Social Media Jalyn

Social Media Jalyn Social media manager of 9+ years helping brands grow and coaching SMMs to build profitable, sustainable businesses.

I’ve probably had 1000+ discovery calls over the years… and I’ll be the first to admit, not all of them were good 😅 some...
08/13/2026

I’ve probably had 1000+ discovery calls over the years…

and I’ll be the first to admit, not all of them were good 😅

some were awkward.

I’ve let anyone book calls with me, gotten on calls with people who had no budget, talked way too long, given way too much away for free, and said yes way too quickly.

I’ve done all of it over the years.

And that’s exactly why I’m so specific about how I run them now. Everything in this post is something I learned the hard way, not from a course or a video, but from actually doing it, messing it up, and having to fix it over time.

Discovery calls aren’t just a casual chat. They’re part of your process, your boundaries, and your business. Once you start treating them like that, everything changes.

Honestly, I just want to share this kind of stuff with other social media managers so you don’t have to go through the same mistakes I did. I literally wrote over 100 pages on what to do and what not to do, pricing, calls, clients, you name it. It’s all inside my guide perfect for social media managers who are new or need some a mentor.

Comment PLAYBOOK and I’ll send you the link ⤵️✨

Me in August ☀️A few things I’m focusing on this month…✨ Building more trust
✨ Selling with confidence
✨ Attracting bett...
08/11/2026

Me in August ☀️

A few things I’m focusing on this month…

✨ Building more trust
✨ Selling with confidence
✨ Attracting better leads
✨ Being more consistent
✨ Growing my community
✨ Making more money
✨ Prioritizing self-care
✨ Spending more time offline

I’m not trying to change everything overnight. I’m just trying to make small changes that add up.
If some of these goals are on your list too, you’re not alone.

That’s actually why I’m hosting my 7-Day Social Media Reset at the end of August. We’re going to spend a week getting your social media, profile, strategy, and content back on track so you can head into the rest of the year with more clarity, confidence, and hopefully... a few more sales too. 😉

If you want first access plus an exclusive waitlist discount, comment WAITLIST below and I’ll send you the details. 🤍

What’s trending on Instagram in August 👀They’re actually easy to do right now! I picked 6 trends, a mix of carousels, st...
08/10/2026

What’s trending on Instagram in August 👀

They’re actually easy to do right now! I picked 6 trends, a mix of carousels, static, and reels, ideas you can film or edit and add in with what you’re already posting!

I love how these are also a mix of behind-the-scenes content as well as more seasonal trends!

Trend One “And just like that, it’s August again” Tiarna Georghiou | Travel

Trend Two “Me in August” Female Empowerment | Business I Mindset

Trend Three “Currently somewhere in between…” Elle Money • Instagram Coach for Businesses

Trend Four “When you’re a professional but your vibe is also…” Samara Po***ck, MD, FAAD

Trend Five “That’s the least interesting thing about me” 🐻‍❄️Ollie & 🙋🏻‍♀️Paloma

Trend Six “People only post their wins, so here are my recent flops” alexa sophia

If you want trends like this every week, I post them inside my private community every Monday. Comment CLUB and I’ll send you the details 🤍

And if you want me to keep posting these trend roundups, comment down below which one is your favorite so I know 👀

       

A good services guide should make it easier for potential clients to understand what you do and how to work with you 👀✨Y...
08/09/2026

A good services guide should make it easier for potential clients to understand what you do and how to work with you 👀✨

Your guide can be super simple or more detailed depending on the type of services you offer, how many packages you have, and how much information someone needs before taking the next step.

For me, I like having everything clearly laid out in one place so a potential client can quickly understand:

• who I am and what I do
• what services and packages I offer
• what is included in each package
• any add-on services available
• what my discovery and onboarding process looks like
• answers to common questions
• exactly how to get started

I also include FAQs around things like payments, contracts, revisions, communication, and scope changes so there are fewer surprises later 💻

The goal is really just clarity. Your services guide should help someone understand your offers, see the value, and know what to do next without making the process feel confusing.

If you only offer one or two simple services, your guide might be pretty short. If you offer multiple packages, add-ons, or have a more involved process, it can make sense to include more detail.

If you do not want to build yours from scratch, my Social Media Manager Business Templates include a customizable Services & Pricing Guide, along with other templates to help you organize and run your business ✨

Comment SYSTEMS and I’ll send you the details 💌

P.S. I personally do not include my full portfolio in my services guide. If someone wants to see specific client case studies or examples of past work, I send those separately upon request.

Things that make my life soooooooo much easier as a social media manager 👀And most of them have nothing to do with creat...
08/09/2026

Things that make my life soooooooo much easier as a social media manager 👀

And most of them have nothing to do with creating content.

Templates so I am not rebuilding the same onboarding document or content calendar every month.

Contracts so both me and my clients know exactly what we are agreeing to.

A link in bio that helps me make sales AND a website that gives people somewhere to learn more, see my work, read testimonials, and inquire.

Posted working hours so I am not accidentally building a business where I am available 24/7.

Automations for DMs, comments, emails, bookings, and all of those little repetitive tasks that somehow eat up half your day.

And boundaries. Lots of boundaries. 😂

The longer I have been in business, the more I have realized that good systems make such a huge difference. You can be amazing at social media, but if everything behind the scenes is chaotic, eventually it catches up with you.

You do not need to have everything perfectly set up from day one either. Start with the things you repeat the most, turn them into systems, and keep improving as your business grows.

If you are building your own social media management business, my How I Became a Successful Social Media Manager guide walks you through services, pricing, finding clients, setting up your business, income streams, and more.

Comment PLAYBOOK and I’ll send you the details ✨

Introducing the NEW Stop Winging It Club 👀My private monthly community for creators, service providers, and business own...
08/07/2026

Introducing the NEW Stop Winging It Club 👀

My private monthly community for creators, service providers, and business owners who are done guessing what to post and ready for real direction.

Inside, you’ll get:

• monthly content ideas + hooks
• weekly trends straight from what I’m seeing as a seasoned social media manager
• bi-weekly live Q&As where you can ask anything
• feedback, resources, and community support so you’re not doing this alone

This isn’t recycled advice or random tips. It’s real strategy, in real time, from a social media manager who does this for a living!

$17/month. Cancel anytime.

If you want clarity, confidence, and a community that actually supports you comment “CLUB” for the info on joining👇

If we could share just one thing with our followers, it would be this: keep showing up as yourself. 🤍There is no single ...
08/05/2026

If we could share just one thing with our followers, it would be this: keep showing up as yourself. 🤍

There is no single formula for success on social media. Your perspective matters. Your audience is paying attention, even when the likes and views do not reflect it. Not every post will perform the way you hoped, and no one has everything completely figured out.

The growth you want often comes from staying in the game long enough to test, learn, adjust, and find what genuinely works for you. Done is better than perfect, your personality is your advantage, and the right people may be watching quietly.

Thank you to Caroline from CAROLINE ★ Social Media Manager & Mentor Milou from Milou Pietersz | Social Media Manager | Marketing Agency and Shanté from Shanté Gorman · Social Media Marketer, Strategist, & Manager for sharing such honest and encouraging advice with me. I loved bringing different social media managers together for this one. ✨

I would love to turn this into a series with more creators! Who should I ask next? 💗

What is one piece of advice you would share with someone trying to grow online? Tell us below!

Why your carousels aren’t working…Carousels are one of the best ways to grow on Instagram, but if they’re not getting en...
08/05/2026

Why your carousels aren’t working…

Carousels are one of the best ways to grow on Instagram, but if they’re not getting engagement, saves, or shares, there’s probably a reason.

The biggest mistake? Overcomplicating the process. A strong carousel isn’t just about aesthetics. It’s about structure, clarity, and making people want to keep swiping.

Most people either do too much or too little.

Too much text? People get overwhelmed and scroll past.

Too little? There’s not enough value to make them stay.

Constantly changing fonts, layouts, and branding? No one remembers your posts.

No CTA? You’re missing the chance to drive engagement.

The key is finding the right balance with clear messaging, consistent visuals, and content that actually solves a problem.

Need a head start designing new carousels? Try out my templates! Comment “CONTENTKIT” and I’ll send you more info.

P.S. It takes time for content to work. It takes time to grow on Instagram, and it may take more than a few tries to find what works for you and your audience 🫶

You do not have to yap.
You do not have to post daily.
You do not have to use butter yellow.
You do not have to film in ...
08/04/2026

You do not have to yap.

You do not have to post daily.

You do not have to use butter yellow.

You do not have to film in .05.

You do not have to follow every trend.

You do not have to follow random content rules just because someone on the internet said so.

A lot of people are growing right now by doing certain types of content, using certain aesthetics, or following very specific advice. And sure, some of it works. But that does not mean it has to become your formula too.

Just because a creator with a million followers says to do something does not mean it is the only way to grow. What works for one person might not work for you, your audience, your niche, your goals, or your personality.

The point is not to force yourself into content that does not feel natural just because it is popular right now.

The point is to figure out what works for you and build from there.

And if you do like yapping, posting daily, using butter yellow, filming in .05, or hopping on trends, that is cool too. I am not against any of it. I am against forcing it just because you think you have to.

What is one thing on social media you stopped forcing?

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