FanMail Marketing

02/06/2025

We just launched a new website! We help record labels, concert promoters, and media brands grow their audiences and connect with fans through email, SMS, and digital marketing.

Check out the new site and learn about our 20+ years of working with amazing brands like Sony Music, Warner Music Group, BBC, and Another Planet Entertainment.

Let us know what you think!
fanmailmarketing.com

We help record labels, concert promoters & media companies build loyal fan bases through CRM, performance marketing & automation.

06/12/2024

This National Email Week, we at FanMail Marketing are spotlighting the transformative role of email within digital marketing. As email platforms have evolved, they have become pivotal to multichannel marketing and CRM systems, essential for connecting artists with their fans like never before.

Our team is dedicated to leveraging these advancements, employing advanced technologies to ensure email remains a powerful tool for audience engagement. This week, we honor email's rich legacy and promising future as a cornerstone of effective CRM and multichannel strategies.

Join us in recognizing the enduring impact and evolving potential of email marketing.

You can learn more about National Email Week and its significance here: https://bit.ly/3VDU8j1.

05/30/2024

While we are a bit delayed in sharing insights from Day 2 of Salesforce's Connection 2024 due to travel, the Memorial Day holiday, and catching up on work, the learnings were well worth the wait!

Last Thursday's sessions focused on practical case studies showcasing how to leverage multichannel marketing strategies to foster sales and customer loyalty. The common thread? Achieving personalization by leveraging well-curated and managed customer and business data using Salesforce's Marketing Cloud solutions.

Numerous industries and companies presented some insightful case studies, including Sports Media (NBC Sports), Luxury Vehicles (Aston Martin), Outdoor Apparel (Arc'teryx), Software (MuleSoft), Professional Services (Gallup), Airlines (Southwest Airlines), Banking (Axis Bank), and many others.

All these presentations emphasized leveraging data, managing it correctly within a well-designed data architecture, and then utilizing personalization, marketing journeys, and the proper communication channels to meet customers where they are to drive customer engagement, conversion, and loyalty.

Many presentations highlighted the importance of starting with specific business goals for a particular business area, brand, or division. This allowed them to test, learn, and eventually apply what they had learned to other areas of their organizations, providing a practical roadmap for implementation. This approach of building a solid platform foundation to build further capabilities over time aligns with how FanMail Marketing and HyperDrive work with our clients, regardless of the size of the challenge or the company. We partner with clients of all sizes for future successful growth.

We can't wait to see what Connections 2025 will bring!

05/23/2024

At Salesforce's Connection 2024 in Chicago, our FanMail Marketing and HyperDrive team gained valuable insights into data management best practices—the bedrock for effectively leveraging advanced marketing technologies. While AI was prevalent in all presentations, a recurring theme emerged: the importance of strong data fundamentals.

Key day 1 takeaways include:

- Data Hygiene: Maintaining clean, accurate data is crucial for driving meaningful insights and campaigns.

- Relevant Data Collection: Collect data points that align with your marketing objectives for better customer understanding.

- Data Integration Platform: Consolidate data from multiple sources for a comprehensive view of customer interactions.

Though AI offers exciting opportunities, the sessions reinforced the importance of good data hygiene, strategic data collection, and robust data integration in successful marketing strategies.

We also met many colleagues, partners, and old friends. We can't wait to see what day 2 brings!

05/02/2024

Team FanMail is thrilled to attend the 2024 Tableau Conference in sunny San Diego! We're here to learn the latest in data visualization and analytics and bring home cutting-edge insights to enhance our email marketing strategies.

At FanMail Marketing, we believe in the power of data to transform email campaigns into compelling narratives that captivate and engage. The insights we gather here will directly support our ongoing commitment to a well-designed data structure, ensuring our clients always have the best tools at their disposal.

Stay tuned as we share highlights and key takeaways from the conference that promise to elevate our services and your results.

02/05/2024

The 66th Grammy Awards celebrated the music industry's excellence, innovation, and diversity. We congratulate all the winners, nominees, and everyone who contributed to this remarkable event. 🎉

As a marketing agency specializing in audience development and email marketing, we were impressed by how all the winners demonstrated their mastery of these strategies. They have created strong connections with their fans and leveraged various platforms to engage, entertain, and inspire them. They have built loyal communities around their music and stories, which drives their success. 🙌

We are honored to be part of this industry and witness music's power, and thrilled to help artists, labels, and fans connect and build strong and lasting bonds.

06/08/2023

Rocking news! The FanMail Marketing team attended Salesforce's Connections conference in Chicago.

We had a blast learning and sharing best-in-class experiences on how to grow, monetize and maximize fan relationships using the latest developments in AI, data, and CRM.

08/29/2022

A stars' filled evening as MTV celebrated this year's award winners. Movies, Music, and entertainment media celebrated the last year's outstanding performances and fans' favorite moments in an all-out award evening.

It's a fave-centric evening. But who's coming out on top?

08/02/2022

Is TikTok Music poised to become Gen Z's music app? The company has a long history of using music on its social platforms, and the music industry has heavily leaned on the Social network to promote music to younger audiences.

TikTok might be working on a music streaming service.

07/13/2022

We are thrilled to be learning about digital and business innovation that drives consumer delight at 2022. Even happier to see Cincinnati at the center of it all. Cincinnati's Mayor
gave the opening remarks at Cintrifuse