09/10/2026
September Instagram + Meta updates are here 👀
📌 Rolling out: Instagram is letting users add posts they’re tagged in to their profile grid, which could be helpful for social proof, collabs, press, client work, and UGC. But brands still need to remember that being tagged does not automatically mean they have permission to reuse someone’s content.
🎠 Testing: Some creators are seeing the option to create carousels inside the Edits app. It hasn’t been officially announced yet, but if it rolls out more widely, Edits could become useful for more than just Reels.
🤖 New launch: Meta launched Muse, a new personal AI agent that can help with questions, planning, shopping, browsing, and tasks across Meta’s ecosystem.
👤 Update: Instagram is renaming its AI creator label to AI-generated profile to make it clearer when an account features an AI-generated person instead of a real human.
🎬 Rolling out: Instagram’s First Draft feature is designed to help creators start Reels faster by trimming clips, removing pauses, and creating an initial version of the video.
⚖️ Settlement: Meta reached a major teen safety settlement, with reports saying the company will pay up to $18 billion and bring in stronger teen safeguards, parental controls, time limits, overnight restrictions, notification limits, and age-checking measures.
Social media is constantly changing, and as creators, business owners, and social media managers, we have to keep learning, testing, and adapting as new tools, features, and rules roll out.
What update are you most curious about?
If you want to stay informed without trying to keep up with every update yourself, comment CLUB and I’ll send you the info for my Stop Winging It Club, where I share weekly trend breakdowns, social media updates, content ideas, and what’s working right now.