Wizard of Ads Online

06/11/2026

I went on the Brainwork Framework podcast to talk about what Google actually sees when someone searches for what you sell — and why that gap quietly costs you money every day.

We also got into where ad budgets go to die: paying premium prices for cold leads while ignoring the brand recognition that makes good leads cheap. And we closed on AI — the best efficiency tool I've ever used, and the fastest way to make an expensive mistake 10,000 times if no one's watching.

If you spend money to get found online, this one's worth a watch:

Brain Work Frame Work with Chris Troka I recently sat down with the Brainwork Framework podcast to talk about something most business owners never get a clear answer on: what Google actually sees when people search for what you sell, and why disconnect costs businesses money every day. We started so...

05/31/2026

Rank for the keywords that drive sales.
Ignore the rest.



https://lnkd.in/e8yVh-4r

05/27/2026

Early on, expect half the clicks to underperform. Block unwanted traffic, then refine your copy and visuals. Even strong campaigns can get stronger with systematic A/B testing.



https://podcasts.apple.com/us/podcast/how-vi-wickam-uses-2-search-channels-for-smarter-business/id522458761?i=1000758664653

05/27/2026

Google is rolling out its AI-powered search function, effectively replacing the traditional ten blue links. Businesses that rely on search visibility need to understand what's actually happening, not just the hype and fear-mongering around it.

Let's start with good news: the fundamentals still matter. Google still wants to answer the questions your customers are asking.

And for more good news: we've spent the last 18 months preparing and refining our strategy by refining local SEO, strengthening Google Business Profiles, improving content structures, and adapting websites for AI-powered search.

In my latest blog, I break down:
- What's actually changing
- What businesses should focus on now
- Why brand-building matters more than ever
- How Wizard of Ads can help your business adapt

Read the full blog here:

Google’s AI-first search results are already showing up for many mobile users and some desktop users. While there isn’t a firm rollout date, this is no longer a theoretical update. Fortunately, we’ve been preparing for this shift for the last 18th months. What’s Actually Changing With Google...

05/23/2026

Balancing short-term wins and long-term gains means accepting that SEO takes time. Commit to consistent content creation and watch your authority—and bottom line—grow.


https://podcasts.apple.com/us/podcast/how-vi-wickam-uses-2-search-channels-for-smarter-business/id522458761?i=1000758664653

05/21/2026

Have you noticed Google reviews disappearing from your Business Profile?

On April 17, Google updated its review policy to crack down on incentivized and coached reviews. And one of the biggest triggers is when customers use an employee's full first and last name in a review.

For home service companies, that creates a serious problem. Technician-specific reviews have become a major part of bonus structures, accountability, and reputation management strategies.

The challenge now is finding a way to continue rewarding great employees without putting your reviews (and your rankings) at risk.

In my latest blog, I break down:

• What changed in Google’s policy
• Why home service companies are being hit the hardest
• How review filtering works now
• A smarter way to credit technicians without asking customers to name them

Read the full blog below.

If your review bonus program depends on customers naming technicians in Google reviews, it is time to update the system. Google changed the rules, and the old playbook now puts your reviews at risk. Over the past couple of weeks, several of our clients reached out after reading about the new Google....

05/11/2026

Most businesses don't struggle with marketing because they lack data, tools, or ad platforms.
They struggle because their message lacks clarity.

I recently joined the Mindset2Results podcast to talk about why consistent messaging, trust, and truly listening to your customers matter more than chasing vanity metrics or marketing trends.

We also discussed:
• Why small businesses often outperform larger competitors
• How marketing should become a predictable growth engine
• The connection between music, communication, and marketing
• Why authenticity is still a competitive advantage

Watch the full interview here:

Why your marketing is not working (and how to fix it) | Data, Strategy & Real Growth ExplainedAre you struggling with marketing that doesn’t bring results? W...

05/05/2026

Trying to do it all can drain your budget and attention. Start with one tactic, optimize, then scale. Your ROI will thank you.



https://podcasts.apple.com/us/podcast/how-vi-wickam-uses-2-search-channels-for-smarter-business/id522458761?i=1000758664653

05/01/2026

Keywords don’t win customers—understanding intent does.
Loved diving into this on Niche Pursuits.

https://podcasts.apple.com/us/podcast/how-vi-wickam-uses-2-search-channels-for-smarter-business/id522458761?i=1000758664653

04/14/2026

This summer, Apple is rolling out ads inside Apple Maps, placing businesses directly in front of customers when they’re actively searching for products and services nearby.

Apple is boasting a lot of opportunities for local businesses to boost their visibility and revenue, and that may end up being the case. However, it’s not live yet. We don’t know how well it will perform and, like most new ad channels, it likely won’t be perfect at the start.

But that doesn’t mean it should be ignored.
We’re tracking the rollout, preparing early, and getting ready to test it as soon as it becomes available. When new channels emerge, our focus is always the same: understand how they work, measure what matters, and determine if they actually produce results.

If you want a breakdown of what’s coming, how to prepare, and how we’re approaching the launch, read our latest blog using the link below.

This summer, Apple is introducing ads inside Apple Maps, creating a new way for businesses to appear when customers are actively searching for products and services nearby. At the same time, Apple is launching its new Apple Business platform on April 14th, bringing together several of its existing t...