14/07/2021
I haven’t done in a long time but I did an experiment to show you all something that further justifies how social media actually works.
When I talk business tips I mostly talk about social media for businesses because that’s what I’m most knowledgeable in. I was able to get a real life example to share with you all in hopes that this helps drive clarity and understanding for your future post.
As you can see here, I took the same exact photos and videos and placed them in two different places which of course got two different results. Location 1: was my personal Facebook account and it got 22 likes. Location #2: was A GA Hikers Group and it got 474 likes, 15 shares and tons of comments!
I’m pointing this out because I often times see business owners, creators, influencers, etc. post memes getting upset that their family or friends don’t support them by likening, commenting, or sharing but fail to remember THERE IS AN ALGORITHM BEHIND THIS THAT KNOWS TO SHOW POST BASED ON INTEREST! Meaning, if the followers you are posting to have NO INTEREST and/or have NEVER EXPRESSED INTEREST in your specific product/service, they are NOT going to see your post about it! (Now, there are some instances where the algorithm “makes exceptions” based on relation and frequent interaction but I won’t go off on that because that’s a whole other convo.)
Ultimately, You need to Find your tribe! I promise you, you’ll see such a difference when you do because those people will actually want what you have to offer. Stop getting bent out of shape and feeling victimized and start learning the game and playing the game by the rules!!
My recommendation: Post your business in groups that are centered around people looking for your product/service. Next, here’s where the real work comes in… CONNECT with people. Stop thinking social media is just posting. It’s called SOCIAL for a reason, you have to engage and connect with people! I’ll tell you what, after I posted these photos/videos I was able to see a growth not only my Tiktok following but also my Instagram because people connected with me and wanted to see/learn more about what I had to offer them! I didn’t have to be spammy and directly say that’s what I wanted. All I had to do was have genuine conversations with real people who like/love/and want the same things I do 🤷🏾♀️ SIMPLE!
So next time you feel some type of way ask yourself this one question: Am I talking to my target audience or am I just posting here because this is my familiar following 🤔
Shameless Plug: If you’re feeling incapable or honestly just don’t have the time, I also recommend hiring a social media manager who can help you spark those connections or create an ad to put you in front of your desired audience. This will not only help you find your tribe but it will also make sure that you’re putting your product/service in the position to be discovered, patronized, and valued💙
I hope this helps! This tip was brought to you by Rhodes Media. We specialize in Social Media Management and Content Creation for businesses within the Hospitality Industry. We’d love to schedule a discovery call with those in need regardless if you’re in Hospitality or not. Please use the link below to book. www.calendly.com/rhodesmediallc