d2H Partners opened its doors in order to satisfy unmet demand for direct-to-consumer solutions targeting the U. d2H is a full-service direct response agency, specializing in transactional campaigns targeting U.S. Hispanic consumers, as well as successful cross-over of general market DRTV campaigns from English to Spanish. The agency works with lead-gen, branded response, and traditional DRTV marketers to improve the ROI of their in-language campaigns. d2H services break down to three key areas –
1. d2Hispanic Planning: market, budgeting and campaign blueprinting for telemarketing and digital qualification and transaction.
2. d2Hispanic Creative : creative development and production management for all distribution channels.
3. d2Hispanic Media: planning and buying for traditional and digital media. Over the last two decades, managing partner Marcelino Miyares has successfully launched several leading Hispanic DRTV practices, and helped evolve much of the Hispanic DRTV ecosystem. Most recently, Miyares and fellow managing partner Patricia Testa successfully launched and directed the Hispanic practice at one of the leading general market DRTV media agencies.
