Sonic Mallard

Sonic Mallard A creative branding + marketing studio for musicians focused on sustainability.

When artists understand what motivates their fans, they can create brand-aligned content that resonates on a personal le...
12/13/2024

When artists understand what motivates their fans, they can create brand-aligned content that resonates on a personal level.

Which naturally increases engagement.

This all revolves around the aptly-named “Consumer Motivation Theory”

Which states that consumers identify and interact with things that fulfill conscious AND subconscious needs.

But you can’t do this without truly UNDERSTANDING your audience.

🚀 Send to an artist struggling with content

👋 Holler if you need help

🦆

Top 5 responses I get from musicians when I bring up a rebrand 👇1️⃣ I'm going to lose fans2️⃣ It's too expensive to rebr...
05/23/2024

Top 5 responses I get from musicians when I bring up a rebrand 👇

1️⃣ I'm going to lose fans
2️⃣ It's too expensive to rebrand
3️⃣ I'm going to lose all of my progress
4️⃣ There are too many things to change
5️⃣ My current brand is good enough

At the end of the day, when an artist rebrand is done strategically, not only will you get more attention from new audiences, but you'll connect better with your current fans.

And if you lose a few fans after rebranding, they weren't meant to be your fans anyway.

An artist's brand needs to reflect AUTHENTIC values, so if a few fans look towards other artists to connect with, that's actually a good thing.

Check the slides for more details to see if it's time for your rebrand.

📌 Save to your Marketing Tips folder

👉 Follow .mallard for more DIY music marketing tips + tricks

🦆

What's the difference?All brands are logos but not all logos are brands. Sounds simple right?Didn't think so.Swipe throu...
05/21/2024

What's the difference?

All brands are logos but not all logos are brands.

Sounds simple right?

Didn't think so.

Swipe through the slides for more details.

📌 Save to your Marketing Tips folder.

👉 Follow .mallard for more DIY music marketing tips + tricks

🦆

Another look at the revived Slowpoke Serenade brand identity designBecause BLUEGRASS SZN🦆
05/14/2024

Another look at the revived Slowpoke Serenade brand identity design

Because BLUEGRASS SZN

🦆

👀 90% of snap judgements about brands are based on color alone. (University of Wyoming)Not a Broncos fan, but living in ...
04/26/2024

👀 90% of snap judgements about brands are based on color alone. (University of Wyoming)

Not a Broncos fan, but living in Colorado means being inundated with orange and blue (unwillingly).

That being said, this primary palette was inspired by the jersey scheme that the Broncos revealed earlier this week.

Let’s ride? 🤷‍♂️

A little sneak peak of a project being WHIPPED up in the studio. 👀 The Impact of Color on Consumer Behavior:Consumers ma...
04/23/2024

A little sneak peak of a project being WHIPPED up in the studio.

👀 The Impact of Color on Consumer Behavior:

Consumers make a subconscious judgement about a purchase within 90 seconds of initial viewing.

Between 62% and 90% of that assessment is based on color alone.

(Institute for Color Research)

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📌 Save for later🚀 Share with another musician✋ Follow for music marketing tips + tricksThese 5 content ideas involve a b...
04/05/2024

📌 Save for later
🚀 Share with another musician
✋ Follow for music marketing tips + tricks

These 5 content ideas involve a bit of self-promotion without coming across as a sales pitch.

Remember, social media users aren’t here to be sold something, so make sure it FEELS organic.

Can you spot the trend in these?

🚀 Share with another musician
✋ Follow for music marketing tips + tricks

👀 88% of consumers expect brands to be consistent across all platforms (Lucidpress)
03/26/2024

👀 88% of consumers expect brands to be consistent across all platforms (Lucidpress)

I'll let you in on a little secret...You don't have to be a branding agency to position your brand as a musician.But you...
03/22/2024

I'll let you in on a little secret...

You don't have to be a branding agency to position your brand as a musician.

But you DO need to use some level of strategy to do it.

Ok maybe a good amount of strategy, but it's doable.

We'll never stop stressing the importance of branding for musicians for differentiating yourself as a one-of-a-kind artist and DISRUPTING your respective market.

Before you start worrying about followers or streaming numbers or live show attendance or merch sales... there is the brand.

It simply can't be overstated.

Take a deep breath and read through these 5 steps to help you get started with your own artist brand.

Then see if you can put them to work.

🦆 Quack at us with any questions.

You’re killing independent George!
02/03/2024

You’re killing independent George!

Address

Loveland, CO

Telephone

+19702350420

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