01/22/2026
Over the years working with hundreds and meeting thousands of artist on all levels the Digital Urban Intelligence team have heard every excuse in the book.
My dog ate my marketing plan sounds good. But, not really.🤷🏿‍♂️🤦🏾‍♂️🤦🏾‍♂️
In 2026 unsuccessful, delusional artist are using to same various excuses for poor performance or criticism, often blaming the industry/label, claiming they make money from shows not sales, asserting their lyrical skill (e.g., “it’s not about bars”), pointing to technical issues, or dismissing detractors as jealous/uninformed, with common themes including downplaying physical media success for streaming/touring, claiming artistic integrity over commercial appeal, or shifting focus to their unique persona or “struggle”.
WHICH EXCUSES HAVE YOU HEARD THE MOST?
“You’re just not on my level/can’t comprehend my lyrics.” (Often related to complex metaphors or cultural references).
“I didn’t want to join the Illuminati.”
“It’s not about bars; it’s about the vibe/mood/movement.”
“I was just having fun/experimenting.”
“I’m not gay so, they don’t like me”
“Critics are biased/paid off.”
“I got hacked/my account was compromised.” (posted something wild or crazy)
“I’m not kissing nobody’s azz”(Ego on 10)
“I made this album for myself.”(uncompromising integrity)
“That was a ghostwriter/someone else wrote that.” (If lyrics are weak or controversial)
“I was under the influence/going through something.” (For bad behavior or poor performance).
“I’m too busy/in the studio” (classic delay tactic).
If you want to develop a solid sustainable career in music by making clear, decisive move with no excuses. DM us for an hour long consultation call. ✔️
