Social Media Jalyn

Social Media Jalyn Helping you stop winging social media 👩🏻‍💻
News, trends & what’s working 📱
Grow & monetize as a creator or biz owner 📈
Club, coaching & management ⤵️

I’m sure we can all relate when I say… not every piece of advice is going to age well. 😂We all make mistakes, change our...
09/23/2026

I’m sure we can all relate when I say… not every piece of advice is going to age well. 😂

We all make mistakes, change our minds, take different paths, and figure out what actually works for us along the way.

Social media wasn’t even something I could have imagined turning into a career when I was growing up, and now I’ve been working in this industry for almost a decade. Like… how crazy is that?!

I’m really glad I stayed open to changing direction, trying new things, and building a career that made sense for me instead of forcing myself into what I thought success was “supposed” to look like.

And if you ever want to chat 1:1 about your own social media, business, offers, pricing, or what direction makes sense for you, I’d love to.

Comment VIP below and I’ll send you the details. 🤍

Lately I’ve been feeling a little down about my analytics, my performance, and just business in general.It’s really easy...
09/22/2026

Lately I’ve been feeling a little down about my analytics, my performance, and just business in general.

It’s really easy to look at a month where the numbers are lower, a post that doesn’t perform the way you hoped, or an opportunity that doesn’t work out and immediately feel like something is wrong.

But I’ve had to remind myself that this is also part of it.

Even though I’ve been feeling down lately, I also have to zoom out and remember how much I’ve already accomplished this year. One slower season does not erase the growth, the opportunities, the work, the lessons, or everything I’ve built up to this point.

I think social media makes it really easy to feel like success is supposed to look consistent all the time, but real life and real business just do not work like that.

A reminder for me just as much as it is for you:

This is okay. And this is also okay.

A post getting 100K views is okay.
A post getting 6K views is also okay.

Making more money one month is okay.
Having a slower month is also okay.

Getting an exciting brand deal is okay.
Getting lowballed and having to say no is also okay.

Growing quickly is okay.
Feeling like things have slowed down is also okay.

I think sometimes we get so used to sharing the wins that we forget the other side is part of building something too.

There are highs, lows, flops, wins, quiet seasons, exciting seasons, and a lot of moments in between where you’re just trying to figure out what’s next.

No success comes without failures, slower periods, things not going exactly how you planned, or moments where you question what you’re doing.

So this carousel is honestly a reminder for me too: not everything is going to be perfect all the time, and that does not mean I’m failing.

Sometimes business is slow. Sometimes social media is down. Sometimes the numbers dip.

And sometimes you just need to look back at how far you’ve already come before convincing yourself you’re behind.

Can you relate? Comment down below if you have ever struggled with vanity metrics or slow seasons. 💬

I watched Pinterest Presents 2026 today, and I left thinking the same thing over and over:We have been underestimating P...
09/18/2026

I watched Pinterest Presents 2026 today, and I left thinking the same thing over and over:

We have been underestimating Pinterest. 👀

Pinterest has been around since 2010, the same year as Instagram, but they are making it VERY clear that they do not want to be known as just an inspiration board anymore.

They are building for creators to make money, for businesses to drive conversions, for users to actually search with intent, and for AI to help people discover what they need instead of replacing creativity.

They also shared that Pinterest now has 640 million monthly active users, Gen Z makes up more than half of the platform, and people are making more than 80 billion searches every month.

That is not a side platform.

I’ve used Pinterest in the background of my own strategy for years and currently get around half a million monthly views, but after today, I’m planning to put a lot more focus there.

Because while a lot of platforms are fighting for more of your attention, Pinterest is trying to help people find something useful, take action, and then go live their life.

And honestly, I wish more platforms thought like that.

If Pinterest is not already part of your social media strategy, I think it should be.

Should I start sharing more Pinterest tips, strategy, and what I’m testing as I expand my own account? Comment below. 📌

I’m incredibly grateful for what growing to 110K+ followers has brought into my life and business.I’ve met amazing peopl...
09/16/2026

I’m incredibly grateful for what growing to 110K+ followers has brought into my life and business.

I’ve met amazing people, connected with new brands, gained new clients, had opportunities I never expected, and built a platform that has changed my career in a lot of ways. 🤍

But I’m also not going to pretend like hitting a big follower milestone suddenly made everything perfect.

I still have slower income months. I still have launches that underperform. I still have to pitch myself sometimes. I still question decisions, want more growth, and catch myself moving the goalpost.

Followers can create opportunities, but they do not guarantee sales, happiness, confidence, or a
perfectly successful business.

And I think it’s important to share both sides.

I’m proud of what I’ve built, grateful for every person who chooses to follow along, and still figuring things out as I go.

I want to keep sharing more of the real behind-the-scenes of business, content creation, growth, mistakes, and what actually happens after you hit the milestones everyone talks about.

If there’s something specific you want me to share more about, comment below and tell me. 👀

And if you ever want to chat 1:1 about your social media strategy, offers, pricing, or business, comment BIZ below and I’ll send you the details. 💻

Social media subscriptions are not new, but I think we need to talk about where this is heading. 💸Meta has been experime...
09/15/2026

Social media subscriptions are not new, but I think we need to talk about where this is heading. 💸

Meta has been experimenting with paid verification and business subscriptions for years. Now Meta One is here with 50+ subscription features and creator/business plans ranging from $14.99 to $499/month.

My issue is not that paid features exist. I pay for basic Meta Verified myself because account protection and support are valuable to me.

My issue is when better analytics, publishing tools, audience insights, and features connected to running and growing an account increasingly live behind a PAID subscription.

I think I speak for all users when I say we want NEW UPDATES FOR FREE.

Because if you’re already struggling to grow and the platform starts offering paid tools designed to help you “stand out,” of course you’re going to wonder:

Do I need to pay to grow here?

Better tools can help, but they cannot manufacture genuine connection, strong content, community, personality, or an audience that actually cares about what you have to say.

And if you DO pay for the higher tiers, I genuinely hope they help. 👏

My bigger question is whether relying on paid access for growth is sustainable long term.

My take after nearly 10 years in social media: do not panic-buy your way into a strategy.

Pay for the feature because it genuinely helps you, not because you think it’s your only chance to grow.

What are your thoughts on the way social media is changing? Meta One is nothing NEW. This will continue adapting and changing. Will you pay for any new subcriptions like Meta One?

Maybe the problem is… YOUIf I’m being honest, I also made my fair share of mistakes when I first started out as a baby s...
09/14/2026

Maybe the problem is… YOU

If I’m being honest, I also made my fair share of mistakes when I first started out as a baby social media manager 😅

And not just small ones either.

I said yes to everything.
I undercharged.
I overdelivered.
I had no boundaries whatsoever.

I tried to do what everyone else was doing instead of actually learning strategy.

And for a while, it worked… but it also kept me overwhelmed, underpaid, and confused on how to actually scale.

A lot of these toxic habits don’t feel like mistakes in the moment. They feel like you’re doing the right thing, being helpful, working hard, trying to grow.

But over time, they add up and make your business wayyyy harder than it needs to be.

That’s why I’m so big now on structure, boundaries, and actually understanding what you’re doing and why.

Because once I fixed those things, everything changed. My pricing made more sense, my workload became manageable, and I was finally able to grow and make this sustainable.

I don’t want you to have to learn everything the hard way like I did.

That’s exactly why I created my no bs guide. I put all 9 years of my experience into one place, covering what to do and what not to so you can avoid these mistakes and actually start making money.

If you are a social media manager and need help, comment PLAYBOOK for more info on my guide ⤵️✨

September Instagram + Meta updates are here 👀📌 Rolling out: Instagram is letting users add posts they’re tagged in to th...
09/10/2026

September Instagram + Meta updates are here 👀

📌 Rolling out: Instagram is letting users add posts they’re tagged in to their profile grid, which could be helpful for social proof, collabs, press, client work, and UGC. But brands still need to remember that being tagged does not automatically mean they have permission to reuse someone’s content.

🎠 Testing: Some creators are seeing the option to create carousels inside the Edits app. It hasn’t been officially announced yet, but if it rolls out more widely, Edits could become useful for more than just Reels.

🤖 New launch: Meta launched Muse, a new personal AI agent that can help with questions, planning, shopping, browsing, and tasks across Meta’s ecosystem.

👤 Update: Instagram is renaming its AI creator label to AI-generated profile to make it clearer when an account features an AI-generated person instead of a real human.

🎬 Rolling out: Instagram’s First Draft feature is designed to help creators start Reels faster by trimming clips, removing pauses, and creating an initial version of the video.

⚖️ Settlement: Meta reached a major teen safety settlement, with reports saying the company will pay up to $18 billion and bring in stronger teen safeguards, parental controls, time limits, overnight restrictions, notification limits, and age-checking measures.

Social media is constantly changing, and as creators, business owners, and social media managers, we have to keep learning, testing, and adapting as new tools, features, and rules roll out.

What update are you most curious about?

If you want to stay informed without trying to keep up with every update yourself, comment CLUB and I’ll send you the info for my Stop Winging It Club, where I share weekly trend breakdowns, social media updates, content ideas, and what’s working right now.

Reverse psychology content is everywhere right now, and I get why. 👀At its core, reverse psychology is saying the opposi...
09/10/2026

Reverse psychology content is everywhere right now, and I get why. 👀

At its core, reverse psychology is saying the opposite of what you actually want someone to do. Instead of “follow me,” it becomes “reasons to unfollow me.” Instead of “you need this,” it becomes “why this might not be for you.”

And people are getting SMARTER with their hooks.

It is less about yelling for attention and more about creating curiosity, tension, and an emotional reaction that makes someone stop and think, “Wait... what do they mean by that?”

That is why posts like “things I would never do,” “things I’m not,” “who I’m not for,” and “reasons to unfollow me” work so well. They connect to identity, values, opinions, and even a little bit of FOMO.

But the best versions are not mean, shamey, or trying to drag people for attention.
They are honest. They are specific. They show personality. They make it clear what you believe in and what people can actually expect from you. ✨

You are not trying to convince everyone anymore. You are saying: this is what I believe, this is what I do, this is what I don’t do, and if that resonates with you, stick around.
And I actually love that shift.

Social media does not need more brands trying to appeal to literally everyone. Sometimes being clearer about who you are NOT for makes the right people trust you more.

That said, do not force this style into your content just because it is popular. If it feels negative, awkward, or completely unlike your brand, skip it.

The strategy matters more than the hook. 💻

I keep up with shifts like this, what’s working, and what’s changing on social media so you don’t have to. Comment CLUB to join the Stop Winging It Club.

Post credits: Jess Anastasiia Katie Eleanor .ideas Patricia Rodi ⭐️ EMM ⭐️ Bethany Worrall Vivids | Haircolour | Fife | Scotland | Crazy Colour | education kaley nicole Han Mosby • IG Content Coach The Social Current | Boutique Social Media Agency Hælan Naturopathy Shanté Gorman · Social Media Marketer, Strategist, & Manager Vaelupe Ma’aele LMFT • Sāmoan Therapist Mette Aamodt | Slow Living Megan Weeks | Minimal Brand + Web Designer

What’s trending on Instagram for the month of September 👀They’re actually easy to do right now! I picked 7 trends, a mix...
09/08/2026

What’s trending on Instagram for the month of September 👀

They’re actually easy to do right now! I picked 7 trends, a mix of carousels, static, and reels, ideas you can film, edit, and add in with what you’re already posting!

I love how these are also a mix of behind-the-scenes content as well as more seasonal trends!

Trend One: Today I’m gonna turn into a cute little _____ Brooke Monk

Trend Two: I’m tired of making content Swan journals ⋆˚࿔

Trend Three: We hit the lotto with our team Luxury Exchange

Trend Four: End-of-summer recap / report girl in blue studios | Brand Design & Creative Direction

Trend Five: My top nightmares C A M E R O N C R E S S M A N

Trend Six: Hi Diva Saz Glover-Smith

Trend Seven: Every day once a week once a month

If you want trends like this every week, I post them inside my private community every Tuesday. Comment CLUB and I’ll send you the details 🤍

Let me know if you end up trying one of these trends!! 👀

As always make trends your own, and if they don’t fit your brand, don’t post them!!

       

The trend cycle is moving faster than it ever has before. ⏰Trends used to feel like they lasted for months. Then weeks. ...
09/08/2026

The trend cycle is moving faster than it ever has before. ⏰

Trends used to feel like they lasted for months.

Then weeks.

Now some of them barely feel like they last a few days before the internet is already moving on.

We saw it with yapping. Suddenly everyone was talking about how to yap, yapping challenges, and turning on the camera to talk more. Then people started realizing… this is basically storytime with a new name, and not everyone actually wants to make talking videos.

Then kind chic started popping up everywhere because it felt cute, positive, and refreshing, and almost just as quickly people started saying they were already seeing too much of it.

Then whimsymaxxing took over. Bedazzling everything was fun, nostalgic, and everywhere for a couple of weeks before the conversation quickly shifted toward overconsumption, waste, and “landfillmaxxing.”

None of these trends are inherently bad. They are just really good examples of how quickly viewers, conversations, and content are changing right now.

Trends can be GREAT for discovery and creativity, but I would never build your entire strategy around them.

Before jumping on one, ask yourself: Does this actually fit my brand? Do I genuinely like it? Can I make it feel like me? Is it worth participating in, or am I only doing it because everyone else is?

Use the trend when it makes sense. Skip it when it doesn’t.

Because trends will keep coming and going faster, but your personal brand, opinions, storytelling, expertise, and evergreen content are what give people a reason to stick around after the trend is gone.

I keep up with these shifts, trends, and what’s actually working on social media so you don’t have to. Comment CLUB if you want weekly updates inside the Stop Winging It Club. 💻

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