments, engage passionate sports fans, align with premium news programming, or integrate your message into agenda-setting thought leadership events, we are your next-level sponsorship partner!

Learn more: https://hubs.li/Q02wCbzZ0

Last week Nexstar's own Jennifer Scilabro, Hanna Gryncwajg, and Brett Jenkins joined panels at the 6th Annual Matrix Med...
11/16/2023

Last week Nexstar's own Jennifer Scilabro, Hanna Gryncwajg, and Brett Jenkins joined panels at the 6th Annual Matrix Media Ad Sales Summit in Fort Lauderdale, Florida.

From "Modernizing the Media Ad Sales Force" to "TV/Video Measurement & Currencies" to "Ad Automation: Today & Tomorrow," Jenn, Hanna, and Brett helped guide conversations about our industry's challenges and opportunities, and how we can work together to transform the media advertising marketplace.

11/10/2023
On Thursday, 11/9 Nexstar's Jennifer Scilabro, SVP Sales Enablement, Brett Jenkins, EVP, Chief Technology & Digital Offi...
11/07/2023

On Thursday, 11/9 Nexstar's Jennifer Scilabro, SVP Sales Enablement, Brett Jenkins, EVP, Chief Technology & Digital Officer, and Hanna Gryncwajg, VP, Measurement Innovation will join an all-star roster of panelists at the 6th Annual Matrix Media Ad Sales Summit in Fort Lauderdale, Florida.

The Media Ad Sales Summit brings together leaders from across the industry to discuss challenges and opportunities, and how we can work together to transform the media advertising marketplace.

Find out more about the event at: https://www.matrixformedia.com/summit2023

11/06/2023

Today Nexstar announced the launch of "The NEXT Series," a collection of symposiums designed to bring together thought leaders and influential voices to examine critical issues in media, content, and advertising.

The series launches with “The Power of News: Growing Brands and Serving Communities” and will explore the important connection between unbiased news and influential brands. In 2024, Nexstar will explore other topical issues including “Sports and Social Good,” a closer look at how sports and social responsibility impact brands, and “Journalism and AI,” which will examine how AI is affecting integrity in journalism.

The inaugural symposium, which will be presented in collaboration with Ad Fontes Media, will kick off at The Paley Center for Media in New York City on Tuesday, November 14th.

Learn more at thenextseries.nexstar.tv

Recently our own Hanna Gryncwajg, VP, Measurement Innovation, joined the Audience Measurement, Data, and Technology pane...
11/03/2023

Recently our own Hanna Gryncwajg, VP, Measurement Innovation, joined the Audience Measurement, Data, and Technology panel at the NAB's TV2025: Monetizing the Future conference.

Hanna and fellow panelists discussed how competing measurement systems stack up, how analytics and data is applied across TV stations’ linear and digital platforms, and where the ongoing lack of a common currency has knock-on effects across the ad sales ecosystem.

With a gain of over 14M year-over-year, Nexstar reached 106M average monthly unique visitors in Q3 2023 (Comscore).  Wha...
10/27/2023

With a gain of over 14M year-over-year, Nexstar reached 106M average monthly unique visitors in Q3 2023 (Comscore).

What’s more, Nexstar increased its reach of key audience demos and now delivers:
- 50M adults 18-49 (+17% YoY increase)
- 55M adults 25-54 (+16% YoY increase)

To learn more about how you can leverage Nexstar’s growing digital footprint, reach out today at www.NexstarDigital.com

Earlier this week our own Hanna Gryncwajg, VP, Measurement Innovation, joined the panel “Fixing Local TV Measurement” at...
10/13/2023

Earlier this week our own Hanna Gryncwajg, VP, Measurement Innovation, joined the panel “Fixing Local TV Measurement” at the 12th Annual CIMM Summit in New York.

Hanna and fellow panelists discussed how the industry – and how leaders like Nexstar Media Group, Inc. – can help shape the future of local TV advertising.

Tomorrow, October 10th, our own Hanna Gryncwajg, VP, Measurement Innovation, will join the panel discussion “Fixing Loca...
10/09/2023

Tomorrow, October 10th, our own Hanna Gryncwajg, VP, Measurement Innovation, will join the panel discussion “Fixing Local TV Measurement” at the 12th Annual CIMM Summit in New York.

Hanna and fellow panelists will discuss findings from the work that’s been underway around local TV measurement, and what’s to come in the near future.

Find out more about this year’s CIMM flagship in-person event at https://www.cimm-summit.org/

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