Lodestone Consulting Services

03/27/2023

Yes! I'm back. Here's some great advice on how to protect your business in the current economy.

While a recession hasn't officially been declared, all signs are pointing to a downturn in our economy. Business owners can do a few things to prepare.

06/09/2021

This cracked me up, but it is true.

#2: only good at writing.

04/08/2021

Never suffer from blank page syndrome again with your

Publishing Content Quickly is easy when you use templates. In today's blog, I go over 3 powerful templates that enables you to build up

04/08/2021

If you could have that strategy done by noon, that would be great.

04/01/2021

One additional tip - never do a no-reply email. Always let someone be able to respond to what you send them.



https://lodestone-cs.com/improve-your-user-experience/

03/31/2021

For all your communications, make it personal, and make it useful.

Email marketing experts share 10 things you should be thinking about in 2021 – Content Marketing Institute

03/27/2021

This is a great article on how and why to create your ideal customer (aka customer avatar). Spoiler alert - it's to build empathy that can aid in crafting a better experience and better understand their problem. Above and beyond that, I feel you need to have an avatar so you can focus the language you use to appear to be true one to one communication. You build trust when your customers feel understood. I learned that when I did tech support.

Here's an excellent step-by-step guide to defining and creating your user persona. First of all, we'll explain the meaning and purpose of a user persona, and...

03/15/2021

Normally I'm all about the business. But after watching this video, I was reminded how important it is to sharpen the saw. Hope you find it useful as well. Thanks Ashton Tate!



https://www.loom.com/share/f451c05960d74d58bac67406082caa30?fbclid=IwAR2kPJzw4q4Tpf0H9vPGxDIix-gVmYhs1wYKnkmVaF18HtkVGtfhItTG4jE

Check out a video I made via Loom

03/10/2021

New blog post on why content strategy is so important for your marketing planning.

Content strategy is required if you want to be effective in your online marketing. But it's more than you think. It can help you identify

03/09/2021

New post on my thoughts about email subject lines.

While the subject line is important, only 35% of people decide whether to read or delete just based on the subject line. What else do they look at? Who sent it. So it’s important you maintain a positive relationship with your list. So, let’s see how you can improve that 35%. Keep It Short And .....

01/13/2021

I've been getting so many similar messages in LinkedIn...it seems like they all signed up for the same class or service. I'd like to help if I could, but they're not talking to the right person. Having an ideal client or customer avatar is one of the best ways to refine your marketing message and really talk to the people who need you most.

If you're like me, you get a lot of emails and messages on LinkedIn getting pitched for the perfect product and service for my business. Except it's not.

10/22/2020

Hey! I was interviewed!

This week on the show I have Lara Fabans, she’s a seasoned content marketing expert with some awesome advice for those looking to get into content strategy. Lara clears up some of the key differences between content strategy and content creation and shares her strategies for staying productive as ...