Strategic Marketing Services

Strategic Marketing Services We are a predictive data marketing firm that develops innovative, omni-channel programs for automotive dealerships.

Strategic Marketing, Incorporated is a unique high-tech direct mail marketing firm based in Louisville, KY. Since 1995, our vision has been to develop innovative products and strategic partnerships to achieve optimal growth. Our founder and CEO, Todd Strause, began with very limited resources, a few clients who believed in him and an extraordinary vision. Through determination and drive, Strategic

Marketing has blossomed into an entity that continuously pushes the envelope in the direct mail industry. We have become leaders who are "benchmarked" daily by our competitors for comparison. Today, we are introducing products which have taken back some of the critical basics of marketing, combined with the innovative technology to increase sales and ROI for our clients. We firmly believe to be successful you must have these critical components. You must follow through with your commitments, exceed customer expectation and bring innovative ideas to our clients to excel in their marketplace. In addition, we believe you must exhibit honesty, integrity and trust to develop strong partnerships with our clients and vendors.

Wishing you a meaningful Memorial Day from all of us at Strategic Marketing. Today, we remember and honor the service me...
05/25/2026

Wishing you a meaningful Memorial Day from all of us at Strategic Marketing. Today, we remember and honor the service members who made the ultimate sacrifice.

We are closed today, but will be open for normal business hours tomorrow, May 27th.

Strong inventory strategies require more than auctions and trade-ins.Lease buyback campaigns help dealerships create ano...
05/01/2026

Strong inventory strategies require more than auctions and trade-ins.

Lease buyback campaigns help dealerships create another channel for acquiring quality pre-owned vehicles while keeping acquisition costs under control.

How many of your customers currently have an open recall and don’t even know it? Recall communication isn’t just about c...
04/23/2026

How many of your customers currently have an open recall and don’t even know it?

Recall communication isn’t just about compliance. It’s an opportunity.

An opportunity to:
• Start a conversation
• Bring customers back into your service lane
• Strengthen long-term relationships

The key is reaching the right customers with the right message at the right time.

That’s where the real impact happens.

The right data changes everything.• Who you target.• How you communicate.• What results you drive.Sales Builder helps de...
04/02/2026

The right data changes everything.

• Who you target.
• How you communicate.
• What results you drive.

Sales Builder helps dealerships turn market insight into smarter omni-channel marketing, connecting with the right customers through the right message at the right time.

That’s how better strategy becomes real performance.

Everyone wants conquest customers.But the real opportunity?The customers already in your database.When brand loyalty is ...
03/17/2026

Everyone wants conquest customers.

But the real opportunity?
The customers already in your database.

When brand loyalty is weaker than ever, dealerships need more than traffic. They need retention.

Our Service Builder platform helps you use your service department to re-engage lost customers, strengthen relationships, and keep more drivers coming back.

Because winning a customer once is hard.
Winning them again is smarter.

Digital fatigue is real.Your customers are drowning in ads, skipping content, and tuning out the noise. So how do you br...
02/17/2026

Digital fatigue is real.
Your customers are drowning in ads, skipping content, and tuning out the noise.

So how do you break through in 2026?

You stop choosing between traditional and digital, and start owning both. The future of marketing isn’t either/or. It’s hybrid. It’s embracing an omnichannel approach.

While everyone else fights for clicks, Direct Marketing is quietly driving real attention, real engagement, and real results.

And this isn’t theory.
For more than 30 years, we’ve partnered with automotive dealers to build direct marketing campaigns that truly perform. We know what drives traffic and how to turn strategy into measurable growth.

Here’s why direct marketing still works, and why your dealership can’t afford to ignore it.

NADA truly sets the tone for the automotive industry each year, and this year was no exception. Being part of the energy...
02/09/2026

NADA truly sets the tone for the automotive industry each year, and this year was no exception. Being part of the energy, innovation, and conversations that shape the year ahead is always a highlight for our team.

As we’re still buzzing from last week’s events, we want to take a moment to thank everyone who took time out of their busy NADA schedule to stop by our booth.

Here’s to a year full of momentum and continued growth in the automotive industry.

We're still here for NADA Day 3! Stop in and see us for the final day in Vegas at Booth 2465W.
02/06/2026

We're still here for NADA Day 3! Stop in and see us for the final day in Vegas at Booth 2465W.

Back at it again! NADA Day 2, and we are here at Booth 2465W ready to keep showing dealers how our marketing solutions a...
02/05/2026

Back at it again! NADA Day 2, and we are here at Booth 2465W ready to keep showing dealers how our marketing solutions are the perfect way to help you move to the next level!

NADA 2026 kicks off today!Join us at booth 2465W (next to Stellantis) and find out how our data inspired marketing solut...
02/04/2026

NADA 2026 kicks off today!

Join us at booth 2465W (next to Stellantis) and find out how our data inspired marketing solutions can help you get a strong start on Q1 and lead your market.

Address

1901 Stanley Gault Pkwy
Louisville, KY
40223

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+18007998633

Website

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