JourneyEngine

11/14/2023

In higher education, content marketing isn't just throwing paint on a wall and hoping something sticks. It's about understanding each student’s journey.

Let's dive deep into the four stages your students go through:

1. Becoming aware of a problem your program can solve

2. Recognizing the available solutions

3. Understanding your program’s offer

4. Making the decision.

In this article, we'll explore various types of content that truly resonate with your student prospects at every phase.

Content is an untapped well of potential that can draw students to your doorstep—when done properly. In higher education, content marketing isn't just throwing paint on a wall and hoping something sticks. It's about understanding each student’s journey. So, how can we apply this knowledge in pra...

12/31/2021

Mapping your content to the user journey — nail this framework and you’re set for life as a marketer.

https://journeyengine.com/articles/how-to-build-a-saas-sales-funnel-the-organic-way

12/31/2021

If you’re an SaaS business, you need a scalable sales funnel.
One that generates organic traffic. On autopilot. And converts it like crazy. Into trials, demos and paid users.
A predictable level of pipeline and sales. Without a single paid ad.
We’re going to show you the exact process to build this funnel.

You need a scalable SaaS sales funnel. One that generates organic traffic. On autopilot. And converts it like crazy. Into trials, demos and paid users. A predictable level of pipeline and sales. Without a single paid ad. We’re going to show you the exact process to build this funnel..

09/16/2021

In this case study, we’re going to pull back the curtain on the exact process we used to help this up-and-coming B2B SAAS company generate 5X Lift in organic traffic to content pages, 11X lift in New Organic SQL’s and $15K savings in PPC costs per month. And how you can do the same!

In this case study, we’re going to pull back the curtain on the exact process we used to help this up-and-coming B2B SAAS company generate 5X Lift in organic traffic to content pages, 11X lift in New Organic SQL’s and $15K savings in PPC costs per month. And how you can do the same!

09/16/2021

In this post we’ll walk you through the exact strategies we used to grow organic traffic by 300%, resulting in a 29X ROI for the business, inside of six months.

06/29/2020

Tools and resources for the modern B2B + SaaS marketer -- Check out our suite of resources and services;
👉 Analytics Automation
👉 Organic ROI Forecasting
👉 Jump-Start Strategy Blueprint

https://journeyengine.com/

06/26/2020

For B2B sales, you need to have a different strategy for each stage of the customer lifecycle. Ensure that you meet your goals by having goal-based and results-driven strategies to guide your team in making the sales.
https://www.business2community.com/b2b-marketing/managing-b2b-customer-lifecycle-stages-02296499

06/25/2020

Your SaaS sales team should all have these traits to improve your overall sales numbers. For example, the sales rep should understand the value of the product and knows the ideal customer profile to properly sell the product to.

If you’re building a powerful SaaS sales team, these are the 7 qualities you should be looking for when hiring new SaaS sales reps.

06/24/2020

Contact us today to get started on the best plan to bring in more sales and success for your company. Using strategic content, SEO, and analytics helps generate millions in recurring revenue with outstanding ROI for dozens B2B and SaaS of companies just like yours! https://journeyengine.com/get-started

06/23/2020

Do you think to keep your business updated and running off the most current tech trends aids in your success? Find out why it's more important to focus on tech transformation rather than innovation.

Q: What are the next big trends in SaaS? I think the new trend, which is brand new — is that “Innovation” as a reason to buy SaaS is dead. For now. And

06/22/2020

It's easy to obsess over lead generation in the field of SaaS. Let's unpack the concept of more = better and scale it back to qualified leads that will attract future customers.

B2B sales teams in SaaS are rightly obsessed with lead generation. Where are my leads? How do I get more leads? What do I do if my leads start to trail off? But the answer is more complicated than leads – unlike the fictional characters and story in Glengarry Glen Ross – quality of leads […]

06/19/2020

An SaaS SEO agency that can predict your lift in recurring revenue? You read correctly. Check out our free forecast service to learn how --
https://journeyengine.com/solutions/b2b-saas-seo-agency