07/20/2026
¡Felicidades, España! 🇪🇸🏆 Campeones del mundo — again.
This win is bigger than the scoreline. As McKinsey’s latest podcast breaks down, sports is identity, belonging, and for so many communities, the loudest voice they have.
That’s the space we build in — amplifying the voices and needs of the people and brands we serve, because culture isn’t a segment, it’s the whole story.
And it’s only growing: McKinsey projects the global sports economy to nearly double in the next decade, powered by fans who show up for culture, not just competition.
Here’s to Spain, and to what’s next.