Inbound Real Estate Marketing

Inbound Real Estate Marketing Inbound Real Estate Marketing is a blog focused on educating Real Estate Brokers how to generate rev My name is Robert Newman. Welcome. Like my page.

I've been representing real estate technology services company's since 2007. I've had over 10,000 conversations with Real Brokers and agents consulting on almost every aspect of online real estate marketing. Some of the countries top agents and brokerages have done me the great honor of allowing me to earn their business. I've facilitated websites, IDX integrations, lead nurturing campaigns, socia

l media strategies, lead conversions, SEO and PPC campaigns. I'm kind of a big deal in Real Estate Online Marketing. InboundREM (Inbound Real Estate Marketing), is my personal blog. I aim to educate Real Estate Brokers (and Agents) on how to make money online. I'll provide guide's and in-depth reviews of popular services like Trulia and Zillow. I'll give tips and tricks how to avoid wasting time and money online. I'll have past or current clients guest blog about:

Getting buyers leads looking for 2-20 million dollar estates

How to maximize online lead generation budgets

What services to stay away from

Plus much more. Not only will you not regret it if your in real estate it will be the best decision you make this year.

Zillow quietly updated its Terms of Service on October 15, and it could have a serious impact on how Follow-Up Boss user...
11/11/2025

Zillow quietly updated its Terms of Service on October 15, and it could have a serious impact on how Follow-Up Boss users manage client data. In this video, Robert Newman breaks down what these changes really mean, why Zillow’s “shared customer” clause is a potential data grab, and what every real estate professional should do before November 15 to protect their leads and CRM data.

Disclaimer: This video offers recommendations and a strong opinion on recent software updates and is not financial or legal advice. Please read the full Zillow TOCs yourself and consult a legal professional.

https://youtu.be/JsoeplqaJQ4

Zillow’s New Data Policy: Follow-Up Boss Users MUST ACT NOW! - Robert NewmanZillow quietly updated its Terms of Service on October 15, and it could have a se...

Luxury Presence is known for creating high-end real estate websites and working with some of the industry’s most recogni...
10/10/2025

Luxury Presence is known for creating high-end real estate websites and working with some of the industry’s most recognized agents. But is it the right choice for your business?

This video review covers the pros and cons, pricing details, website examples, and case studies to help you see where Luxury Presence stands out and where it may not be the best fit.

https://youtu.be/ij1_6woxa2E

Luxury Presence currently ONLY makes luxury websites. Their list of customers includes most of the top luxury real estate agents in Los Angeles and one of th...

Running out of ideas for your real estate blog? Writing the same topics over and over can make it tough to stand out, bu...
10/06/2025

Running out of ideas for your real estate blog? Writing the same topics over and over can make it tough to stand out, but there are plenty of creative angles that can attract readers and even generate leads.

This article shares 50 real estate blog ideas across categories like local market insights, buyer and seller advice, investment and finance, lifestyle content, and personal branding. It also highlights four blog topics that tend to spark the most engagement and lead generation.

https://inboundrem.com/real-estate-blogging-ideas/

50 Real Estate Blog Ideas (+4 Best Topics for Leads) . Move away from spending thousands of dollars on a site you’ll never own and create a platform that establishes you as the go-to realtor in your area today!

BoomTown is a popular choice for larger brokerages, especially those focusing on PPC leads and long-term follow-up. It c...
10/04/2025

BoomTown is a popular choice for larger brokerages, especially those focusing on PPC leads and long-term follow-up. It comes with a strong CRM and plenty of satisfied users, though the cost and website design may not fit every team’s needs.

This review breaks down BoomTown’s pricing, website examples, and CRM features, while also pointing to alternatives that might suit smaller teams or those looking for different options.

https://youtu.be/f-gHxPJJWRo

BoomTown ROI (USER) Review - 2022. A deep-dive study by Robert Newman of InboundREM.From Robert: Boomtown is the granddaddy of real estate CRMS. A little ou...

Social media is changing the way homes get sold. A simple listing is no longer enough to catch buyers’ attention. Short ...
10/01/2025

Social media is changing the way homes get sold. A simple listing is no longer enough to catch buyers’ attention. Short videos, live tours, behind-the-scenes updates, and even local group interactions can make all the difference.

This blog shares practical tactics that anyone can use, whether you are an agent or selling your own home, to create content that sparks interest and helps properties move faster.

https://inboundrem.com/real-estate-social-media-tactic-realtors/

Real Estate Social Media Tactics that Translate into Hot Sellers . Move away from spending thousands of dollars on a site you’ll never own and create a platform that establishes you as the go-to realtor in your area today!

Most homebuyers begin their search online, but many real estate websites fail to provide the information people actually...
09/29/2025

Most homebuyers begin their search online, but many real estate websites fail to provide the information people actually want. Outdated listing pages and generic content can cause visitors to leave before becoming leads.

This blog outlines eight practical ways to optimize your real estate website content so it connects with buyers, ranks better in search, and generates more qualified leads.

https://inboundrem.com/optimize-real-estate-website-content/

8 Ways to Optimize Real Estate Website Content for More Leads . Move away from spending thousands of dollars on a site you’ll never own and create a platform that establishes you as the go-to realtor in your area today!

Backlinks remain one of the most powerful signals Google uses to rank websites. For real estate agents, strong links can...
09/26/2025

Backlinks remain one of the most powerful signals Google uses to rank websites. For real estate agents, strong links can mean the difference between being buried in search results or showing up when buyers are actively searching.

This blog breaks down seven proven backlink strategies designed to improve search visibility, attract more local traffic, and build long-term authority in competitive real estate markets.

Read the full blog here: https://inboundrem.com/effective-backlink-strategies-real-estate-seo/

7 Effective Backlink Strategies To Boost Your Real Estate SEO . Move away from spending thousands of dollars on a site you’ll never own and create a platform that establishes you as the go-to realtor in your area today!

Want your real estate website to show up when buyers search for specific neighborhoods? Standard SEO can take months to ...
09/24/2025

Want your real estate website to show up when buyers search for specific neighborhoods? Standard SEO can take months to work, but there is a faster way.

In this blog, we explain how niche edits can help you rank higher in neighborhood searches by placing your website link in trusted, high-authority content that Google already values. This tactic can quickly increase your visibility, attract more local traffic, and connect you with buyers ready to act.

Read the full blog here: https://inboundrem.com/real-estate-websites-niche-edits/

How Real Estate Websites Use ‘Niche Edits’ to Rank for Neighborhood Searches . Move away from spending thousands of dollars on a site you’ll never own and create a platform that establishes you as the go-to realtor in your area today!

Thinking about selling your home? Every day on the market costs money, so having the right strategy matters. From smart ...
09/22/2025

Thinking about selling your home? Every day on the market costs money, so having the right strategy matters. From smart pricing to home staging, professional photography, and social media marketing, experienced Realtors use proven methods to sell homes faster and for top dollar.

Don’t leave money on the table. Learn what successful agents do differently and how these techniques can help you sell your home quickly.

👉 Read the full blog here: https://inboundrem.com/methods-realtors-sell-home

Proven Methods Realtors Use to Sell Homes Quickly . Move away from spending thousands of dollars on a site you’ll never own and create a platform that establishes you as the go-to realtor in your area today!

Ever wonder what's possible CURRENTLY with AI video production and real estate? Here is a beta test we did for one of ou...
04/20/2025

Ever wonder what's possible CURRENTLY with AI video production and real estate? Here is a beta test we did for one of our clients, leveraging one of the AI services we have found to be higher quality.

Living in Panora, Iowa | Homes, Community & Lake Living - Kane PowellDiscover one of Iowa’s best-kept secrets — Panora, Iowa! In this video, Kane Powell from...

Pretty pleased to be featured on the   blog discussing short sales.
03/28/2025

Pretty pleased to be featured on the blog discussing short sales.

Short sale homes may take additional time to buy, but may help your budget. Find out everything you need to know about short sale homes.

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