07/01/2026
HiFi is back with another New England Staple!
When our friends at reached out, the names “Papa Ginos” and “Drake Maye” didn’t mean much to our Minneapolis crew. But once our lifetime Bostonians heard the assignment, we were off and running with plenty of New England pride.
The ask was to create a jingle for Papa Gino’s to debut in their campaign with Patriots’ superstar quarterback, Drake Maye.
The sonic ask didn’t end there, however, as the spot also needed voiceover casting, virtual record, background music, and final mix. While our composers got to work generating jingles, our production team — recognizing the opportunity for even more local connection — reached out to one of the voices of Boston sports, Nick Stevens, AKA “Fitzy”, about doing the voiceover.
The Gravity team picked a jingle selection that was the perfect combination of sporty, catchy, and punchy, and could be easily isolated for use in future campaigns. Our composer created custom background music using the drum line from the jingle itself. Finally, Nick Stevens joined us for a virtual voiceover record supervised by audio engineer Jesse Marks to polish and finish up the commercials.
We are so thankful for the amazing partnership with the Gravity Global team, and although we didn’t win the 2026 Super Bowl, we did win some quality time with Drake Maye and a New England pizza classic.
