Contend

04/09/2025

Big news from the Contend and Apex Reality team!
We’ve been nominated for 𝟰 𝗪𝗲𝗯𝗯𝘆 𝗔𝘄𝗮𝗿𝗱𝘀 for our 𝘞𝘰𝘳𝘭𝘥 𝘰𝘧 𝘞𝘢𝘳𝘤𝘳𝘢𝘧𝘵 𝘝𝘙 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦—AND we’re in the running for 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿!

We’re up in these categories:

🎮 Games: https://wbby.co/4200jRT
🔁 Best User Experience: https://wbby.co/4caW21k
🌌 Immersive Experience: https://wbby.co/4jbuw61
⚙️ Technical Achievement: https://wbby.co/41NIepW

This is huge for us—and we’d love your support! 💙
Cast your vote in the People’s Voice Awards here: http://vote.webbyawards.com/

Thank you to our incredible partners, collaborators, and fans. Let’s bring this one home! 🙌

12/11/2024

Technology is evolving faster than ever, reshaping how we connect, engage, and create. At the heart of this transformation is the Virtual Mindset—a perspective that blends the digital and physical to craft deeply immersive and participatory experiences.

At Contend, Apex Reality, Blokpop, and Treefort.fm we’re exploring how these shifts empower storytelling, commerce, and collaboration in ways we’ve never seen before.

Here's to our collective future. Should be a wild ride.

We live in extraordinary times. Technology is evolving faster than ever, creativity is breaking traditional boundaries, and human connection is taking on new forms.

11/20/2024

We won a Clio Silver Award for our innovative work on the World of Warcraft 4D experience at gamescom! A huge shout-out to the creativity and dedication of our incredible team, who brought to life an immersive experience that captivated fans and showcased the magic of the Warcraft universe. From concept to ex*****on, we pushed the boundaries of what’s possible in experiential marketing, and it’s so rewarding to see our efforts celebrated. Thank you to Xbox and Blizzard Entertainment for trusting us with this project, and to everyone who contributed to making this vision a reality. We couldn’t have done it without your passion and hard work! Here’s to more groundbreaking projects ahead!

09/05/2024

Let's Freaking Go!

Postmedia Studios plans to develop and deliver stories with the goal of being distributed on online streaming networks. Find out more.

08/22/2024

Exciting news, WoW fans! The World of Warcraft 4D ride just made its debut at Gamescom, and we helped make it happen! Join your favorite heroes on epic quests, feel the rush of battle, and experience the magic of WoW in a whole new dimension. Total Game-changer! Check it out...

To commemorate the release of World of Warcraft: The War Within, Blizzard is heading to gamescom 2024 to give fans a one-of-a-kind VR experience. Blizzard’s ...

04/25/2024

We won a Webby Award for Minecraft Live!
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04/10/2024

At Contend, we've been privileged to play a pivotal role in bringing the inspiring collaboration between Junk Kouture, Best Buy, and Microsoft to life, focusing on recycling and sustainable fashion through the eyes of New York high schoolers.

Supported by Surface and Best Buy, Junk Kouture empowers students to reimagine junk as fashion. Recycle your device at Best Buy to be a part of the solution ...

04/05/2024

BIG NEWS! Contend/Apex is thrilled to share we’ve been nominated for a for our Minecraft Live collab with the brilliant teams at Xbox/Mojang. We’re in the running for a People’s Voice Award and asking you to be square with us. Cast your VOTE here: https://bit.ly/3vwXoTf by April 18. Thanks for your support, and let’s go!

We are a diverse collective of highly skilled humans and brand partners dedicated to creating inspir

12/19/2023

Contend had an inspiring time at , where we unveiled the Apex SMARTStage, FACELyft, and the technologies that will redefine how we connect and tell stories. For those who couldn't make it to San Francisco, here's a peek behind the curtain of Contend founder/CEO Steven Amato's talk. Thanks team for inviting us.

Watch Breaking the Fourth Wall: From Virtual Stages to AI-Driven Narratives | WIRED: https://www.wired.com/video/watch/breaking-the-fourth-wall-from-virtual-stages-to-ai-driven-narratives

11/30/2023

We’re thrilled to join and inspirational leaders in tech, business, science and entertainment at to discuss technology’s impact on the future of storytelling!

11/04/2022

We voted. Did you?

10/25/2022

Exciting stuff happening with Contend!! We wanted to personally invite you to the LIVESTREAM of Age of Empires 25th Anniversary show where XBOX Studios has partnered with Contend to launch their brand new XR Stage in the XBOX production studio. This is a truly groundbreaking event as we have been working on this since July.

Please join the LIVESTREAM on Tuesday, October 25th at 10AM PST in one of the links below. It’s totally a first ever and fun event, and there are also a few surprises you don’t want to miss.

Age of Empires are the critically acclaimed, award winning Real Time Strategy (RTS) games with a legacy spanning over 20 years and nearly a dozen titles in