Draft Creative

06/17/2021

“Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. A further 85% of consumers buy because of color.” ColorPsychology.Org

Colors are fundamental to your brand. Choose wisely🦉

https://www.draftcreativegroup.com/blog/how-to-choose-brand-colors

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap

05/20/2021

Fundamental marketing materials your team needs 💻

https://www.draftcreativegroup.com/blog/4-must-have-marketing-materials

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap

05/19/2021

Marketing manager or small business looking to make life a little easier? 🤞🏼

Here’s a micro-list of our favorite marketing tools -

We love using Moo.com for printing high quality business cards at an affordable price.

Unsplash.com has the BEST free stock images. Our team loves this resources!

For the full list of our favorite marketing tools check out the blog on our website!

05/11/2021

“Nearly two-thirds of B2B companies outsource a portion of their marketing.” (RightSourceMarketing.com 2020)

Think it's time? Here's a list of the top 5 mid-sized design agencies in the LA area.

https://www.draftcreativegroup.com/blog/top-five-mid-sized-design-and-marketing-agencies-in-la

As if marketing your business to stand out in an oversaturated market wasn’t difficult enough, let’s throw COVID-19 into the mix. Chances are you’re a Marketing Director or business owner looking to fill a new void. If in the last 6 months (or ever) you’ve thought to yourself “We need bett...

04/30/2021

What happens when you flip these advertising strategies on to yourself?

3 strategies for motivation: 🙌🏼

https://forge.medium.com/steal-these-advertising-secrets-to-manipulate-yourself-3bb06dbc47f9

You can disarm your resistance to doing things you know you should by learning techniques from the best in the persuasion business.

04/29/2021

Resources our marketing team has really valued over the last year. Everything from printing vendors to scheduling tools. 👀

https://www.draftcreativegroup.com/blog/6-best-marketing-tools-for-small-businesses-in-2021

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap

04/26/2021

Is your brand where you want it to be? If you're asking the question the answer is probably "no".

Critical questions to consider when thinking about a rebrand. 🧐

https://www.draftcreativegroup.com/blog/should-i-rebrand-my-company

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap

04/25/2021

Throwing it back to one of our favorite rebrands -

As a luxury real estate agent on the Hawaiian islands, Anne Hogan Perry's brand truly embraces the spirit of aloha.🌴

04/23/2021

Need a new websit for your but not sure where tot get started? 💻

Check out this helpful roadmap:

https://www.socialmediatoday.com/news/7-essential-things-to-consider-when-building-your-small-business-website-i/596670/

A handy list to help in designing and launching your business website.

04/18/2021

Productivity hack going in to a new week: ⤵️

"If you don’t want to do something, make a deal with yourself to do at least five minutes of it. After five minutes, you’ll end up doing the whole thing.” – Kevin Systrom, Co-Founder of Instagram

04/16/2021

How has your response to change adapted over the last year? 👥

"You have to pause, resist a default reaction, and pay close attention to your ingrained thought patterns and behaviors."

https://www.fastcompany.com/90613266/distinguish-between-emergencies-and-emerging-opportunities

Recognizing your auto-response to stress and employing strategies to counteract it can help you improve your overall capacity — for empathy, vulnerability, and ultimately, hope.

04/16/2021

We get it. Branding can be overwhelming.

We've outlined the 3 best places to start when it comes to approaching a rebrand. 👍🏼

https://www.draftcreativegroup.com/blog/branding-tips-for-beginners

As if marketing your business to stand out in an oversaturated market wasn’t difficult enough, let’s throw COVID-19 into the mix. Chances are you’re a Marketing Director or business owner looking to fill a new void. If in the last 6 months (or ever) you’ve thought to yourself “We need bett...