Kate Obert

I work with founders, artists, and companies building the next era of culture-shaping brands.

My work sits at the intersection of brand identity, perception, growth, and cultural relevance.

02/07/2022

If you aren’t attracting the right clients, I can guarantee it’s a brand issue.

You should only work with who you want to work with. Why have your own business if you work with people that you don’t vibe with.

In order to attract your people to you (and yes, it’s possible) you need to be clear on your brand essence (how you want people to feel), know your brand stories intimately (both the origin & subliminal stories) and have an incredible customer experience that makes sense for YOU … not just something you copied from someone else.

When you have these things in place, you’ll attract the right people & brands to you because it’s allll energy.

When you have clarity on your brand essence, stories & customer experience, you vibe higher.

Focus on these 3 things and you’ll have greater impact & income.

Need help with it? Download my free guided visualization (an exclusive asset from NECESSARY).

02/06/2022

Okay so I can’t tell you who this is about bc ya know, confidentiality & all that, but I had someone send me a post of a mutual friend the other day asking me, “Do you feel it’s on brand?”

I love these questions (duh lol)

But let me give you some context…

What this girl had posted was sooo far from anything she’s ever posted before (visually) & her caption didn’t really have much to do w what her expertise is. It was more of a know/like/trust post bc you could tell that what she said had been on her heart lately.

Those type of posts are GREAT & needed… but here’s the problem, w a messy brand foundation, they don’t land.

So I responded:
“I mean… yes & no. I think it’s on brand bc it’s a confusing look & vibe for her. Bc she herself is confusing & unclear. [brutal, I know, but stay with me here…] If she resonates w it in some way, it’s on brand BUT the issue is that she doesn’t understand WHY she resonates w it & how it represents her brand therefore that’s what comes off to her audience, hence why you were confused. She doesn’t understand what this version of her means.”

If you aren’t organically attracting your ppl, check your foundation & messaging. If you are even the slightest bit confused, that is a strong emotion & WILL show through your content.

Get clear on your brand stories (IG live training on this 2/17) … clarity on this will help you to say whatever you want to say & it make sense for your audience.

Energy & awareness is everything.

When you are clear, you naturally communicate clearly & attract your ppl organically - they know you are for them. Which in turn grows your impact (& your income)!

Download the guided visualization I created for you - link in bio. This sensory experience will illuminate the stories you're saying (intentionally & subconsciously).

02/05/2022

Don’t save things for a special occasion. Take Kaia’s advice & wear your favorite dress at home, even with your slippers.
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I am always the overdressed one. I am often asked, “why are you so dressed up?” or “what’s the occasion?”
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How about just because! Or life! Or because I want to…
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Fashion is a powerful tool to use in your evolution. Both internally & how you connect w others.
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⚡️ Dress for the part you want.
⚡️ Dress for who you are becoming.
⚡️ Dress for how you want to feel.
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I think you’ll be amazed at how much confidence will come from choosing to dress how you want.
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I believe that you can make any look work for any occasion with the right vibe & energy (maybe a few extra accessories here & there, ya know).
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Your style isn't only about fashion but fashion is a big part of it. Understand your style & learn how to articulate it through what you wear.
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Show people who you are through fashion!
*this is why I continue to use my styling expertise w clients!
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And wear the fancy dress on a Tuesday!
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PS. part of what i offer my clients is image styling - i can help you w styling for a brand shoot, an event or just life. You = your brand, therefore you are always ON

02/04/2022

You guys, this sensory experience I created for you is MAJOR!!!! I created 2 different versions of the guided visualization. They each have the same content but what makes them different is the background music.

Sound plays such an important role in how we feel & think so version 1 has more lively music that I want you to do during the day & follow it up with the visualization worksheet.

Version 2 is to be done in relax mode - I prefer right before bed.

These two versions allow you to connect with the information & your experiences in a different way - they help it become multidimensional.

>> Click the link in my bio to download the guided visualizations + integration workbook

02/03/2022

Download the brand guided visualization sensory experience (an exclusive asset from NECESSARY). This exercise will illuminate how you will create your brand's customer experience from the moment they come in contact with you, to purchase, and all the way to post-purchase.

I created this custom guided visualization for you that is dual purpose! It allows you to figure out what type of experience you want to create for your customers AND who you need to be as a business owner in order to create that experience for them.

In order to maximize this experience, you will receive 2 versions of the guided visualization (for different times of the day bc your brain works differently at different times), along with a custom workbook to help integrate this training.

I know you’re ready to take things to the next level… this, my friend, is how you do that!

02/02/2022

Don’t let the pandemic dull your senses.

🚫Restrictions…
🚫Capacity levels…
🚫Masks…
🚫Less social interactions…
🚫More DIY (QR code menus & payments)...

I know that it’s been a minute since we’ve been able to truly experience things like we used to… especially if you’re not v’d … but don’t let that stop you from creating an experience & building relationships with your people.

🤍 Your people need you now more than ever. 🤍

Experiences aren’t only for in-person.

You can (must) create a unique, full-sensory customer experience online!

I know this might sound a little daunting… like, wtf do you even begin, right?

I got you, girl.

Download the guided visualization I created specifically for this very thing (link in bio) & connect w your people on a deeper level.

This visualization will reveal exactly what you need to do (+ who you need to become, bonus!) to bring this unique experience to life!

01/31/2022

In my line of work with personal brands, I see all too often people putting themselves in a box. They get confused on how to create a cohesive brand because they're unaware of how to bring together all of their different personalities.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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They get stuck choosing a “style,” designing a logo, picking a color scheme, learning how to edit all their photos cohesively to create a beautiful Instagram feed... but that's only a small percentage of creating a cohesive brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You are your brand... 𝒂𝒍𝒍 𝒐𝒇 𝒚𝒐𝒖 💎⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You are allowed to be many things:⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️a successful businesswoman⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️a present, loving mother & wife⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️someone who loves to dance & party⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️someone who takes care of themselves (selfcare + workout)⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️the talent & creator⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️into many different styles of fashion⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You don’t need to hide or silence parts of you in order to appear a certain way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗡𝗘𝗖𝗘𝗦𝗦𝗔𝗥𝗬 helps digital creators and personal brands create a competitive edge with ease. 😌⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My specialty is helping people set themselves apart through developing their own style (AKA identity) because truly, when you have a strong brand, you have zero competition. ⚡️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗡𝗘𝗖𝗘𝗦𝗦𝗔𝗥𝗬 also helps them to confidently position themselves online. I teach you how to tune out all the noise, focus on what feels good for you, figure out what makes sense for you in order to really create sustainable success. 🔑⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I’ve done with 𝗡𝗘𝗖𝗘𝗦𝗦𝗔𝗥𝗬 is make branding so easy that it becomes 2nd nature. You’ll never wonder am I on-brand? Again! ...just think of how much space you’ll create in your brain! 🙌🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Are you ready to have that ease in your life? Click the link in my bio to join us in 𝗡𝗘𝗖𝗘𝗦𝗦𝗔𝗥𝗬!

01/28/2022

I still can’t believe she’s real sometimes 🤍

01/17/2022

Kaia did yoga w me today & wanted some ankle weights of her own 🥰 … she got into plank pose (like, she actually did the correct positioning), turns to me & says, “I’m strong!!” 💪🏼😭🤍

Address

Los Angeles, CA

Website

http://www.kateobert.com/, http://www.kateobert.com/partnerships, https://podcasts.apple.com/us/podcast/such-a-vibe-podc

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