Samoyloff PR

Samoyloff PR Boutique PR Agency that works with public figures, artists, & small business to help them grow their brand, & generate a larger audience within the media.

SPR Executive Team

Amanda Samoyloff
Founder / CEO

10 + years in Public Relations & Corporate Communications with a strong focus on media relations, global communications, risk and reputation management, public affairs, and transformative brand narratives. Vanessa Bisetti |
VP of Social Media & Community Management

6 + years of Social Media and Community Management with a focus on customer eng

agement, creating a voice for the brand, continually creating aesthetically appealing feeds, content and graphic design, and making the social platforms as a tool for the consumer to feel connected to the brand.

Last month, The Endurant Movement and its founders, Neal and Samara Tricarico, were featured on the front page of the Lo...
01/11/2026

Last month, The Endurant Movement and its founders, Neal and Samara Tricarico, were featured on the front page of the Los Angeles Times, sharing Ant’s story and why this conversation can’t wait. Their courage is opening up a truth most families are never told: autistic kids face a much higher risk of su***de, and too many are carrying that weight quietly.

Losing their son to su***de changed every part of Neal and Samara’s lives. By honoring Ant through The Endurant Movement, they’re turning heartbreak into a lifeline—creating spaces where kids feel seen, understood, and reminded that their lives matter.

If this hits close to home—as a parent, educator, clinician, or friend—please know you’re not alone. Your care, your questions, and your voice are part of what makes this movement real.

If you would like to get involved, please visit the link in bio to donate to the cause, or contact The Endurant Movement about starting an Endurant club at your middle school, high school, or college.

🔗 to the full Los Angeles Times article in bio.

TeenSuicidePrevention SuicidePrevention MentalHealthMatters YouAreNotAlone

01/08/2026

Janna Willoughby-Lohr, founder of Papercraft Miracles, was just featured on Spectrum News talking REAL barriers for women-owned biz! 💥 [link in bio]

Women are building empires, jobs, & joy…�but funding? Childcare? Support? STILL lagging. Janna shares how the cost and lack of childcare support can be the difference between keeping the doors open or closing a dream—and why that has to change.

She’s calling out the systemic stuff AND showing what’s possible when we actually BACK women entrepreneurs and parents in business.

🌿 What’s happening at Papercraft Miracles:
* Eco handmade paper art (stationery, flowers, seed bombs!)
* Jobs for creatives
* Mentoring women to lead
* Mama Birdie Childcare Fund: helping provide childcare so artist-parents and women in business can attend professional development, show up for opportunities, and keep creating 💛

Watch the story ➡️ Shop to support ➡️ Tag a woman-owned biz you love so we can cheer them on, too.

papercraftmiracles.com

Thank you, and for giving Janna Willoughby-Lohr the space to share this message and for supporting women in business.

On December 13, teen leaders from PALS, the on‑campus mental health club at Torrey Pines High School, partnered with the...
01/07/2026

On December 13, teen leaders from PALS, the on‑campus mental health club at Torrey Pines High School, partnered with the Endurant Movement to create Miles & Smiles — a teen‑led kindness and fitness fundraiser where students turned pain into a powerful, ongoing conversation about mental health, su***de, and neurodiversity.

Huge gratitude to the San Diego Union-Tribune and reporter Karen Billing for shining such compassionate light on these young leaders and their vision in their recent story on how Miles & Smiles is bringing the Torrey Pines community together around mental health and su***de awareness.

To every student, family, and community member who walked, ran, volunteered, completed acts of kindness, or simply showed up: you’re helping GrOw hope forward for youth mental health, su***de awareness, and neurodivergent acceptance — proving that healing really does happen in community.

If you’re asking, “How can I get involved?” — join our January campaign 100 Voices Standing Together, inviting 100 people to give $25/month to fund Teen Voices, Endurant’s youth storytelling and mental health initiative rooted in connection and compassion.

Find the link to the campaign and the full article at the 🔗 in bio.

12/16/2025

Samara Tricarico on the Serious Lady Business podcast with Leslie! Such an important conversation. Catch the rest in the link in our bio! Awareness is the cure!

11/20/2025

Grateful to the Los Angeles Times for shining a spotlight on teen mental health and the unique challenges faced by autistic youth, with a powerful feature written by Corinne Purtill. Corinne’s thoughtful storytelling brings compassion and much-needed clarity to conversations that are too often avoided. Watch the full story in our 6-minute video below.

A special appreciation goes to Neal and Samara for your unwavering bravery and emotional courage in sharing Anthony’s story. By letting others see the reality of your journey, you’re helping break the silence and reduce stigma for so many families grappling with these painful experiences. The strength it takes to have these conversations is remarkable, and your voice is making a difference for others who need to know they are not alone.

Stories like Anthony’s remind us why we must keep talking—and keep acting. To help raise awareness, the Endurant Movement just launched Miles and Smiles—a fitness and kindness challenge to raise awareness around teen mental health. The link to join is in our bio. Every mile moved and every act of kindness matters. Let’s build hope, together.



🔗 Full Los Angeles Times article at the link in our bio

Our founder, Amanda Samoyloff, is hosting a free workshop next week with — RSVP at link in our bio.*you’ll also need to...
11/14/2025

Our founder, Amanda Samoyloff, is hosting a free workshop next week with — RSVP at link in our bio.

*you’ll also need to register to be a gritty club member — link to do that is within the registration signup

Obsessed! 😍 Catch Janna Whilouby‑Lohr, founder of , sprinkling major Thanksgiving craft inspo on Homes & Gardens — her c...
11/12/2025

Obsessed! 😍 Catch Janna Whilouby‑Lohr, founder of , sprinkling major Thanksgiving craft inspo on Homes & Gardens — her cornucopia magic is next-level. We love seeing her creativity shine this season. 🍁👐



🔗 Check out full article at link in bio.

Losing their son to su***de changed every part of their lives. But by honoring his story, Neal and Samara Tricarico work...
11/12/2025

Losing their son to su***de changed every part of their lives. But by honoring his story, Neal and Samara Tricarico work to transform their grief into growth. In their newest feature with Medium, they share candidly how the Endurant Movement began and how all of us can GrOw through heartbreak, find strength in connection, and experience real hope together.

Tap the link in bio to read the article and watch a 5-step video on moving forward with grace, resilience, and the support of community. Nobody has to feel alone—post-traumatic growth is possible for everyone.

Janna Willoughby-Lohr, founder of Papercraft Miracles, just shared powerful insights on the Lead Like a Woman podcast ab...
09/05/2025

Janna Willoughby-Lohr, founder of Papercraft Miracles, just shared powerful insights on the Lead Like a Woman podcast about turning life’s biggest challenges into entrepreneurial fuel.

Tune in if you want to learn:

* How to transform personal setbacks into professional purpose

* The non-negotiable mindset shift every entrepreneur needs

* Why being your own biggest fan changes everything

* Building authentic connections through storytelling

With 35+ years in poetry and 30+ years in music, Janna’s journey from devastating loss to thriving creative business proves that your struggles can become your strongest foundation.

🎧 Listen via link in bio

Who’s championing your work today? 👇 Comment below.

🚀 Today, we’re celebrating the phenomenal Rijon Charne, J.D., featured in D Magazine for her extraordinary journey from ...
08/20/2025

🚀 Today, we’re celebrating the phenomenal Rijon Charne, J.D., featured in D Magazine for her extraordinary journey from cancer survivor to dedicated advocate for fertility rights. Her story is proof that trials can fuel meaningful change and inspire powerful action.

Rijon’s impact on women’s health and fertility advocacy is undeniable. As she shares: “Raising funds for female-led companies in women’s healthcare is very difficult. It shouldn’t be, but it is—and often that’s the obstacle we have to stare down first.”

Deep gratitude to , Ben Swanger (Managing Editor, D CEO), and writer Sarah Knowlton for spotlighting a woman who’s redefining resilience and forging a path for others. And thank you for always sharing Dallas stories that matter.

To read the full article, visit the link in our bio.👏

She turned a cancer diagnosis into a nationwide change in fertility law.Rijon Charne, J.D. is the recent guest on Leslie...
08/13/2025

She turned a cancer diagnosis into a nationwide change in fertility law.

Rijon Charne, J.D. is the recent guest on Leslie Youngblood’s “Serious Lady Business” podcast — a show that gives the mic to trailblazing women founders, leaders, and change-makers through honest, unfiltered conversations.

Rijon’s journey is deeply personal.

Early in her career, she was diagnosed with cancer. In that moment, she faced not only her health battle, but a painful reality — fertility preservation wasn’t covered by insurance for cancer patients in Texas.

She didn’t just persevere — she changed the law.

Thanks to her advocacy, Texas now mandates coverage for fertility preservation for those undergoing treatment.

Today, as Founder & CEO of Sunray Fertility Law Rijon helps intended parents, surrogates, egg and embryo donors, and clinics navigate complex family-building laws with clarity and compassion. She’s known for being both an expert negotiator and a steady, empathetic presence during one of the most emotional journeys a person can take.

Her impact reaches far beyond her clients — mentoring entrepreneurs, working with lawmakers, and speaking on platforms like TEDx, Stanford, NBC, and Bloomberg Businessweek.

💬 “My goal isn’t just legal success — it’s to make sure every person feels heard, supported, and empowered on the road to parenthood.”

This episode of Serious Lady Business is more than an interview — it’s about resilience, advocacy, and leading with heart.

To listen to the episode visit link in bio.


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