02/16/2026
🔥 Case Study: HVAC Lead Generation with Google Ads
I helped an HVAC services company grow from 40 conversions to 477 conversions in just 8 weeks — a 1,092% increase in qualified leads.
🚨 What was broken in their Google Ads account:
Campaigns running on autopilot
Budget wasted on broad keywords like “HVAC services” attracting price shoppers instead of buyers
Missed calls during service hours (leads going to voicemail)
A poorly optimized landing page with no clear call-to-action
🔧 What we optimized (PPC + Conversion Rate Optimization):
✔️ Full Google Ads account restructure
✔️ Improved call handling system to capture every lead
✔️ Designed a high-converting HVAC landing page
✔️ Added call answering service to avoid missed opportunities
✔️ Rebuilt keyword targeting strategy
We focused on high-intent search terms, such as:
HVAC repair near me urgent
AC repair service in [city]
furnace fix same day
These are buyer-intent keywords, not casual searches.
📈 The Results (Google Ads Performance):
Before Optimization
• 40 conversions
• £37.61 cost per conversion
After Optimization
• 477 conversions
• £31.98 cost per conversion
➡️ 10.8X more leads
➡️ 15% lower cost per conversion
➡️ Massive increase in qualified HVAC service calls
💡 Key takeaway:
Most local service businesses are sitting on underperforming ad accounts.
With the right PPC strategy, keyword targeting, and conversion optimization, you can scale high-quality leads without increasing ad spend.
If you're running Google Ads for HVAC, plumbing, roofing, or any local service business and not seeing results — your account likely isn’t broken…
…it’s just not optimized correctly.
Let’s fix it.
ConversionRateOptimization DigitalMarketing HomeServicesMarketing HVAC BusinessGrowth
