Strategic Marketing Services

Strategic Marketing Services We are a predictive data marketing firm that develops innovative, omni-channel programs for automotive dealerships.

Strategic Marketing, Incorporated is a unique high-tech direct mail marketing firm based in Louisville, KY. Since 1995, our vision has been to develop innovative products and strategic partnerships to achieve optimal growth. Our founder and CEO, Todd Strause, began with very limited resources, a few clients who believed in him and an extraordinary vision. Through determination and drive, Strategic Marketing has blossomed into an entity that continuously pushes the envelope in the direct mail industry. We have become leaders who are "benchmarked" daily by our competitors for comparison. Today, we are introducing products which have taken back some of the critical basics of marketing, combined with the innovative technology to increase sales and ROI for our clients. We firmly believe to be successful you must have these critical components. You must follow through with your commitments, exceed customer expectation and bring innovative ideas to our clients to excel in their marketplace. In addition, we believe you must exhibit honesty, integrity and trust to develop strong partnerships with our clients and vendors.

Happy Labor Day from Strategic Marketing! We hope you are able to enjoy the long weekend.We are closed today, but will o...
09/07/2026

Happy Labor Day from Strategic Marketing! We hope you are able to enjoy the long weekend.

We are closed today, but will open tomorrow, September 8th for normal business hours.

Hot take:Most dealerships already have the data they need.They’re just not using it strategically.Too many marketing str...
08/10/2026

Hot take:

Most dealerships already have the data they need.

They’re just not using it strategically.

Too many marketing strategies focus on collecting more information instead of understanding what actually matters:
✔ customer behavior
✔ engagement timing
✔ lifecycle opportunities
✔ retention patterns
✔ trigger points

Because modern automotive marketing isn’t just about visibility anymore.

It’s about relevance.

The strongest campaigns don’t happen by guessing.
They happen by understanding when a customer is most likely to engage.

That’s the difference between broad marketing and data-inspired marketing.

Smarter marketing starts with smarter timing.

Dealership customers are exposed to thousands of digital messages every day.That’s one reason direct mail continues to p...
07/31/2026

Dealership customers are exposed to thousands of digital messages every day.

That’s one reason direct mail continues to play such an important role in automotive marketing.

Physical mail creates:
• Visibility
• Familiarity
• Repeated exposure
• Tangible brand presence

And when integrated into an omnichannel strategy, direct mail helps reinforce messaging across the entire customer journey.

The best dealership marketing strategies don’t rely on one channel alone.

They create connected experiences customers remember.

No single marketing channel carries the entire customer journey anymore.Today’s dealership customers move between:• Dire...
07/17/2026

No single marketing channel carries the entire customer journey anymore.

Today’s dealership customers move between:
• Direct mail
• Email
• Websites
• Digital ads

That’s why connected campaigns matter.

Direct mail helps create recognition.
Email reinforces messaging.
Digital advertising maintains visibility.

When channels work together consistently, dealerships stay top-of-mind longer throughout the buying journey.

The goal isn’t more marketing noise.

It’s creating a more connected customer experience.

𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗼𝗻𝘁𝗵Strategic Marketing is proud to be MarketCenter's Featured Supplier of the Month for July,...
07/14/2026

𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗼𝗻𝘁𝗵

Strategic Marketing is proud to be MarketCenter's Featured Supplier of the Month for July, and we're celebrating with exclusive offers designed to help dealerships generate more appointments and sell more vehicles with our Appointment Driven Event Packages.

Don't let summer slow your momentum—let's fill your showroom with qualified buyers. Schedule a demo today and see how Strategic Marketing can help drive results.

Happy 4th of July from all of us at Strategic Marketing! We hope your weekend is full of fireworks and celebration!
07/04/2026

Happy 4th of July from all of us at Strategic Marketing! We hope your weekend is full of fireworks and celebration!

Digital impressions can disappear quickly.Physical mail doesn’t.One of direct mail’s biggest strengths in automotive mar...
06/16/2026

Digital impressions can disappear quickly.

Physical mail doesn’t.

One of direct mail’s biggest strengths in automotive marketing is visibility.

A mail piece may sit on a kitchen counter, desk, or vehicle dashboard for days, creating repeated exposure throughout the customer journey.

And when direct mail is paired with email and digital advertising?

That visibility becomes even more powerful.

The strongest dealership marketing strategies aren’t built around a single touchpoint anymore.

They’re built around consistent customer experiences across channels.

Wishing you a meaningful Memorial Day from all of us at Strategic Marketing. Today, we remember and honor the service me...
05/25/2026

Wishing you a meaningful Memorial Day from all of us at Strategic Marketing. Today, we remember and honor the service members who made the ultimate sacrifice.

We are closed today, but will be open for normal business hours tomorrow, May 27th.

Strong inventory strategies require more than auctions and trade-ins.Lease buyback campaigns help dealerships create ano...
05/01/2026

Strong inventory strategies require more than auctions and trade-ins.

Lease buyback campaigns help dealerships create another channel for acquiring quality pre-owned vehicles while keeping acquisition costs under control.

How many of your customers currently have an open recall and don’t even know it? Recall communication isn’t just about c...
04/23/2026

How many of your customers currently have an open recall and don’t even know it?

Recall communication isn’t just about compliance. It’s an opportunity.

An opportunity to:
• Start a conversation
• Bring customers back into your service lane
• Strengthen long-term relationships

The key is reaching the right customers with the right message at the right time.

That’s where the real impact happens.

Address

1901 Stanley Gault Pkwy
Louisville, KY
40223

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+18007998633

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