08/26/2020
Ads are a surefire way to ensure you rank high on search engines and populate on feeds of people who aren’t familiar with your brand (social media ads). If you open your browser right now and search for a product the first result will more than likely be an ad. If you open any of the apps on your phone and scroll you’ll eventually spot an ad or see an ad banner upon application launch.
While ads can immediately increase the number of visitors that visit your site and when done right can increase the number of sales you get it’s important to know that all ad traffic doesn’t automatically equate to sales everytime. Unless you’ve established yourself as an authority in your industry through SEO and solidified relationships with your customer base your site traffic will more than likely decrease the moment you run out of ad budget. If you’ve realized you need SEO help Digi-Op’s can help, DM or email us.
But, if you’re ready to start creating ads for your business follow these tips below ⤵️
1️⃣ Be mindful of the type of ad campaigns you create and alway establish the goal of your ad. (increase engagement, increase sales, impressions, etc.)
2️⃣ Decide on the type of ads you’ll be running such as SEM/GDN, Facebook, Instagram, YouTube, Spotify, etc. Once you’ve compiled the goal for your campaign and established platform move onto the next step.
3️⃣ Plan out the keywords, demographics, and audience interests you’ll target to attract your audience.
4️⃣ Establish your bid strategy to ensure you’re getting the best bang for your buck and walking away with effective results that will ultimately benefit your business.
If you’re interested in running ads for your business but don’t want to do the heavy lifting Digi-Ops can assist! Shoot us an email or DM and let us sweat the details!
