Kelsie Ruoff, Social Media Manager for Small Businesses

05/01/2025

If your posts feel a little… random, this is for you.

Before you hit publish, ask:
👉 What is this post ACTUALLY doing for my audience?
Is it entertaining them? Inspiring them? Teaching them something? Helping them feel connected?

Every great post does at least one of those four things.
When you start posting with purpose, your content gets way more traction - and your audience starts to stick around.

➡️ Swipe through to see the 4 content purposes that actually work

🎁 And if you want help coming up with exactly what to post?
Grab my free guide with 30 post prompts that build trust, connection, and visibility: https://subscribepage.io/rUIPau

03/24/2025

I’m thrilled to be one of the speakers at LinkedUp Loveland this spring - an event created just for women entrepreneurs and business leaders ready to level up.

We’re diving into branding, outsourcing, and social media strategy so you can spend more time doing what actually grows your business.

Join us April 23 at Bishop’s Quarter! Register here: http://business.lovelandchamber.org/events/details/linked-up-loveland-spring-2025-7087

🌸 Ladies, Join Us This Spring for LinkedUp Loveland!
April 23 | 11:30 | Bishop's Quarter
Register: http://business.lovelandchamber.org/events/details/linked-up-loveland-spring-2025-7087

Elevating Your Influence: Next-Level Business Building 🚀

Calling all women entrepreneurs and business leaders! This exclusive event is designed to help you streamline operations, elevate your brand, and leverage social media—so you can focus on what truly grows your business.

✨ When you grow, your business grows too! ✨ Learn how to delegate effectively, build powerful outsourcing partnerships, and ensure the right work gets done by the right people at the right time.

💡 What You’ll Gain:
✅ Proven strategies to outsource key tasks and free up your time
✅ Branding & imagery insights to make your business stand out
✅ Social media techniques to drive engagement and growth
✅ A network of experts & entrepreneurs ready to collaborate

📍 Don’t miss this opportunity to connect, learn, and take your business to the next level! Tag a friend who needs this! 👇💼✨

02/07/2025

Social media managers everywhere are TIRED. 😩😂

For the love of Beyoncé, post more than once a month, engage with literally anyone, and please stop treating your digital graphics like print flyers. 🙃

If social media feels like too much, bring in someone who gets it and actually cares about helping your business grow. You don’t have to do it alone. 🧡

02/03/2025

Before you blame the algorithm… check your content. 👀

✔ No views? Your hook isn’t strong enough. Grab attention in the first 2 seconds!
✔ No followers? You’re not delivering value - make people want to stick around.
✔ No comments? You need a stronger CTA - ask a question, spark conversation!
✔ No shares? Your content isn’t relatable - create moments people want to share.
✔ No likes? The aesthetic needs work - use high-quality visuals & trending sounds.

Save this for later & start fixing your content today! 🔥

01/29/2025

Stuck on what to post for your business? Use these prompts as your starting point. If you see one you're excited to try, tell me in the comments!

Remember:I want you to create content you actually ENJOY making.
🎥 Love short-form videos? Go for it!
🎨 Enjoy designing graphics? Let your creativity shine!
📸 Prefer photos? Use them to tell a story!

Content creation doesn’t have to feel like a chore. If it does, you’re probably treating it like just another task to check off instead of seeing it for what it really is—a chance to connect with your people.

✨ Instead of stressing over, “What should I post today?”
✨ Try asking, “What can I share that will really connect with my audience? How can I add value for them today?”

When you shift your focus from just posting to truly connecting, everything changes. It’s not about perfection—it’s about showing up for your people. You’ve got this, and I’m here cheering you on every step of the way! 🧡

01/25/2025

In 2025 we're chucking the word perfection out the window. Perfection is overrated, and guess what? Your audience doesn’t need it (or want it). What they need is YOU — showing up consistently, sharing value, and building a connection.

Here are 3 ways to stay consistent without the stress:

1️⃣ Batch Your Content Ideas: Set aside time each week to brainstorm what stories you'd like to tell, what value you'd like to share, and what things you need to promote. Having a dedicated brainstorming session each week can help you feel less overwhelmed when you go to work on the content itself.

2️⃣ Use Scheduling Tools: If you have the time to schedule content ahead of time, DO IT. I use Meta Business Suite because it's freeee. And when I have content that can't be prescheduled, I put a task reminder on my calendar so I get a ping the day of. Cause life happens and you're busy running a business! So help future you out when you can 😉

3️⃣ Repurpose Your Content: Have an old post that performed well? Use that same post again, or repurpose the idea in a Reel, Story, or carousel post. Consistency doesn’t mean reinventing the wheel!

✨ Remember: Showing up matters more than showing off 👀 Show up, connect, and let your audience see the real you! 💬

What’s one thing holding you back from staying consistent? Let’s tackle it together! ⬇️

06/26/2024

As a your social media manager I'm not simply scheduling your posts... I'm constantly monitoring current Meta best practices and trends and applying them in a way that serves your business goals AND your ideal client.

My content strategies can help you: grow your page, boost your engagement, build a community, and even get people over to your website. This is not a "one size fits all" approach: Each of my clients receives a customized strategy to fit THEIR specific business needs.

So let's talk about this screenshot: May was the first (full) month of me owning the organic content strategy for this client's page... and to tell you the truth, it didn't take a major overhaul to get these results!

Here's what I did:

1. Talked with the client about their social media goals to make sure the content served that goal. In their case, they needed people clicking on links to their website.

2. Consistently posted once a day on the account + I paid close attention to what Meta told me were "active times" for their audience.

3. 98% of what I posted was a static graphic or a photograph; only two Reels went up that month!

4. I spent A LOT of time on the captions for each post: kept the ideal client in mind, included keywords, made sure every post had a clear call to action, and added links when appropriate.

So if you're sick and tired of trying to figure out what Meta wants, or you don't have the time and energy to post consistently, let's chat and find the best package for you. Comment on this post, send me a message, or email me at [email protected] to discuss a:

- Content Audit
- Customized Content Plan
- or Full Service Social Media Package

06/10/2024

It's been a few weeks since I last posted, and I'm starting to get concerned tags + messages - so I wanted to quickly hop on and assure everyone: all is well! 🧡

This is the first summer in four years that I'm not working the hours that someone else has set for me: I get to decide when + where I work, and that often looks like this photo... a working session at the pool with my girls 😉

Long story short: I'm being much more intentional with how I spend my energy, because there's only so much energy to go around. So when it comes to social media energy, I spend it on my client's accounts first! Just because I'm not posting here, doesn't mean I'm not posting somewhere else 👀

So let me get you caught up on how I've been spending my energy since my last post:

- Pool working sessions for local businesses. In fact, one of my clients saw a 150% increase in Reach during the month of June 🥳
- Trips to the Zoo
- Home reno projects
- More sleep
- Tequila Tuesday with friends
- Softball games
- Sports Camps... the list goes on!

Get me caught up in the comments: How has the beginning of summer been for you? Are you being intentional with how you're spending your time / energy? Do you need me to debunk any new social media rumors you're seeing floating around?

05/17/2024

And when I say ANYTHING, I mean it! 😉 You can ask me about social media marketing, content plans, Reels, Stories, or even what my favorite dessert is 😂

I'll be checking in throughout the day to answer questions!

05/15/2024

Finish the sentence:
When I scroll social media I'm looking at/for...

05/13/2024

Last week in my stories I asked you to tell me what you sell / what industry you were in and that I'd provide you with some original content ideas! I picked a few that encompassed the most common responses, and then started making some lists. 📋

Online shoppers are getting savvy:

- They want to see products in action
- They want to see how your products could fit into their life (or on their body),
- And, they want to trust that you know what you're talking about

You'll notice that I didn't always specify how you deliver these content ideas (photos, videos, graphics)... and that's because every audience is different. It's up to you to experiment with different content formats to find out what your audience likes the most!

Which one of these ideas will you be using in your future content plans? 👀

Struggling to come up with a content plan on your own? I can create a personalized content plan (with templates) for your business! Simply fill out this form to get started: https://kelsieruoff.com/cprequest