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INFUSION by castells

Name: INFUSION by castells
Address: 865 S Figueroa Street, Los Angeles, CA, 90017, US
Telephone: +12136887217
Price range: $$

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INFUSION by castells

The Hispanic marketing agency for ROI-powered ideas and business integration. INFUSION is far beyond your typical multicultural advertising agency.

We are our clients’ business partner with a blend of creative minds, culturally diverse, and Transculturation™ experts. Successful marketing today means fresh, bold, and culturally competent campaigns that appeal to the ever-growing ethnically diverse population. We make it happen by infusing analytics, deep cultural understanding and creativity. We are exclusive in our thinking and inclusive in a

diverse world-producing ROI-Powered Ideas® and content that creates lasting brand loyalty, provokes action, and always delivers Results. We tell it as it is, and don’t quit until our clients win. That's right, we are No BS, Just Results.

08/18/2026

We're excited to share that our fearless leader, Liz Castells-Heard, is serving as a Main Round Judge this week.

She's on the lookout for multicultural work that gets culture right AND gets results: bold ideas rooted in real human insight, executed with authenticity, and built to move the business forward.

This is what leadership looks like. We're thrilled to see our CEO championing multicultural excellence on this stage.

08/14/2026

Culture doesn't wait. Neither should you.

INFUSION leaders Liz Castells-Heard, Leticia Juárez, and Rod Ribeiro sat down on the Purpose Podcast and didn't hold back.

Tune in today to "Turn Cultural Insight into Business Impact" and find out what advertisers keep getting wrong and why curiosity might just be the smartest strategy in business.

This isn't a polished panel. It's a real conversation about where we've been, what we've learned, and what we're still willing to question out loud.

If you work in marketing, lead a team, or just believe that understanding people is the whole job—this one's for you.

Listen now and leave with invaluable knowledge. You might end up playing it twice.

Apple: https://podcasts.apple.com/us/podcast/liz-castells-heard-on-turning-cultural-insight-into/id1608231235?i=1000764526400
Spotify: https://open.spotify.com/episode/2aZX5Pz6bSxEFKKSYIfEwZ?si=27988079fb3f478e&nd=1&dlsi=6744cb958da94832

08/12/2026

What does it actually look like when a brand understands its Hispanic consumers?

It's not a campaign. It's not a translated tagline. It's not a Cinco de Mayo post.

It's the product that was designed with them in mind. The customer service rep who doesn't make them feel like an afterthought. The ad that references something real—not a stereotype, but a lived experience. It's the moment a consumer thinks "this brand gets me" without being able to explain exactly why.

92% of Hispanics say that relevant products, activations, services, and advertising signal that a brand includes them across the business. Not just in marketing. Across the board.

Cultural relevance can't live in one month or one brief. The brands that earn lasting loyalty build cultural understanding into every touchpoint, because when consumers feel seen across the business, they don't just buy. They stay. They refer. They advocate.

That's what cultural fluency actually looks like.

Discover what INFUSION can do for you: infusionbycastells.com

08/06/2026

Kinda chic to be Liz Castells-Heard.

Founder. Culture strategist. Fearless leader. Dog lover. Desert rider. Builder of ideas that outlast trends.

We could've written a traditional bio.

Instead, we jumped on the "kinda chic" trend, because, well, she is.

08/05/2026

Our website has always been a window into our work. Now it's an even richer reflection of who we are.

We want to welcome you to the new INFUSION by Castells website—a home for the ideas, strategy, and cultural thinking that drive us.

Explore our latest work, meet the team behind it, and discover the force that powers Culture Fuels Growth.

Because when brands truly understand culture, they don't just join conversations—they build deeper connections and unlock growth that generic targeting never could.

If your brand is ready to grow differently, let's talk: infusionbycastells.com

08/03/2026

Data without cultural context measures behavior. It doesn't explain it.

Three numbers worth sitting with:
- 61% of U.S. Hispanics identify as bicultural, navigating multiple worlds every single day.
- 87% say their heritage shapes how they live, decide, and respond to brands.
- ∞. The ways culture transforms what relevance looks like across markets. Countless.

Behind every percentage is a person. Behind every trend is a cultural shift. Behind every purchase is context that no dashboard captures on its own.

The brands that grow fast won't be the ones with the most data. They'll be the ones who understand it. Who know how to turn cultural understanding into business growth.

That's what INFUSION brings to every brief—and why it shows up in the results.

07/29/2026

Everyone says they're data-driven. But dashboards don't create growth — interpretation does. A stat is just a number until you understand the people behind it.

Take this one: the U.S. Hispanic market now represents more than $4.4 trillion in GDP, making it one of the largest economies in the world if it stood alone. Impressive.

But here's the number that actually changes the brief: 87% of Hispanic consumers say their culture influences how they see the world, make decisions, and respond to brands.

That's not a demographic footnote. That's a creative strategy. It tells us that growth isn't just about reaching more people — it's about reaching them in ways that actually resonate.

Data can tell you who your audience is. Culture tells you why they choose you.

That's where growth for brands happens. Reach out to us to learn more!

07/22/2026

The path to growth is scoring with Latino audiences. The World Cup just proved it.

The Spain vs. Argentina final became the most-watched World Cup final in U.S. Spanish-language history.

23.9 million viewers.
150% growth.
11.2 million at peak, during extra time, when the whole country held its breath.

It made one thing impossible to ignore: culture’s biggest moments are increasingly being lived in Spanish.

Having this audience as part of every strategy isn't just smart — it's a must. This country speaks English, Spanish, and Spanglish. We speak all three, and we know this audience because we are the audience. We also know how much your brand can grow when you build campaigns alongside them.

Swipe through the numbers. Then ask yourself: Was your brand part of this moment? And if not, what’s the plan for the next one?

That’s what we’re here for. Olé.

07/17/2026

Happy World Emoji Day. 🔥

We don't use a lot of emojis. But when we use this one, it's never just decoration.

For us, fire has always meant something bigger. It's part of our brand. It's our logo. It's the passion we bring to every project. It's a symbol of what we believe: that culture is the spark behind the world's most meaningful growth.

The best ideas don't interrupt culture. They ignite it.

That's how we've always approached our work: finding the moments, stories, and truths that move people first—and business follows.

Because culture fuels growth. Not as a tagline, but as something we've spent years proving, one ignited idea at a time.

That same fire now lives across our newly redesigned website. A clearer expression of who we are, what we believe, and how we help brands grow.

Take a look: https://infusionbycastells.com/

No fluff. No buzzwords. Just ideas that move culture, and the results to prove it.

No BS. Just Results. Bring the fire. 🔥

07/15/2026

This World Cup, Latino audiences showed up bigger than ever. Yet most marketers hit snooze.

Spanish-language viewership hit some of its highest numbers — the 2026 World Cup group stage averaged 4.6M viewers per match, up 122% from 2022.

Hardly any TV commercials spoke to that audience. That’s a massive, missed opportunity.

INFUSION does not market to Hispanics as an afterthought. We know they are an essential audience for growth. Our CEO, Liz Castells-Heard, has been saying this for years.

We bring 25+ years of cultural fluency and creative agility, because one of the most powerful audiences should have a front row in your marketing strategy.

Tap us for more info on how to score with a vibrant crowd that deserves your attention.

Address

865 S Figueroa Street
Los Angeles, CA
90017

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+12136887217

Website

https://infusionbycastells.com/

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