INFUSION by castells

INFUSION by castells The Hispanic marketing agency for ROI-powered ideas and business integration. INFUSION is far beyond your typical multicultural advertising agency.

We are our clients’ business partner with a blend of creative minds, culturally diverse, and Transculturation™ experts. Successful marketing today means fresh, bold, and culturally competent campaigns that appeal to the ever-growing ethnically diverse population. We make it happen by infusing analytics, deep cultural understanding and creativity. We are exclusive in our thinking and inclusive in a

diverse world-producing ROI-Powered Ideas® and content that creates lasting brand loyalty, provokes action, and always delivers Results. We tell it as it is, and don’t quit until our clients win. That's right, we are No BS, Just Results.

05/29/2026

Two Silver Telly Awards. One powerful reminder: some of the best stories are as real as it gets.

Part of Spectrum's Life Unlimited: Made for Me series, this spot follows Jah and Stephany as they build a life, a business, and a family — with Spectrum powering every moment that matters.

This series earned Silver Telly Awards in Regional TV for B2C & Products & Services, recognizing creative that is authentic, culture-driven, and impossible to ignore.

Led by Creative Director Christopher Bones, CEO / Chief Strategy Officer Liz Castells-Heard, Partner, Strategy & Marketing Leticia Juárez and Chief Creative Officer Rod Ribeiro—proof that the right team makes all the difference.

When culture is the foundation and you truly understand your audience, the creative doesn't just resonate — it soars. 18...
05/27/2026

When culture is the foundation and you truly understand your audience, the creative doesn't just resonate — it soars. 18 times. 🏆

Spectrum's "Made For Me" campaign just brought home 18 Telly Awards.

This campaign wasn't built on stock moments or scripted perfection. It was built on real people chasing real dreams.

Maria didn’t just look for the perfect bite; she cooked up an entire universe around it. Heidy & Gonzalo walked away from their careers to open a cafecito shop that became the heartbeat of their community. Kev & Melissa are creators living loudly and fully on their own terms. Jah & Stephany are balancing entrepreneurship and parenting with WiFi strong enough to keep it all moving.

Different stories. Different lives. One truth: when people feel seen, the work stops feeling like advertising and starts feeling personal. It becomes a mirror.

That's the INFUSION difference. And apparently, the Telly judges noticed too. ✨

We are thrilled to share that our Spectrum Made For Me campaign won 18 Telly Awards. This is a testament that culture do...
05/22/2026

We are thrilled to share that our Spectrum Made For Me campaign won 18 Telly Awards. This is a testament that culture doesn't just resonate—it wins.

2 Gold 🥇
11 Silver🥈
5 Bronze 🥉

Culture is the foundation of everything we create. These awards reflect our pasíon, fearless pursuit of excellence, and belief in nurturing an audience eager to be seen.

Congratulations, team! We’ll showcase more of our winning work next week - stay tuned!

Bring the fire. 🔥

The work hits different when the people are different.On World Cultural Diversity Day, we're celebrating the people behi...
05/21/2026

The work hits different when the people are different.

On World Cultural Diversity Day, we're celebrating the people behind INFUSION by Castells — and the backgrounds, traditions, and perspectives they bring to work every single day.

From Brazil to Argentina to Mexico, our team proves what we tell our clients: the best work happens when different worlds collide.

Happy World Cultural Diversity Day. 🌎

For Rodrigo Ribeiro, creativity is a craft — and craft demands constant evolution."The only way to lead through change i...
05/20/2026

For Rodrigo Ribeiro, creativity is a craft — and craft demands constant evolution.

"The only way to lead through change is to never stop growing."

That philosophy has shaped Rod's approach to creativity for decades: stay curious, keep learning, and treat every project as an opportunity to sharpen the work.

In his latest appearance on the Purpose Podcast alongside Liz Castells-Heard and Leticia Juárez, Rod and the INFUSION by castells leadership team get into what it actually takes to make culture work as a business strategy — not as a checkbox, but as a genuine growth engine.

This is essential listening for marketers who still see multicultural audiences as a segment instead of the future of America.

The takeaway is simple: culture isn't a trend. It's the business strategy.

Apple: https://podcasts.apple.com/us/podcast/liz-castells-heard-on-turning-cultural-insight-into/id1608231235?i=1000764526400

Spotify: https://open.spotify.com/episode/2aZX5Pz6bSxEFKKSYIfEwZ?si=maAKs4zHQbq36au9sqblIA

The industry called her too much. Too educated for a Latina. Too pretty to be smart. Too loud. Too assertive. Then she b...
05/15/2026

The industry called her too much. Too educated for a Latina. Too pretty to be smart. Too loud. Too assertive.

Then she built one of the most influential multicultural agencies in the country.

Liz Castells-Heard, CEO & Chief Strategy Officer, doesn't fit a mold—she never tried to. She's numbers and intuition, strategy and corazón, data and art, all at once. She's been asking "why" since she was sixteen and hasn't stopped since. For her, "no" was never the answer — only "how."

The strongest leaders don't choose between head and heart. They use both.

This is the mindset behind INFUSION by Castells.

And it’s why our work doesn’t just move metrics. It moves people.

Latinas aren't just part of America's growth story—they're writing it.More than $1.3T in purchasing power.A college degr...
05/14/2026

Latinas aren't just part of America's growth story—they're writing it.

More than $1.3T in purchasing power.
A college degree attainment rate that nearly quadrupled in two decades.
By 2050, one in four women in the United States will be Latina.

Still think Latinas are a “niche”? That’s not just outdated. It’s expensive.

Latinas are the market. Most brands still haven't figured that out. The ones that have? Winning.

Tag a Latina who is building the future.

This is a must-listen for marketers who have not considered making culture a growth strategy. INFUSION leaders Liz Caste...
05/13/2026

This is a must-listen for marketers who have not considered making culture a growth strategy. INFUSION leaders Liz Castells-Heard, Leticia Juárez, and Rodrigo Ribeiro join the Purpose Podcast to unpack what cultural fluency actually looks like in action, why so many brands still get it wrong, and what it takes to turn culture into a real growth strategy.

The message is clear: multicultural audiences are shaping the future of America.

Listen now to get real cultural insight from leaders redefining how brands think about culture.

Apple: https://podcasts.apple.com/us/podcast/liz-castells-heard-on-turning-cultural-insight-into/id1608231235?i=1000764526400
Spotify: https://open.spotify.com/episode/2aZX5Pz6bSxEFKKSYIfEwZ?si=27988079fb3f478e&nd=1&dlsi=6744cb958da94832

Behind every deadline, every campaign delivered, and every creative problem solved — there's often a mom who also packed...
05/08/2026

Behind every deadline, every campaign delivered, and every creative problem solved — there's often a mom who also packed a lunch, answered a midnight cry, and showed up regardless.

This Sunday, we're celebrating Mother's Day and the working moms at INFUSION by Castells who do it all. Not because it's easy, but because they wouldn't have it any other way.

To Viviana, Heyleen, Aida, and every working mom out there: we celebrate you, Sunday and always.

Swipe for more.

Cinco de Mayo is one of the most celebrated holidays in the U.S. — and one of the most misunderstood.It's not Mexican In...
05/05/2026

Cinco de Mayo is one of the most celebrated holidays in the U.S. — and one of the most misunderstood.

It's not Mexican Independence Day. It's a Cinderella-like, underdog story: an outnumbered army defeating the most powerful military in the world, reclaimed across borders by a community that saw themselves in that victory.

Understanding the why behind a culture is where real connection begins.

Culture is never just a backdrop. Click through to get the whole story. 🪄

Address

865 S Figueroa Street
Los Angeles, CA
90017

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+12136887217

Website

Alerts

Be the first to know and let us send you an email when INFUSION by castells posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to INFUSION by castells:

Shortcuts

Share

Category