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12/06/2014

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12/04/2014

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12/04/2014

Throwback Thursday: 5 Old School Marketing Methods that still work

VideoEven as we boldly move forward in the digital age, some things seem to remain the same. Marketing methods are an excellent example of this dichotomy. In one way, they are more advanced than ever before, based on an increasing body of study, science, and technological advances. However in other…

11/12/2014

1. The 5 Second Rule

Remember that you have just five seconds to explain your value proposition to users when they enter to your site. The back button is the most widely used command on the web. If you don’t answer a user’s needs right away, he or she will click “back” and exit your site. Make sure your site features compelling copy that draws readers in and gives them reasons to stay.

2. Proper Messaging

The most important aspect of a site is its messaging. The most effective sites feature clear, concise, bit text messaging in no more than a few words. Do not put long paragraphs on your homepage. Your homepage is a gateway into your site. Use short messaging that gets to the point.

3. Call to Action

Look at any successful ecommerce or service provider site and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” The best CTAs clarify what you are offering as opposed to forcing people to figure it out on their own. Calls to action should be in the top masthead area and body of a website (above the “fold” that requires the viewer to scroll). If your page is long enough, having another CTA on the bottom of your page is beneficial as well.

11/10/2014

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11/10/2014

Happy Monday! Make it a great week!

11/08/2014

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11/06/2014

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11/03/2014

Monday Motivation

11/02/2014

Warning! If you share this, your friends will Like you more.

11/02/2014

It's Sunday SEO Tip Day!

1. No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorize and rank your site for keywords relevant to your business.

2. Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without the other.

3. Start doing SEO now. The longer you leave it, the further ahead your competitors will be, and the harder it becomes to rank higher than them.

4. Know your competition. Find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off-site, to get there.

5. No two websites are the same. An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours.

Happy Sunday friends!

10/31/2014

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