The 3 Pillar Method

11/26/2024

Here’s what I’ve found after launching 400+ Lead Generation campaigns…👇

📈Industry benchmarks are deceiving, what’s true for your competitors isn’t necessary going to be applicable for your brand. Let your own data paint the real picture. When relying on industry averages be prepared for seeing a completely different picture.

👀Retaining 1:1 attention ratio is one of the most important drivers of higher conversion rates, always focus on one goal at a time…”2 birds with one stone” approach delivers neither.

👥Mass-market & low-tickets products/services typically use simpler funnels that don’t require booking a call.

👤Niche & high-ticket products/services see better success converting leads via video calls.

👉Leads not showing up for booked calls is normal, everyone is experiencing that. Things you can do to improve show-up rates:
1. Decrease the amount of days of how far in advance your prospects can book a call.
2. Introduce CTAs on your Thank You Pages that require prospects perform actions reinforcing their commitment to your call.
3. Send reminders before the booked calls.

👉Dedicated 1:1 Attention Ratio Landing Pages reign supreme, high-level of available customizations and A/B testing contribute to achieving the desired CPLs and Conversion Rates better than other Lead Gen methods.

👉Not all Lead Generation methods are created equal, some yield cheaper CPLs and higher volume of leads while also delivering low-quality leads that don’t end up converting into paying customers. Especially true for Pop-Up/Instant Forms.

👉Your Landing Page/Destination (where conversion takes place) isn’t always the culprit, sometimes it’s the targeting that’s compromizing your Conversion Rates. Test at least 5 different audiences sending traffic to the same landing page to verify that.

✅Save this post as a reminder whenever you’re launching your next Lead Gen campaign.✅

❓What are some of the immediate Lead Generation challenges you’re experiencing right now?❓

09/19/2024

Currently working on a free & downloadable Lead Generation Cheat Sheet. It's going to be done in a format of a roadmap on the most popular Lead Gen strategies and their Pros & Cons.

In my opinion, there are 5 most-frequently used strats for Lead Gen, each comes with unique specifications that suit a variety of customer acquisition conditions.

Coming soon!

09/17/2024

❓Running ads on Meta? THIS IS FOR YOU!❗

Most brands & marketers running ads on Meta do NOT have a logical system to breakdown their advertising strategy into key verticals that drive virtually EVERY marketing campaign out there. ❌

✔️After coaching 300+ brands
✔️Runnings 1000s of campaigns, ads, landing pages
✔️Routinely generating 7-figure revenues via Meta
✔️Spending 13,000+ hours running ads
✔️Working with budgets as low as $100/mo and all the way up to $400,000+/mo
✔️and ultimately growing one of my clients to become one of the fastest growing startups in history….

…….I’ve noticed that most brands are simply not aware of surface-level concepts that can make or break your Meta ad campaigns.

The reality is that the core set of tools necessary to have an impact with ads IS THE SAME FOR EVERYONE. And, mind you, we’re not talking about dozens of options…

Outside of developing a brand, when it comes to ads, there are PRECISELY-DEFINED, set-in-stone, universal marketing LEVERS that CONTROL the direction of Meta marketing. ⚙️

Panicky campaign roll-outs, the feeling of “I don’t know what the hell I’m doing”, countless of algorithmic, targeting & ad parameter settings that only sew more confusion….Combine that with the sheer lack of quantitative hands-on experience and you’re not “advertising”….you’re simply WINGING IT. 🤷

The truth is simple, you just haven’t been shown a better way.

Let’s be frank, in the world of online marketing, we all want results fast and we want our performance “through the roof”…Believe me, as someone who’s been freelancing this long, the speed of the results have always been #1 criteria whether I’d keep the client or not.

There’s VERY LITTLE ROOM FOR ERROR. 🙅‍♂️

Naturally, it wasn’t all smooth sailing, it NEVER IS. But, in-time, I started getting better, I started improving & seeing PATTERNS….Patterns of what works, what doesn’t, how much brands are spending and what are the returns, what are they doing AND WHY, what’s REALISTIC AND WHAT’S NOT, what kind of ads work, what kind of landing pages and sites convert, HOW TO BUILD TARGETING THAT REACHES YOUR AUDIENCE, what kind of copywriting there is and why it works for one brand but not for others, I saw brands SCALE “to the moon” and I saw brands crash, I saw the relationship between Meta ads and Macro economic factors, I did local advertising, nationwide, international, B2B, B2C, low & high ticket brands, mass-markets, niche markets, digital products, service industries, eComm, and pretty much any startup you can imagine …..You get the idea.

After years of consistent success rate of 99%, and becoming the Top 1% of marketers on the largest freelancing platform, another major breakthrough moment happened when one of my clients became one of the FASTEST GROWING STARTUPS IN HISTORY….all via ads on Meta, and all via The 3 Pillar Method. 💪

The 3 Pillar Method is what I’ve developed years ago based on nothing but REAL, HANDS-ON EXPERIENCE. Originally, it started as just a roadmap I’d use when working with my clients, I’d use it to explain the systems behind how Meta’s ad engine works.

The next logical step was, to put it all on “digital paper”, and so here we are!

The 3 Pillar Method is a Cheat Sheet Workbook created for real business owners, real marketers & real businesses, because those are exactly the people with whom I’ve ever worked with. You won’t see any of the corporate, Fortune 500, boiler-plate mambo-jumbo that talks about “everything and nothing at the same time”.

This is how you run ads on the real marketing battlefield, where every dollar of ad spend matters. ⚡⚡⚡

➡️Hit the link if you want to hijack the value of 10+ years of Meta ads experience now - https://get.3pillarmethod.com/scale-ads

See you on the next page!

Alexander Poe

09/16/2024

❓Running ads on Meta? THIS IS FOR YOU!❗

Most brands & marketers running ads on Meta do NOT have a logical system to breakdown their advertising strategy into key verticals that drive virtually EVERY marketing campaign out there. ❌

✔️After coaching 300+ brands
✔️Runnings 1000s of campaigns, ads, landing pages
✔️Routinely generating 7-figure revenues via Meta
✔️Spending 13,000+ hours running ads
✔️Working with budgets as low as $100/mo and all the way up to $400,000+/mo
✔️and ultimately growing one of my clients to become one of the fastest growing startups in history….

…….I’ve noticed that most brands are simply not aware of surface-level concepts that can make or break your Meta ad campaigns.

The reality is that the core set of tools necessary to have an impact with ads IS THE SAME FOR EVERYONE. And, mind you, we’re not talking about dozens of options…

Outside of developing a brand, when it comes to ads, there are PRECISELY-DEFINED, set-in-stone, universal marketing LEVERS that CONTROL the direction of Meta marketing. ⚙️

Panicky campaign roll-outs, the feeling of “I don’t know what the hell I’m doing”, countless of algorithmic, targeting & ad parameter settings that only sew more confusion….Combine that with the sheer lack of quantitative hands-on experience and you’re not “advertising”….you’re simply WINGING IT. 🤷

The truth is simple, you just haven’t been shown a better way.

Let’s be frank, in the world of online marketing, we all want results fast and we want our performance “through the roof”…Believe me, as someone who’s been freelancing this long, the speed of the results have always been #1 criteria whether I’d keep the client or not.

There’s VERY LITTLE ROOM FOR ERROR. 🙅‍♂️

Naturally, it wasn’t all smooth sailing, it NEVER IS. But, in-time, I started getting better, I started improving & seeing PATTERNS….Patterns of what works, what doesn’t, how much brands are spending and what are the returns, what are they doing AND WHY, what’s REALISTIC AND WHAT’S NOT, what kind of ads work, what kind of landing pages and sites convert, HOW TO BUILD TARGETING THAT REACHES YOUR AUDIENCE, what kind of copywriting there is and why it works for one brand but not for others, I saw brands SCALE “to the moon” and I saw brands crash, I saw the relationship between Meta ads and Macro economic factors, I did local advertising, nationwide, international, B2B, B2C, low & high ticket brands, mass-markets, niche markets, digital products, service industries, eComm, and pretty much any startup you can imagine …..You get the idea.

After years of consistent success rate of 99%, and becoming the Top 1% of marketers on the largest freelancing platform, another major breakthrough moment happened when one of my clients became one of the FASTEST GROWING STARTUPS IN HISTORY….all via ads on Meta, and all via The 3 Pillar Method. 💪

The 3 Pillar Method is what I’ve developed years ago based on nothing but REAL, HANDS-ON EXPERIENCE. Originally, it started as just a roadmap I’d use when working with my clients, I’d use it to explain the systems behind how Meta’s ad engine works.

The next logical step was, to put it all on “digital paper”, and so here we are!

The 3 Pillar Method is a Cheat Sheet Workbook created for real business owners, real marketers & real businesses, because those are exactly the people with whom I’ve ever worked with. You won’t see any of the corporate, Fortune 500, boiler-plate mambo-jumbo that talks about “everything and nothing at the same time”.

This is how you run ads on the real marketing battlefield, where every dollar of ad spend matters. ⚡⚡⚡

➡️Hit the link if you want to hijack the value of 10+ years of Meta ads experience now - https://get.3pillarmethod.com/top-1

See you on the next page!

Alexander Poe

09/12/2024

For everyone interested in my portfolio and reviews, I'm inviting you to check out my Upwork profile -

View Alexander P. profile on Upwork, the world’s work marketplace. Alexander has completed 277 jobs on Upwork. Check out the complete profile and discover more professionals with the skills you need.

09/10/2024

3 Pillar Method is created for brands advertising on Meta that are looking for an additional set of marketing techniques to explore. 💪

08/29/2024

Meta ads for businesses are about to get much more intelligent and easier! Excited to present this Cheat Sheet Workbook to the world! 🌐

13,000+ hours of hands-on Meta ads experience in one book!

The 3 Pillar Method covers my approach to Meta ads, developed over a decade and refined through work with more than 300 brands.

For new and established brands. 💪