Tintle Digital Marketing

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Tintle Digital Marketing

Tintle Digital Marketing is a Facebook advertising agency for Shopify stores. We take the reins and do it all for you in a way that works for you!

Tintle Digital Marketing is a boutique advertising agency that builds, manages and scales Facebook/Instagram ad campaigns for ecommerce businesses on the Shopify platform. We're dedicated to making your online store thrive without you having to worry about learning advanced and complicated advertising strategy, inconvenient "check in" phone calls, keeping up to date on policy changes, or the nitty

-gritty of campaign maintenance inside ad manager. Introducing your introvert dream team: Facebook Ads Expert Camille Tintle, Operations Manager Andrew Tintle, and Graphic Designer Allison Larson. With our Facebook ad management, we develop effective copywriting and scroll-stopping graphics, provide reliable online-only communication, and use data insights to exponentially increase revenue for online stores.

08/30/2022

Customer reviews are very important to our business and give future clients a glimpse into how we run out business. We are proud to be an Expert Vetted with a 100% success score, 5 star rating and over 100 projects completed on Upwork!

We offer Ad Account Analysis, Ad Campaign Set Up all the way through to Full Ad Account Analysis for your e-commerce business!

Click our link in bio to find out more!

08/18/2022

New blog post!

“Why You DON’T Want to Stress Over Same Day Ad Performance”

While keeping yourself in the know with your Facebook ad campaign is a MUST, obsessively checking your analytics or stewing over same day performance is a big no-no!

Click our link in bio to read the blog and find out how to correctly analyze your Facebook ad campaign. We offer a variety of social media marketing packages to suit your online business!

06/22/2022

Are you unsure about how much you should be spending on your Facebook ads?

Contact us today for a consultation. Click our link in bio to contact us, download our free guides or to purchase one of our affordable e-books!

06/21/2022

Quick peek inside ad manager! This is how increasing a new customer promotion from 5% off to 15% off more than doubled the ROAS for our Shopify store client. 🤑

06/09/2022

What do businesses with 10 ROAS in Facebook & Instagram ads have in common?!

1. They have excellent – not just great – website metrics. Usually 3%+ conversion rate with $150+ AOV.

2. They offer a mutually beneficial introductory promotion. By mutually beneficial, we mean that it incentivizes the consumer to purchase with a discount but it has stipulations: first-time customer only, has a subscription model and/or a spend threshold (i.e. orders $100+). We recommend a 15%-20% first-time customer promotion with a $50 minimum order – this tends to be most effective!

3.They write ad copy that gets more clicks. Clear and efficient copy is the most effective copy to utilize with Facebook ads for online stores. With ad copy, your goal is to quickly and succinctly capture the attention of your target audience, reel them in with the promotion, and get people to click onto the website (that will ultimately convert them). People have super short attention spans in general and just want you to to get to the point in the body of the ad. TLDR has never been more true!

Need copywriting tips? Check out our copywriting guide - link is in bio.

06/07/2022

Conversion rate optimization is 🔑 to running profitable Facebooks Ads. Why?! Follow along, we’ll tell you 😉

06/06/2022

Are you a small business/online store owner who needs help with your bookkeeping? Our friends at are accepting new clients and offering a 50% off promo for clean-up/catch-up work! 🎉Contact Chelsea for more details.

06/03/2022

Did you know that Ad Manager no longer tracks between 15% - 50% of your ad sales. It totally sucks and it didn't used to be this way. But rest assured there's no need to panic, it just means you need to approach things differently. The online world is going to continue to throw these curveballs at businesses, you just need to learn how to adjust.

My first recommendation is to make sure your website metrics are up to speed. You simply cannot get a good ROAS or return on ad spend with a low average order value and a low website conversion rate. In other words. the lower your average order value, the higher your conversion rate should be. The higher your average order value technically the lower your conversion rate can actually be. But you still want it to be high enough.

Secondly, you need to focus on optimizing your ads over a longer period of time. I know, I am impatient too, it sucks. There is more of a delay in ads sales showing up in Ads Manager. With less data, Facebook needs more time to optimize.

Third, to help get the best results and help you navigate these crazy waters, don't do it all yourself. If you don't quite have your website metrics dialed in yet then I recommend working with a website optimization expert. This is especially important if you have a small advertising budget. I understand a optimization experts still costs money but that really is the best path to take at this stage. I cant stress enough you that you wont get a high enough ROAS without your website conversion rate being high enough. But if your website metrics are totally dialed in and you have a healthy ad budget then you can definitely outsource your ads to a team, either with full ads management or with consulting. But ad agencies are a dime a dozen and there are a ton of crappy ones out there. So here's how you can find the right fit for you. Take a screenshot to save this!

Any questions, let me know in the comments.

06/01/2022

Sorry we’ve been quiet here! Spring is very busy for e-commerce ads and we have been knee deep in projects!

Follow along for tips and tricks for Facebook and Instagram ads for your e-commerce store!

02/01/2022

The 4 steps I would do if I had a Shopify store & I was running Facebook ads or TikTok ads & I was struggling to get a good ROAS:

1. Use platform specific promo codes. 🙅‍♀️ Don't use the same promo codes across several platforms, otherwise you won't be able to get a more clear view of where your sales are coming from.

2. Optimize the website! This one is SO important, I can't stress it enough. 📣 The conversion rate needs to be high enough for the AOV. For example, if my store only has a 2% conversion rate, my AOV (aka average order value) would need to be $100+. As a general rule, the lower your AOV is, the higher your conversion rate needs to be. If you don't have these metrics optimized or high enough, you simply WON'T be able to get a good ROAS.

3. Use individual landing pages for each platform. That way you can display the platform specific promo codes ON those pages, to make sure you can track as much traffic as possible (the iOS changes have made this harder). 🚨 Pro tip: use automatic-apply promo code links. You can grab them in Shopify or create them with this formula:

https:///discount/?redirect=/products/

4. Manually calculate your ROAS based on your promo code usage. Take the sales generated (based on promo code usage) and divide it by the ad spend per platform, you'll get the manually calculated ROAS. This number is often 15-50% higher than what ad manager displays right now, so it will give you a more accurate gauge on how well your ads are performing. To get more granular, you can separate promo codes and landing pages by each step in the funnel (we usually do TOF and BOF).

Pro tip: If you use the Recharge app, their discount code attribution section make this sooooooo easy.

Here's the secret to all of this: if you really focus on #2, this will improve your ROAS even if you don't change anything about your ads -- both the ROAS that appears in ad manager and manually calculated. This is because you won't be able to get a good ROAS without your site optimized! Of course a solid strategy & well managed ads are both very important, BUT perfect ads can't outrun a low conversion rate.

07/02/2021

Have you launched a brand new Shopify store, and are gung ho and ready to make some sales? 🙋‍♀️
But, wait... Not going as smoothly as you think it should? We hear this all. the. time.

Dig in with us and find out what metrics play a major role in any online site’s marketing success 👉 https://bit.ly/2UgFd18

06/30/2021

Wondering if your website metrics will allow you to hit your Facebook ads ROAS goals? 🤔 Are your goals realistic with how well your store performs?

Remember: With Facebook ads, the return is heavily dependent on two things: the website conversion rate (CR) and the average order value (AOV).

Check out our chart to see why the CR and AOV for your Shopify store directly affect how high or low your ROAS will be. This will give you insight into what you may need to improve site-side in order to finally achieve those lofty ROAS numbers. 🤑

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Los Angeles, CA

Website

http://www.tintledigitalmarketing.com/

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