05/06/2026
The Met Gala happened last night. Everyone talked about the outfits. Nobody talked about the actual marketing story.
Here is what you missed:
Tech just bought fashion’s most prestigious event. Jeff Bezos sponsored the gala for 10 million dollars. Amazon, Meta, OpenAI, Snapchat and Shopify all bought tables. The event raised a record 42 million dollars.
Beyoncé dressed as a skeleton and generated more press than most brands get in a year. She did not post once.
Bad Bunny wore full old-age prosthetics. The look was custom Zara. Zara got mentioned next to every luxury brand on the carpet.
An activist group projected anti-Bezos slogans onto his penthouse. No paid media. National coverage.
Madonna wore a boat on her head. Nobody was neutral. Nobody ignored it.
The lesson for your business: the best marketing makes people feel something. Strong reactions spread. Neutral content does not.
Save this. Share it with your team.
Comment METGALA below and I will tell you which of these lessons applies most to your business.