Leap Group

02/20/2026

When the weather’s cold we start dreaming of heatmapping. The clicks, the patterns, the insights.
Warm up with some expert opinions on upping conversion rates, and enjoy a few roasting hot takes.

1. Heat Maps (Click & Attention Heatmaps) These visualize where users click, hover, or focus their attention using warm-to-cool color gradients. The hotter the color, the more engagement that spot…

12/04/2025

Listen to our CMO & Founder Alan Gilleo explain our philosophy of "Market Less, Matter More" and then head over to our website to see the latest Leap group has to offer: https://leapgroupnetwork.com/

08/29/2025

AI can save time. It can also cost you trust, credibility, and even your brand’s humanity.

Marketers are investing heavily in AI, but adoption without guardrails is backfiring. Consumers rate AI-generated content as less trustworthy. Even ads placed next to suspected AI content take a hit.

Toys “R” Us called their AI-made brand film “successful,” even as viewers mocked the uncanny characters and melted props. Dove took the opposite stance, pledging never to use AI to alter women’s images. One brand lost authenticity, the other reinforced it.

AI should be an assistant, not a replacement. Read the full breakdown in our latest blog, AI: The Cost of Convenience, and see how brands are winning or losing with AI:

https://bit.ly/4p09ZFf

08/15/2025

From concept to cuteness overload, our team helped AKC bring their “Declare Your Love” message to life for puppy (and dog) owners everywhere. This 30-second spot captures the joy, connection, and tail-wagging excitement that comes with welcoming a new pup and making it official.

Our crew handled everything from production to final polish, delivering a piece that is as heartwarming as it is effective.

07/31/2025

Still sending out fifty-page RFPs and hoping the perfect agency magically appears? We have a faster path to “right-fit, right-now.”

Our new insider guide breaks down exactly how to build an RFP that attracts top talent instead of scaring them off. Inside you will find:
• A quick litmus test to decide if you even need a formal RFP or just a coffee chat with an agency president
• Timing tips from brands that loop agencies in years before launch, saving time and money later
• The must-share details (yes, budget included) that keep partners from guessing and you from overpaying
• A people-first scorecard that measures chemistry, culture, and capability, not just price

Ready to ditch guesswork and start real conversations? Read the blog, then tell us which “Do” or “Don’t” you will tackle first.

https://bit.ly/40Nv9Mu

07/15/2025

Last month, a few of our designers made the trip to San Francisco for the Figma Conference—and came back buzzing with inspiration, insights, and just a little design envy. ✏️💻✨

Highlights from the crew included:

🎬 A standout session from Jeremy Hindle, Production Designer for Severance, on the show's immersive world-building
🌎 A compelling talk from Megan Metzger on designing for climate disaster
🎨 A deep dive into OKLCH color spaces from the team at Evil Martians
🛠️ And major excitement around Figma’s new product launches—especially Make and Draw, which are opening up next-level prototyping, AI-assisted design, and dev integration.

Thanks to Figma for a phenomenal event—and for pushing the boundaries of what’s possible in modern design.

06/30/2025

📉 Wasted spend isn’t just inefficient—it’s unsustainable.

At Leap Group, we help brands streamline operations, clarify KPIs, and build performance frameworks that make every marketing dollar work harder. Our latest blog breaks down how cost-saving methods and smarter measurement can unlock real ROI—without sacrificing impact.

✅ Define KPIs that drive decisions
🎯 Align spend with performance
📊 Optimize creative, media, and operations in real time

Smart marketing isn’t about doing more—it’s about doing what matters, better.

👉 Dive into the full blog to see how we help brands cut waste, scale faster, and build campaigns that deliver.

https://bit.ly/3I58nsT

06/16/2025

A campaign this bold deserves a wall to match. 🎨🐶

As part of our “Everything We Do, We Do for Dogs” campaign with the American Kennel Club, we took over a New York City block with a hand-painted mural celebrating the bond between people and their pups.

Huge thanks to for helping us bring this moment to life.

Check out the full transformation.

05/30/2025

What if scaling back could help you grow faster? 📈

In our latest blog, we explore why precision beats scale when it comes to modern marketing—and how brands with limited budgets can actually gain more by focusing on less. From ditching bloated programmatic buys to optimizing the channels you already own, we break down actionable strategies to help you reach the right audience, on the right platform, with creative that actually resonates.

Because when you understand your audience deeply and show up with bold, purposeful messaging—your brand doesn’t just market more. It matters more.

💡 Read the blog to learn how we help brands grow smarter, not louder.

https://bit.ly/4jtWLwq

05/20/2025

We’re proud to announce that our recent campaign for the American Kennel Club, “Everything We Do, We Do for Dogs,” just brought home the gold—three times over. 🏆🐾

At this year’s Communicator Awards, the campaign earned the "Excellence" distinction in:
🎥 Video or Moving Image
🎨 Visual Appeal
🎬 Videography & Cinematography

Additionally, we snagged the silver "Distinction" award in several categories, including editing, voiceover & narration, and non-profit.

From bold creative direction to heartwarming moments between dogs and their humans, this campaign was a true labor of love—one that celebrated the unbreakable bond at the heart of AKC’s mission.

Huge thanks to our incredible clients and creative teams who made it all happen. Check out the spot and see why it’s getting tails wagging and trophies stacking.

https://bit.ly/3FfOEWs

04/30/2025

In a landscape dominated by data, brands are often afraid to take creative risks. But the truth? Real impact lies in both emotional storytelling and strategic insight. When you lean too far into data, you lose the human spark. When you ignore it, you risk irrelevance.

In this month’s Leadership Lens, CMO Alan Gilleo and ECD Kenny Friedman discuss the philosophy that’s guided Leap for 26 years—logic and magic—and insight-driven creativity isn’t just a nice-to-have, it’s what makes brands actually matter.

Head over to the Group website to read the conversation and discover how in today’s noisy marketing landscape, playing it safe might just be the riskiest move of all.

https://bit.ly/4lJM1wi