Digital Urban Intelligence Agency

02/25/2026

The is hoping to hit a home run on TikTok. Announced this week, the Major League Baseball is expanding its content partnership with TikTok. This is all coming just in time for spring training.

The objective is simple: bring baseball fans around the world closer to the game through exclusive content, meaningful creator access, and direct player engagement.

According to Major League Baseball VP of Media Business Development and Strategy, the partnership will spotlight game highlights globally, distribute long-form video, and provide fans access to the MLB Hub—strengthening engagement and increasing tune-in, as reported by .

As part of the expanded collaboration, select creators will receive access to MLB’s current and archival footage, empowering them to tell baseball stories in new, culturally relevant ways that resonate with the creator community.

01/22/2026

Over the years working with hundreds and meeting thousands of artist on all levels the Digital Urban Intelligence team have heard every excuse in the book.

My dog ate my marketing plan sounds good. But, not really.🤷🏿‍♂️🤦🏾‍♂️🤦🏾‍♂️

In 2026 unsuccessful, delusional artist are using to same various excuses for poor performance or criticism, often blaming the industry/label, claiming they make money from shows not sales, asserting their lyrical skill (e.g., “it’s not about bars”), pointing to technical issues, or dismissing detractors as jealous/uninformed, with common themes including downplaying physical media success for streaming/touring, claiming artistic integrity over commercial appeal, or shifting focus to their unique persona or “struggle”.

WHICH EXCUSES HAVE YOU HEARD THE MOST?

“You’re just not on my level/can’t comprehend my lyrics.” (Often related to complex metaphors or cultural references).

“I didn’t want to join the Illuminati.”

“It’s not about bars; it’s about the vibe/mood/movement.”

“I was just having fun/experimenting.”

“I’m not gay so, they don’t like me”

“Critics are biased/paid off.”

“I got hacked/my account was compromised.” (posted something wild or crazy)

“I’m not kissing nobody’s azz”(Ego on 10)

“I made this album for myself.”(uncompromising integrity)

“That was a ghostwriter/someone else wrote that.” (If lyrics are weak or controversial)

“I was under the influence/going through something.” (For bad behavior or poor performance).

“I’m too busy/in the studio” (classic delay tactic).

If you want to develop a solid sustainable career in music by making clear, decisive move with no excuses. DM us for an hour long consultation call. ✔️

01/16/2026

We help artist, labels, and brands identify their brand identity and brand voice.

We help artist and brands identify their goals.

We help identify the best tools and tactics to achieve long and short term goals.
DM us to schedule a consultation call so we can help you create a plan to reach your long and short term goals.

01/13/2026

How popular, visible or accessible is your promo, advertising or marketing message?

“What’s your story, what’s the deal with you and your music?”
“Why do you dress like that?”

People can’t form an opinion, good or bad about something they have never seen, heard or have absolutely no knowledge of.

They can’t hate it if they’ve never seen, heard or talked about you, your music or your brand.
We can help you define you brand’s authenticity and story narrative. DM us for a consultation.

08/19/2024

🚨 Don't get fooled by fake Spotify playlists! Learn how to spot them with these key tips from SoundCamps:

1️⃣ Keep an eye on Monthly Listeners vs. Total Plays - high listeners but low plays could be a red flag.

2️⃣ Watch out for a mismatch between Monthly Listeners and Followers - a balanced ratio is key.

3️⃣ Check the Geographic Distribution - large data center locations may indicate fake streams.

4️⃣ Look at Engagement Metrics - high save rates and playlist adds could be artificial.

5️⃣ Analyze the Curator's Profile - watch out for suspicious followers with empty profiles.

6️⃣ Monitor Performance over time - inconsistency in streaming patterns may point to a fake playlist.

7️⃣ Avoid Paid Placements - don't fall for scams promising guaranteed plays.

8️⃣ Use Legitimate Promotion Methods - try social media advertising, Submithub, PlaylistPush, and direct communication with curators.

Stay smart and protect your music career from scams! 🎶

Learn more about identifying fake Spotify playlists and learning all the red flags that will help you stay away from suspicious playlist curators.

08/19/2024

🎵⚽ Exciting news in the world of entertainment and sports streaming! 🎉 Deezer, the Paris-based music streaming service, and DAZN, a global sports streaming service, have joined forces in a multi-year distribution partnership. Users in France can now enjoy premium music 🎶 and sports ⚽ content on both platforms.

Deezer users will have access to DAZN's sports content, including Ligue 1 football matches, while DAZN users will soon be able to enjoy Deezer's music streaming services. The partnership offers two tiers of DAZN subscriptions: Super Sports for €19.99/month (or €14.99/month with an annual plan) and Unlimited for €39.99/month (or €29.99/month with an annual plan). Deezer's Individual Premium subscription is priced at €11.99 per month.

Excitingly, both companies plan to expand the partnership to Germany, Austria, and Switzerland, along with collaborating on marketing initiatives and creating co-branded sports and music experiences. Deezer's recent revenue growth and subscriber base increase show the success of their partnerships and pricing strategies.

Stay tuned for more innovative collaborations and experiences from Deezer and DAZN as they explore the exciting synergy between sports, music, media, and entertainment! 🌟🔥

Global expansion is planned after initial launch in France, beginning with Germany…

04/07/2024

The New Beyoncé Album Is Breaking Records Everywhere. ‘Cowboy Carter’ Isn’t a Country Album. It’s a Beyoncé Album.

03/03/2023

This is what do. They know the “Rules and what needs to be Done to accomplish their goals. … Shout out to x
On promoting her single “Red Ruby Da Sleeze,” which drops today Mar. 3rd.

01/07/2023

On Thursday (Jan. 5), Taylor Swift‘s official store announced a limited 12-hour sale of exclusive digital Midnights album copies, each with never released cover art and bonus behind the song material.

There were exactly four different digital versions of Midnights up for purchase on Swift’s store website, available until 11:59 p.m. EST Thursday night. Each one features bonus material about one of four songs on Midnights: “Mastermind,” “Anti-Hero,” “Karma” and “Bejeweled,” specifically.

Each digital copy also has a different photo of Swift serving as the cover art, along with printed numbers ordered in an arch shape. Placed next to each other in a square pattern, the four albums form a full clockface — similar to the covers on the four special edition Midnights vinyl records Swift unveiled in September.

09/07/2022

THE"RE BACK!!! Milli Vanilli are back to entertain us. Kevin Liles is executive producing the upcoming Simon Verhoeven directed Milli Vanilli biopic. The working title “Girl You Know It’s True" in reference to their biggest hit.

Kevin Liles is executive producing the upcoming Milli Vanilli biopic, 'Girl You Know It's True.' Here's what we know about the project.